County profile · Wisconsin
Brown County, WI market data
Population, household spending and competition for 56 business types in Brown County, each scored against other counties.
- Population, 2025
- 275,803
- +2.6% since 2020
- Households
- 110,933
- Median household income
- $79,649
- +27.8% vs. 2015–2019, before inflation
- Median home value
- $266,000
- Jobs located here
- 158,307
- Highest market score
- 76
- Dry cleaners, #33 of 507 scored counties
A site report maps the competitors on map listings around any address in Brown County by name and distance, and the households and spending within reach. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 275,803 people live in Brown County, in 110,933 households. Population estimates put the population change in Brown County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Brown County spend the most on medical and dental services (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (72).
The highest Groundwork market scores in Brown County are for dry cleaners (76), convenience stores (75) and tire shops (74). Brown County ranks #33 of 507 scored counties for dry cleaners.
Brown County is part of the Green Bay metro area. For its number of households, Brown County has the most map listings, relative to the U.S., for oil change and quick-lube shops (twice the U.S. rate) and the fewest for nail salons (30% below the U.S. rate).
All 56 business types in Brown County
Highest Groundwork market score first. Each score compares Brown County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 76 | #33 of 507 | 8 | 0.7 | $27.8M | 177 | 5 |
| Convenience stores | 75 | #296 of 2,261 | 75 | 6.8 | $9.1M | 115 | Under 3 |
| Tire shops | 74 | #189 of 1,530 | 37 | 3.3 | $3.2M | 127 | 12 |
| Grocery and convenience stores | 74 | #337 of 2,402 | 211 | 19.0 | $3.2M | 95 | 35 |
| Physical therapy | 72 | #191 of 1,422 | 58 | 5.2 | $2.8M | 115 | 26 |
| Urgent care and walk-in clinics | 68 | #50 of 325 | 5 | 0.5 | $32M | 130 | 8 |
| Grocery stores | 67 | #488 of 2,070 | 74 | 6.7 | $9.2M | 99 | 35 |
| Pizza | 66 | #454 of 2,090 | 86 | 7.8 | $5.1M | 101 | 189 |
| Martial arts and dance studios | 65 | #256 of 1,334 | 46 | 4.1 | $2.2M | 110 | 25 |
| Nail salons | 65 | #266 of 1,328 | 47 | 4.2 | $2.4M | 143 | 23 |
| Collision repair and body shops | 64 | #336 of 1,327 | 31 | 2.8 | $3.8M | 123 | 30 |
| Car washes and detailing | 64 | #370 of 1,451 | 44 | 4.0 | $2.7M | 106 | 17 |
| Auto repair shops | 63 | #616 of 2,378 | 233 | 21.0 | $503K | 113 | 107 |
| Auto repair and car care | 63 | #630 of 2,401 | 396 | 35.7 | $296K | 110 | 152 |
| Roofing and gutters | 61 | #346 of 1,177 | 39 | 3.5 | $7.9M | 93 | 16 |
| Optometrists and eye care | 61 | #406 of 1,302 | 65 | 5.9 | $2.5M | 79 | 13 |
| Child care and preschools | 61 | #515 of 1,611 | 46 | 4.1 | $1M | 101 | 55 |
| Fast food and sandwich shops | 60 | #762 of 2,222 | 156 | 14.1 | $2.8M | 93 | 189 |
| Pet grooming and boarding | 59 | #519 of 1,461 | 48 | 4.3 | $2M | 79 | 20 |
| Electricians | 58 | #408 of 1,160 | 31 | 2.8 | $9.9M | 83 | 54 |
| Veterinarians | 58 | #540 of 1,485 | 40 | 3.6 | $2.4M | 88 | 32 |
| Primary care and pediatrics | 58 | #599 of 1,656 | 95 | 8.6 | $1.7M | 95 | 131 |
| Bakeries and dessert shops | 58 | #619 of 1,889 | 92 | 8.3 | $4.8M | 116 | 72 |
| Sit-down restaurants | 58 | #827 of 2,405 | 588 | 53.0 | $751K | 113 | 198 |
| Laundromats | 57 | #300 of 785 | 14 | 1.3 | $15.9M | 127 | 11 |
| Dentists and orthodontists | 57 | #690 of 1,886 | 127 | 11.4 | $1.3M | 128 | 96 |
| Pest control | 56 | #278 of 699 | 15 | 1.4 | $9.3M | 91 | 8 |
| Pet stores | 56 | #379 of 974 | 20 | 1.8 | $4.8M | 106 | 11 |
| Pet businesses | 56 | #828 of 2,200 | 129 | 11.6 | $744K | 85 | 63 |
| Gyms | 54 | #756 of 1,792 | 81 | 7.3 | $1.3M | 97 | 44 |
| Home repair trades | 54 | #862 of 2,057 | 150 | 13.5 | $2.1M | 84 | 156 |
| Gas stations | 54 | #994 of 2,358 | 142 | 12.8 | $2.1M | 87 | 107 |
| Restaurants and cafes | 54 | #1,027 of 2,405 | 1,210 | 109.1 | $365K | 98 | 452 |
| Barbershops | 53 | #625 of 1,356 | 56 | 5.0 | $2M | 106 | 9 |
| HVAC and plumbing | 53 | #758 of 1,707 | 80 | 7.2 | $3.8M | 81 | 86 |
| Coffee shops and cafes | 53 | #907 of 2,063 | 129 | 11.6 | $3.4M | 92 | 57 |
| Clothing and shoe stores | 53 | #947 of 2,087 | 168 | 15.1 | $1.3M | 104 | 75 |
