County profile · Wisconsin
Fond du Lac County, WI market data
How Fond du Lac County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 104,669
- +0.5% since 2020
- Households
- 43,243
- Median household income
- $74,275
- +19.1% vs. 2015–2019, before inflation
- Median home value
- $222,800
- Jobs located here
- 49,885
- Highest market score
- 77
- Primary care and pediatrics, #110 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Fond du Lac County by name and distance, and the households and spending within reach. Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Fond du Lac County has an estimated 104,669 people and 43,243 households. Population estimates show Fond du Lac County grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Fond du Lac County is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
Relative to the U.S., household spending in Fond du Lac County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in Fond du Lac County, primary care and pediatric clinics (77), physical therapy clinics (76) and tire shops (76) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #110 of 1,656 scored counties.
Fond du Lac County is part of the Fond du Lac metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (47% above the U.S. rate) and lowest for primary care and pediatric clinics (65% below the U.S. rate).
All 56 business types in Fond du Lac County
Highest Groundwork market score first. Each score compares Fond du Lac County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 77 | #110 of 1,656 | 11 | 2.5 | $5.5M | 306 | 35 |
| Physical therapy | 76 | #120 of 1,422 | 16 | 3.7 | $3.7M | 156 | 9 |
| Tire shops | 76 | #151 of 1,530 | 11 | 2.5 | $4.3M | 171 | 5 |
| Spas and skin care | 72 | #173 of 1,769 | 27 | 6.2 | $1.6M | 178 | 5 |
| Clothing and shoe stores | 71 | #349 of 2,087 | 36 | 8.3 | $2.3M | 182 | 12 |
| Convenience stores | 71 | #406 of 2,261 | 33 | 7.6 | $7.9M | 100 | 3 |
| Child care and preschools | 70 | #250 of 1,611 | 10 | 2.3 | $1.7M | 165 | 15 |
| Bakeries and dessert shops | 70 | #257 of 1,889 | 23 | 5.3 | $7.2M | 173 | 18 |
| Fast food and sandwich shops | 70 | #352 of 2,222 | 38 | 8.8 | $4.3M | 142 | 68 |
| Barbershops | 68 | #276 of 1,356 | 13 | 3.0 | $3.2M | 172 | Under 3 |
| Car washes and detailing | 68 | #287 of 1,451 | 18 | 4.2 | $2.6M | 104 | 4 |
| Nail salons | 67 | #205 of 1,328 | 14 | 3.2 | $3M | 180 | 7 |
| Martial arts and dance studios | 67 | #226 of 1,334 | 17 | 3.9 | $2.1M | 106 | 3 |
| Clothing, shoes and laundry | 65 | #525 of 2,210 | 57 | 13.2 | $1.5M | 166 | 19 |
| Mortgage brokers and lenders | 63 | #198 of 887 | 8 | 1.9 | Index only | 191 | 3 |
| Dentists and orthodontists | 63 | #477 of 1,886 | 43 | 9.9 | $1.4M | 142 | 26 |
| House cleaning | 62 | #195 of 847 | 6 | 1.4 | $8.7M | 136 | 13 |
| Pet stores | 60 | #312 of 974 | 7 | 1.6 | $5.1M | 112 | 3 |
| Coffee shops and cafes | 60 | #605 of 2,063 | 38 | 8.8 | $4.3M | 117 | 18 |
| Pizza | 60 | #649 of 2,090 | 34 | 7.9 | $4.9M | 96 | 68 |
| Restaurants and cafes | 60 | #762 of 2,405 | 379 | 87.6 | $436K | 117 | 162 |
| Grocery and convenience stores | 60 | #812 of 2,402 | 98 | 22.7 | $2.6M | 78 | 16 |
| Property management | 59 | #296 of 910 | 7 | 1.6 | Index only | 154 | 10 |
| Sit-down restaurants | 59 | #774 of 2,405 | 185 | 42.8 | $892K | 134 | 76 |
| Optometrists and eye care | 57 | #487 of 1,302 | 18 | 4.2 | $3.3M | 106 | 8 |
| Grocery stores | 57 | #787 of 2,070 | 32 | 7.4 | $8.1M | 87 | 13 |
| Auto repair and car care | 57 | #879 of 2,401 | 163 | 37.7 | $289K | 108 | 63 |
| Auto repair shops | 56 | #895 of 2,378 | 90 | 20.8 | $524K | 118 | 52 |
| Funeral homes | 55 | #577 of 1,472 | 10 | 2.3 | $643K | 95 | 7 |
| Real estate agents and brokers | 54 | #821 of 2,176 | 62 | 14.3 | Index only | 177 | 26 |
| Doctors, dentists and clinics | 54 | #1,018 of 2,394 | 309 | 71.5 | $194K | 127 | 97 |
| Electricians | 53 | #514 of 1,160 | 10 | 2.3 | $11.5M | 96 | 23 |
| Veterinarians | 52 | #686 of 1,485 | 14 | 3.2 | $2.5M | 93 | 13 |
| Real estate | 52 | #976 of 2,229 | 79 | 18.3 | Index only | 175 | 46 |
| Gyms, studios and classes | 51 | #1,013 of 2,088 | 59 | 13.6 | $617K | 93 | 17 |
| Salons, barbers and spas | 50 | #1,171 of 2,385 | 162 | 37.5 | $260K | 122 | 43 |
| Gyms | 49 | #951 of 1,792 | 31 | 7.2 | $1.2M | 90 | 14 |
| Gas stations | 48 | #1,261 of 2,358 | 57 | 13.2 | $2.1M | 89 | 50 |
| Chiropractors | 46 | #859 of 1,490 | 27 | 6.2 | $2.2M | 93 | 19 |
