County profile · Wisconsin
Calumet County, WI market data
How Calumet County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 53,982
- +2.9% since 2020
- Households
- 21,372
- Median household income
- $88,810
- +17.1% vs. 2015–2019, before inflation
- Median home value
- $274,200
- Jobs located here
- 17,565
- Highest market score
- 89
- Fast food and sandwich shops, #17 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Calumet County by name and distance, and the households and spending within reach. Or open the report at the center of Calumet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Calumet County has an estimated 53,982 people and 21,372 households. Between 2020 and 2025, the population of Calumet County grew 2.9%, in step with the U.S. (+3.1%). Median household income in Calumet County is $88,810, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.1%, before inflation.
Relative to the U.S., household spending in Calumet County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (78).
Of the business types scored in Calumet County, fast food and sandwich shops (89), pizza places (87) and grocery stores (87) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #17 of 2,222 scored counties.
Calumet County is part of the Appleton metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (38% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
All 56 business types in Calumet County
Highest Groundwork market score first. Each score compares Calumet County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 89 | #17 of 2,222 | 12 | 5.6 | $7.5M | 246 | 19 |
| Pizza | 87 | #24 of 2,090 | 12 | 5.6 | $7.5M | 147 | 19 |
| Grocery stores | 87 | #78 of 2,070 | 7 | 3.3 | $19.4M | 208 | 5 |
| Spas and skin care | 86 | #20 of 1,769 | 6 | 2.8 | $3.8M | 433 | Under 3 |
| Clothing, shoes and laundry | 86 | #60 of 2,210 | 19 | 8.9 | $2.4M | 269 | 5 |
| Grocery and convenience stores | 86 | #89 of 2,402 | 29 | 13.6 | $4.7M | 138 | 6 |
| Clothing and shoe stores | 85 | #72 of 2,087 | 13 | 6.1 | $3.5M | 272 | 5 |
| Gyms, studios and classes | 84 | #32 of 2,088 | 17 | 8.0 | $1.3M | 189 | 5 |
| Restaurants and cafes | 84 | #67 of 2,405 | 132 | 61.8 | $681K | 184 | 64 |
| Convenience stores | 83 | #117 of 2,261 | 11 | 5.1 | $12.3M | 156 | Under 3 |
| Primary care and pediatrics | 82 | #65 of 1,656 | 6 | 2.8 | $5.4M | 301 | 20 |
| Tire shops | 82 | #71 of 1,530 | 5 | 2.3 | $5.1M | 203 | 3 |
| Physical therapy | 81 | #48 of 1,422 | 9 | 4.2 | $3.6M | 149 | 5 |
| HVAC and plumbing | 80 | #65 of 1,707 | 9 | 4.2 | $6.9M | 144 | 12 |
| Sit-down restaurants | 79 | #139 of 2,405 | 71 | 33.2 | $1.3M | 191 | 33 |
| Gas stations | 78 | #183 of 2,358 | 12 | 5.6 | $5.3M | 222 | 19 |
| Gyms | 77 | #101 of 1,792 | 12 | 5.6 | $1.8M | 137 | 5 |
| Coffee shops and cafes | 77 | #147 of 2,063 | 7 | 3.3 | $12.8M | 347 | 11 |
| Auto repair shops | 77 | #163 of 2,378 | 29 | 13.6 | $876K | 197 | 22 |
| Optometrists and eye care | 76 | #108 of 1,302 | 6 | 2.8 | $5.4M | 171 | 4 |
| Salons, barbers and spas | 76 | #130 of 2,385 | 49 | 22.9 | $464K | 218 | 16 |
| Bakeries and dessert shops | 76 | #138 of 1,889 | 11 | 5.1 | $8.2M | 197 | 11 |
| Veterinarians | 75 | #180 of 1,485 | 6 | 2.8 | $3.3M | 120 | 5 |
| Auto repair and car care | 75 | #218 of 2,401 | 54 | 25.3 | $470K | 175 | 32 |
| Real estate | 73 | #139 of 2,229 | 23 | 10.8 | Index only | 317 | 19 |
| Hair salons | 73 | #204 of 2,339 | 35 | 16.4 | $650K | 151 | 11 |
| Real estate agents and brokers | 72 | #149 of 2,176 | 19 | 8.9 | Index only | 305 | 13 |
| Doctors, dentists and clinics | 71 | #318 of 2,394 | 100 | 46.8 | $322K | 211 | 55 |
| Dentists and orthodontists | 70 | #269 of 1,886 | 19 | 8.9 | $1.7M | 172 | 17 |
| Pet businesses | 69 | #323 of 2,200 | 23 | 10.8 | $852K | 97 | 10 |
| Home repair trades | 68 | #264 of 2,057 | 18 | 8.4 | $3.4M | 141 | 38 |
| Pet grooming and boarding | 65 | #349 of 1,461 | 7 | 3.3 | $2.8M | 110 | 5 |
| Chiropractors | 64 | #353 of 1,490 | 11 | 5.1 | $2.9M | 122 | 9 |
| Roofing and gutters | 58 | #401 of 1,177 | 5 | 2.3 | $12.4M | 146 | 8 |
| Lawn, cleaning and pest control | 50 | #861 of 1,771 | 18 | 8.4 | $1.6M | 93 | 36 |
| Insurance agencies | 49 | #1,132 of 2,272 | 23 | 10.8 | $1.7M | 133 | 23 |
| Landscaping and lawn care | 41 | #969 of 1,493 | 14 | 6.6 | $2M | 68 | 27 |