| Funeral homes | 52 | #653 of 1,472 | 25 | 2.3 | $556K | 82 | 14 |
| Gyms, studios and classes | 52 | #959 of 2,088 | 158 | 14.2 | $649K | 98 | 69 |
| Clothing, shoes and laundry | 52 | #1,062 of 2,210 | 225 | 20.3 | $989K | 112 | 91 |
| House cleaning | 49 | #431 of 847 | 19 | 1.7 | $7.3M | 115 | 78 |
| Landscaping and lawn care | 49 | #733 of 1,493 | 61 | 5.5 | $2.3M | 78 | 96 |
| Mortgage brokers and lenders | 47 | #496 of 887 | 45 | 4.1 | Index only | 90 | 12 |
| Hair salons | 45 | #1,438 of 2,339 | 284 | 25.6 | $396K | 92 | 84 |
| Property management | 44 | #562 of 910 | 38 | 3.4 | Index only | 75 | 34 |
| Lawn, cleaning and pest control | 44 | #1,093 of 1,771 | 95 | 8.6 | $1.5M | 87 | 182 |
| Spas and skin care | 43 | #1,147 of 1,769 | 133 | 12.0 | $845K | 96 | 34 |
| Real estate agents and brokers | 43 | #1,422 of 2,176 | 252 | 22.7 | Index only | 115 | 99 |
| Salons, barbers and spas | 43 | #1,573 of 2,385 | 527 | 47.5 | $213K | 100 | 153 |
| Yoga, Pilates and fitness studios | 42 | #530 of 777 | 31 | 2.8 | $3.3M | 81 | 44 |
| Chiropractors | 40 | #1,027 of 1,490 | 108 | 9.7 | $1.5M | 62 | 54 |
| Real estate | 40 | #1,619 of 2,229 | 338 | 30.5 | Index only | 108 | 171 |
| Doctors, dentists and clinics | 40 | #1,702 of 2,394 | 1,506 | 135.8 | $106K | 70 | 328 |
| Oil change and quick lube | 35 | #372 of 479 | 15 | 1.4 | $7.8M | 57 | 14 |
| Insurance agencies | 29 | #1,842 of 2,272 | 175 | 15.8 | $1M | 81 | 129 |
| Home inspectors | Not scored | Not scored | 3 | 0.3 | Index only | 201 | 6 |
Household spending in Brown County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $117.2M | $1,057 | 110 |
| Gasoline and other fuels | $295.2M | $2,661 | 103 |
| Food away from home | $441.4M | $3,979 | 98 |
| Groceries | $680.4M | $6,133 | 97 |
| Personal care products and services | $112.4M | $1,013 | 101 |
| Child care and other personal services | $46.6M | $420 | 72 |
| Memberships, classes and admissions | $102.5M | $924 | 94 |
| Medical and dental services | $160.1M | $1,443 | 112 |
| Pets | $96M | $865 | 95 |
| Clothing, shoes and related services | $222.5M | $2,005 | 98 |
| Vehicle insurance | $178.9M | $1,613 | 82 |
| Home repairs, maintenance and insurance | $307.7M | $2,774 | 92 |
| Lawn care, cleaning and other household services | $139.2M | $1,255 | 89 |
| Rent and homeowner costs | $1.6B | $14,274 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Brown County
- Population, 2025 estimate
- 275,803+2.6% since 2020
- Households
- 110,933
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 530 sq. mi.
- People per square mile
- 511
- Median household income
- $79,649+27.8% vs. 2015–2019, before inflation
- Average household income
- $102,662
- Median home value
- $266,000
- Jobs located here
- 158,307
- Daytime population
- 294,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Kewaunee County, WI20,664 people
- Outagamie County, WI192,826 people
- Calumet County, WI52,942 people
- Oconto County, WI39,589 people
- Manitowoc County, WI81,406 people
- Winnebago County, WI171,769 people
- Shawano County, WI41,039 people
- Menominee County, WI4,252 people
Questions
How fast is Brown County, WI growing?
Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.
How much do households in Brown County, WI spend?
Households in Brown County spend about $1.6B a year on rent and homeowner costs, $680.4M on groceries and $441.4M on food away from home. Relative to the U.S., household spending in Brown County runs highest on medical and dental services (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Which business types have the highest market scores in Brown County, WI?
Of the business types scored in Brown County, dry cleaners (76), convenience stores (75) and tire shops (74) have the highest Groundwork market scores. For dry cleaners, that ranks #33 of 507 scored counties.
How does Brown County, WI compare with the U.S.?
Median household income in Brown County is $79,649, in line with the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $266,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (twice the U.S. rate) and lowest for nail salons (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Brown County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.