County profile · Wisconsin
Waupaca County, WI market data
Population, household spending and competition for 56 business types in Waupaca County, each scored against other counties.
- Population, 2025
- 51,461
- −0.6% since 2020
- Households
- 22,571
- Median household income
- $72,830
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $211,400
- Jobs located here
- 18,125
- Highest market score
- 73
- Primary care and pediatrics, #181 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Waupaca County by name and distance, and the households and spending within reach. Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 51,461 people live in Waupaca County, in 22,571 households. Between 2020 and 2025, the population of Waupaca County declined 0.6%, against +3.1% for the U.S. The median household income in Waupaca County is $72,830 a year, 10% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Waupaca County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in Waupaca County are for primary care and pediatric clinics (73), dentists and orthodontists (69) and pizza places (67). Waupaca County ranks #181 of 1,656 scored counties for primary care and pediatric clinics.
For its number of households, Waupaca County has the most map listings, relative to the U.S., for funeral homes (2.3 times the U.S. rate) and the fewest for dentists and orthodontists (46% below the U.S. rate).
All 56 business types in Waupaca County
Highest Groundwork market score first. Each score compares Waupaca County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 73 | #181 of 1,656 | 5 | 2.2 | $6.1M | 342 | 19 |
| Dentists and orthodontists | 69 | #286 of 1,886 | 16 | 7.1 | $1.9M | 193 | 12 |
| Pizza | 67 | #389 of 2,090 | 12 | 5.3 | $6.9M | 137 | 34 |
| Spas and skin care | 65 | #363 of 1,769 | 15 | 6.6 | $1.4M | 162 | 3 |
| Clothing, shoes and laundry | 65 | #537 of 2,210 | 32 | 14.2 | $1.3M | 150 | 4 |
| Clothing and shoe stores | 63 | #580 of 2,087 | 25 | 11.1 | $1.7M | 133 | 4 |
| Gyms, studios and classes | 61 | #563 of 2,088 | 25 | 11.1 | $726K | 110 | 5 |
| Bakeries and dessert shops | 56 | #693 of 1,889 | 17 | 7.5 | $4.9M | 118 | 10 |
| Fast food and sandwich shops | 56 | #909 of 2,222 | 28 | 12.4 | $3M | 98 | 34 |
| Coffee shops and cafes | 55 | #810 of 2,063 | 19 | 8.4 | $4.4M | 119 | 10 |
| Convenience stores | 54 | #972 of 2,261 | 18 | 8.0 | $7.4M | 94 | Under 3 |
| Barbershops | 53 | #616 of 1,356 | 9 | 4.0 | $2.4M | 126 | Under 3 |
| Salons, barbers and spas | 53 | #981 of 2,385 | 77 | 34.1 | $277K | 130 | 17 |
| Grocery and convenience stores | 52 | #1,121 of 2,402 | 48 | 21.3 | $2.8M | 82 | 12 |
| Auto repair and car care | 51 | #1,177 of 2,401 | 92 | 40.8 | $284K | 106 | 38 |
| HVAC and plumbing | 50 | #852 of 1,707 | 13 | 5.8 | $4.5M | 94 | 15 |
| Gyms | 49 | #962 of 1,792 | 17 | 7.5 | $1.1M | 82 | 5 |
| Hair salons | 47 | #1,321 of 2,339 | 48 | 21.3 | $445K | 103 | 12 |
| Doctors, dentists and clinics | 47 | #1,327 of 2,394 | 150 | 66.5 | $203K | 133 | 66 |
| Auto repair shops | 46 | #1,378 of 2,378 | 57 | 25.3 | $459K | 103 | 33 |
| Electricians | 45 | #696 of 1,160 | 5 | 2.2 | $11.6M | 97 | 15 |
| Grocery stores | 45 | #1,176 of 2,070 | 16 | 7.1 | $8.3M | 89 | 10 |
| Pet grooming and boarding | 41 | #932 of 1,461 | 10 | 4.4 | $1.8M | 71 | 5 |
| Real estate | 41 | #1,560 of 2,229 | 48 | 21.3 | Index only | 147 | 28 |
| Sit-down restaurants | 40 | #1,632 of 2,405 | 124 | 54.9 | $673K | 101 | 44 |
| Collision repair and body shops | 39 | #920 of 1,327 | 10 | 4.4 | $2.6M | 85 | 10 |
| Real estate agents and brokers | 39 | #1,641 of 2,176 | 44 | 19.5 | Index only | 127 | 15 |
| Restaurants and cafes | 39 | #1,664 of 2,405 | 256 | 113.4 | $326K | 88 | 89 |
| Home repair trades | 38 | #1,568 of 2,057 | 29 | 12.8 | $2M | 82 | 35 |
| Physical therapy | 37 | #1,053 of 1,422 | 15 | 6.6 | $2M | 84 | 12 |
| Landscaping and lawn care | 37 | #1,097 of 1,493 | 15 | 6.6 | $1.8M | 60 | 12 |
| Gas stations | 37 | #1,721 of 2,358 | 47 | 20.8 | $1.4M | 60 | 29 |
| Veterinarians | 36 | #1,062 of 1,485 | 9 | 4.0 | $2M | 73 | 8 |
| Lawn, cleaning and pest control | 35 | #1,434 of 1,771 | 24 | 10.6 | $1.1M | 66 | 18 |
| Optometrists and eye care | 34 | #1,017 of 1,302 | 11 | 4.9 | $2.8M | 88 | 10 |
| Pet businesses | 34 | #1,760 of 2,200 | 33 | 14.6 | $545K | 62 | 13 |