| Barbershops | Not scored | Not scored | 4 | 1.9 | $5.7M | 302 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 1.9 | $2.4M | 242 | 7 |
| Electricians | Not scored | Not scored | 4 | 1.9 | $15.5M | 129 | 18 |
| Car washes and detailing | Not scored | Not scored | 3 | 1.4 | $8.5M | 336 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 1.4 | $15M | 96 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 1.4 | $951K | 140 | 3 |
| Laundromats | Not scored | Not scored | 3 | 1.4 | $15M | 120 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 1.4 | $7.1M | 352 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 1.4 | $7.6M | 454 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $9.4M | 91 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $6.5M | 144 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.9 | $12.7M | Too few | 8 |
| Home inspectors | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $10.7M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.5 | $28.1M | Too few | 9 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $25.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Calumet County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $25.4M | $1,188 | 124 |
| Gasoline and other fuels | $63.7M | $2,978 | 115 |
| Food away from home | $89.9M | $4,208 | 103 |
| Groceries | $135.5M | $6,342 | 100 |
| Personal care products and services | $22.7M | $1,064 | 106 |
| Child care and other personal services | $9.7M | $454 | 78 |
| Memberships, classes and admissions | $21.3M | $997 | 101 |
| Medical and dental services | $32.2M | $1,506 | 117 |
| Pets | $19.6M | $917 | 101 |
| Clothing, shoes and related services | $44.9M | $2,103 | 102 |
| Vehicle insurance | $38.5M | $1,803 | 92 |
| Home repairs, maintenance and insurance | $61.8M | $2,894 | 96 |
| Lawn care, cleaning and other household services | $28.1M | $1,313 | 93 |
| Rent and homeowner costs | $316.2M | $14,797 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Calumet County
- Population, 2025 estimate
- 53,982+2.9% since 2020
- Households
- 21,372
- Median age
- 42.2
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 318 sq. mi.
- People per square mile
- 166
- Median household income
- $88,810+17.1% vs. 2015–2019, before inflation
- Average household income
- $107,837
- Median home value
- $274,200
- Jobs located here
- 17,565
- Daytime population
- 42,761Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calumet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Calumet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Brown County, WI270,892 people
- Manitowoc County, WI81,406 people
- Fond du Lac County, WI104,137 people
- Sheboygan County, WI117,991 people
- Waupaca County, WI51,569 people
- Kewaunee County, WI20,664 people
Questions
How fast is Calumet County, WI growing?
Population estimates put Calumet County at 53,982 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 21,372 households. Median household income rose 17.1% from the 2015–2019 survey, before inflation.
How much do households in Calumet County, WI spend?
Households in Calumet County spend about $316.2M a year on rent and homeowner costs, $135.5M on groceries and $89.9M on food away from home. Set against the U.S., households in Calumet County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (78).
Which business types have the highest market scores in Calumet County, WI?
The highest Groundwork market scores in Calumet County are for fast food and sandwich shops (89), pizza places (87) and grocery stores (87). Calumet County ranks #17 of 2,222 scored counties for fast food and sandwich shops.
How does Calumet County, WI compare with the U.S.?
The median household income in Calumet County is $88,810 a year, 10% above the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $274,200, against $332,700 for the U.S. For its number of households, Calumet County has the most map listings, relative to the U.S., for landscaping and lawn care companies (38% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Calumet County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calumet County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Calumet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calumet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.