| Hair salons | 44 | #1,475 of 2,339 | 101 | 23.4 | $417K | 97 | 29 |
| Oil change and quick lube | 43 | #318 of 479 | 5 | 1.2 | $9.4M | 69 | Under 3 |
| Collision repair and body shops | 41 | #876 of 1,327 | 19 | 4.4 | $2.5M | 80 | 15 |
| Pet businesses | 41 | #1,469 of 2,200 | 53 | 12.3 | $672K | 76 | 30 |
| Yoga, Pilates and fitness studios | 39 | #571 of 777 | 11 | 2.5 | $3.3M | 81 | 14 |
| Lawn, cleaning and pest control | 39 | #1,296 of 1,771 | 42 | 9.7 | $1.2M | 74 | 49 |
| HVAC and plumbing | 38 | #1,271 of 1,707 | 28 | 6.5 | $4.1M | 86 | 50 |
| Insurance agencies | 38 | #1,523 of 2,272 | 53 | 12.3 | $1.4M | 110 | 43 |
| Laundromats | 36 | #545 of 785 | 7 | 1.6 | $11.9M | 95 | 7 |
| Landscaping and lawn care | 36 | #1,124 of 1,493 | 28 | 6.5 | $1.9M | 64 | 36 |
| Home repair trades | 35 | #1,701 of 2,057 | 61 | 14.1 | $1.9M | 78 | 85 |
| Pet grooming and boarding | 33 | #1,122 of 1,461 | 22 | 5.1 | $1.6M | 64 | 14 |
| Roofing and gutters | 27 | #1,033 of 1,177 | 23 | 5.3 | $5M | 59 | 12 |
| Pest control | 25 | #640 of 699 | 8 | 1.9 | $6.5M | 64 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.7 | $27.7M | 177 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $30M | Too few | Under 3 |
Household spending in Fond du Lac County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $47.1M | $1,090 | 114 |
| Gasoline and other fuels | $120.4M | $2,784 | 107 |
| Food away from home | $165.1M | $3,818 | 94 |
| Groceries | $259.5M | $6,000 | 95 |
| Personal care products and services | $42.2M | $975 | 97 |
| Child care and other personal services | $16.6M | $383 | 66 |
| Memberships, classes and admissions | $36.4M | $841 | 86 |
| Medical and dental services | $60M | $1,387 | 108 |
| Pets | $35.6M | $823 | 91 |
| Clothing, shoes and related services | $83.1M | $1,921 | 93 |
| Vehicle insurance | $73.1M | $1,690 | 86 |
| Home repairs, maintenance and insurance | $114.9M | $2,656 | 88 |
| Lawn care, cleaning and other household services | $52.2M | $1,207 | 85 |
| Rent and homeowner costs | $597.5M | $13,816 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fond du Lac County
- Population, 2025 estimate
- 104,669+0.5% since 2020
- Households
- 43,243
- Median age
- 42.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 145
- Median household income
- $74,275+19.1% vs. 2015–2019, before inflation
- Average household income
- $92,084
- Median home value
- $222,800
- Jobs located here
- 49,885
- Daytime population
- 99,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Fond du Lac County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Dodge County, WI88,742 people
- Green Lake County, WI19,263 people
- Calumet County, WI52,942 people
- Washington County, WI137,879 people
- Sheboygan County, WI117,991 people
- Outagamie County, WI192,826 people
- Ozaukee County, WI92,966 people
Questions
How fast is Fond du Lac County, WI growing?
Population estimates put Fond du Lac County at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income rose 19.1% from the 2015–2019 survey, before inflation.
How much do households in Fond du Lac County, WI spend?
Households in Fond du Lac County spend about $597.5M a year on rent and homeowner costs, $259.5M on groceries and $165.1M on food away from home. Set against the U.S., households in Fond du Lac County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in Fond du Lac County, WI?
The highest Groundwork market scores in Fond du Lac County are for primary care and pediatric clinics (77), physical therapy clinics (76) and tire shops (76). Fond du Lac County ranks #110 of 1,656 scored counties for primary care and pediatric clinics.
How does Fond du Lac County, WI compare with the U.S.?
The median household income in Fond du Lac County is $74,275 a year, 8% below the U.S. median of $80,734. The population rose 0.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,800, against $332,700 for the U.S. For its number of households, Fond du Lac County has the most map listings, relative to the U.S., for roofing and gutter companies (47% above the U.S. rate) and the fewest for primary care and pediatric clinics (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Fond du Lac County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fond du Lac County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fond du Lac County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fond du Lac County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.