| House cleaning | 33 | #712 of 847 | 7 | 3.1 | $3.8M | 59 | 6 |
| Chiropractors | 32 | #1,224 of 1,490 | 17 | 7.5 | $1.8M | 75 | 13 |
| Funeral homes | 30 | #1,213 of 1,472 | 11 | 4.9 | $318K | 47 | 10 |
| Roofing and gutters | 27 | #1,030 of 1,177 | 11 | 4.9 | $5.3M | 62 | 5 |
| Child care and preschools | 26 | #1,404 of 1,611 | 14 | 6.2 | $591K | 59 | 15 |
| Insurance agencies | 21 | #2,052 of 2,272 | 42 | 18.6 | $969K | 77 | 32 |
| Car washes and detailing | Not scored | Not scored | 4 | 1.8 | $6.5M | 260 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 1.8 | $10.5M | 84 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.8 | $4.5M | 225 | Under 3 |
| Property management | Not scored | Not scored | 4 | 1.8 | Index only | 137 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.8 | $4.5M | 112 | 5 |
| Nail salons | Not scored | Not scored | 3 | 1.3 | $7.1M | 426 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 1.3 | $8.7M | 348 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $13.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $13.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 0.9 | $9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $42.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Waupaca County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.2M | $1,159 | 121 |
| Gasoline and other fuels | $67.1M | $2,973 | 115 |
| Food away from home | $83.4M | $3,695 | 91 |
| Groceries | $132.7M | $5,880 | 93 |
| Personal care products and services | $21.3M | $946 | 94 |
| Child care and other personal services | $8.3M | $367 | 63 |
| Memberships, classes and admissions | $18.2M | $804 | 82 |
| Medical and dental services | $30.4M | $1,348 | 105 |
| Pets | $18M | $797 | 88 |
| Clothing, shoes and related services | $42.2M | $1,868 | 91 |
| Vehicle insurance | $40.7M | $1,803 | 92 |
| Home repairs, maintenance and insurance | $58.1M | $2,574 | 85 |
| Lawn care, cleaning and other household services | $26.4M | $1,172 | 83 |
| Rent and homeowner costs | $305M | $13,513 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Waupaca County
- Population, 2025 estimate
- 51,461−0.6% since 2020
- Households
- 22,571
- Median age
- 45.5
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 748 sq. mi.
- People per square mile
- 69
- Median household income
- $72,830+24.1% vs. 2015–2019, before inflation
- Average household income
- $93,820
- Median home value
- $211,400
- Jobs located here
- 18,125
- Daytime population
- 43,135Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waupaca County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Shawano County, WI41,039 people
- Outagamie County, WI192,826 people
- Portage County, WI70,832 people
- Winnebago County, WI171,769 people
- Menominee County, WI4,252 people
- Calumet County, WI52,942 people
- Green Lake County, WI19,263 people
Questions
How fast is Waupaca County, WI growing?
Population estimates put Waupaca County at 51,461 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 22,571 households. Against the 2015–2019 survey, median household income rose 24.1%, before inflation.
How much do households in Waupaca County, WI spend?
Households in Waupaca County spend about $305M a year on rent and homeowner costs, $132.7M on groceries and $83.4M on food away from home. Relative to the U.S., household spending in Waupaca County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in Waupaca County, WI?
Of the business types scored in Waupaca County, primary care and pediatric clinics (73), dentists and orthodontists (69) and pizza places (67) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #181 of 1,656 scored counties.
How does Waupaca County, WI compare with the U.S.?
Median household income in Waupaca County is $72,830, 10% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $211,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.3 times the U.S. rate) and lowest for dentists and orthodontists (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Waupaca County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waupaca County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Waupaca County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waupaca County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.