Clothing and laundry · County · Wisconsin
Clothing, shoe and laundry businesses in Outagamie County, WI
How Outagamie County, WI compares with other counties and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,526 of 2,210 scored counties
#62 of 67 scored counties in Wisconsin
- Listings
- 232
- 128 chain locations (55%)
- Official establishments
- 86
- −16.5% since 2019
- Household spending a year
- $162.8M
- On clothing, shoes and related services · $2,077 a household
- Spending per listing
- $702K
- 20% below the U.S.
- Listings per 10k households
- 29.6
- 27% above the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the clothing, shoe and laundry businesses around any address in Outagamie County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on clothing, shoes and related services in Outagamie County comes to about $162.8M a year: $2,077 per household, in line with the U.S. average. Spread across 232 clothing, shoe and laundry businesses, that is $702K per business, 20% below the U.S. figure of $880K.
There are 232 clothing, shoe and laundry businesses on map listings in Outagamie County as of September 2026. Of those, 128 are chain locations, or 55%, against 37% across the U.S. Per 10,000 households, that is 29.6, 27% above the U.S. rate of 23.3.
In 2023, official counts showed 86 businesses with payroll in Outagamie County classed as clothing and shoe stores, laundromats and dry cleaners, down 16.5% from 2019. That is one for every 911 households, against one for every 1,008 across the U.S. Official counts also show 100 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $500K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Outagamie County.
Population estimates show Outagamie County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Outagamie County scores 40 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #1,526 of 2,210 scored counties and #62 of 67 scored counties in Wisconsin.
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.6 | 18.1 | 23.3 |
| Spending per listing | $702K | $1.1M | $880K |
| Households per official establishment | 911 | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | −16.5% | −15.7% | −12.0% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,077 | $2,003 | $2,055 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 40 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 103 → 86−16.5% over the period
- Employees, 2023
- 1,112
- Annual payroll, 2023
- $18.8M
- One-person businesses, 2023
- 100Businesses with no payroll
- Map listings, September 2026
- 232128 chain locations
- Listings at the U.S. rate for this spending
- 185The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $500K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 90 | 40 | 10.7 | $2.2M | +4.7% | #20 of 2,210 |
| 2Calumet County, WI | 86 | 19 | 8.9 | $2.4M | +2.9% | #60 of 2,210 |
| 3Lafayette County, WI | 83 | 5 | 7.4 | $2.6M | +5.2% | #92 of 2,210 |
| 4Pierce County, WI | 82 | 20 | 12.6 | $1.7M | +3.1% | #109 of 2,210 |
| 5Oconto County, WI | 81 | 13 | 7.7 | $2.5M | +2.9% | #116 of 2,210 |
| 6Washington County, WI | 80 | 66 | 11.6 | $1.9M | +1.8% | #134 of 2,210 |
| 7Adams County, WI | 76 | 7 | 7.4 | $2.4M | +5.2% | #204 of 2,210 |
| 8Waushara County, WI | 75 | 8 | 7.6 | $2.4M | +2.8% | #226 of 2,210 |
| 9Grant County, WI | 75 | 19 | 9.5 | $1.9M | +0.9% | #232 of 2,210 |
| 10Trempealeau County, WI | 74 | 10 | 8.0 | $2.4M | +1.1% | #254 of 2,210 |
| 62Outagamie County, WI | 40 | 232 | 29.6 | $702K | +2.6% | #1,526 of 2,210 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores38
- Laundromats78
- Dry cleaners66
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Outagamie County, WI?
As of September 2026, map listings count 232 clothing, shoe and laundry businesses in Outagamie County. 128 of them (55%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 86 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 16.5% from 2019. Another 100 one-person businesses have no payroll, by official counts.
How much do households in Outagamie County, WI spend on clothing, shoes and related services?
About $162.8M a year, or $2,077 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 232 clothing, shoe and laundry businesses on map listings, it comes to $702K per business. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for clothing, shoe and laundry businesses?
Outagamie County has 29.6 clothing, shoe and laundry businesses per 10,000 households, 27% above the U.S. rate of 23.3. Spending per business is $702K, 20% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Outagamie County would have about 185, against 232 on map listings. There is one business with payroll in the industry for every 911 households, against one for every 1,008 across the U.S. The official count fell 16.5% from 2019 to 2023, against −12.0% for the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 40 for clothing, shoe and laundry businesses (lower middle), #1,526 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.