Groceries and convenience · County · Wisconsin
Grocery stores in Outagamie County, WI
The grocery stores in Outagamie County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #189 of 2,070 scored counties
#6 of 61 scored counties in Wisconsin
- Listings
- 36
- 15 chain locations (42%)
- Official establishments
- 23
- 0.0% since 2019
- Household spending a year
- $493.5M
- On groceries · $6,296 a household
- Spending per listing
- $13.7M
- 48% above the U.S.
- Listings per 10k households
- 4.6
- 32% below the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the grocery stores around any address in Outagamie County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery stores, Outagamie County has a Groundwork market score of 80 (high): #189 of 2,070 scored counties and #6 of 61 scored counties in Wisconsin. That puts it in the top 10% of counties for grocery stores.
At $6,296 per household (in line with the U.S. average), households in Outagamie County spend about $493.5M a year on groceries. That works out to $13.7M per store, 48% above the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
Outagamie County has 36 grocery stores on map listings as of September 2026. Of those, 15 are chain locations, or 42%, against 37% across the U.S. Per 10,000 households, that is 4.6, 32% below the U.S. rate of 6.8.
In 2023, official counts showed 23 businesses with payroll in Outagamie County classed as supermarkets and grocery stores, unchanged from 2019. That is one for every 3,408 households, against one for every 2,053 across the U.S. Population estimates show Outagamie County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 6.5 | 6.8 |
| Spending per listing | $13.7M | $9.3M | $9.3M |
| Households per official establishment | 3,408 | 2,540 | 2,053 |
| Official establishment growth, 2019–2023 | 0.0% | +1.1% | 0.0% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on groceries | $6,296 | $6,105 | $6,319 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 80 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 230.0% over the period
- Employees, 2023
- 1,610
- Annual payroll, 2023
- $37.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3615 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for grocery stores, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 87 | 7 | 3.3 | $19.4M | +2.9% | #78 of 2,070 |
| 2St. Croix County, WI | 87 | 17 | 4.5 | $14.8M | +4.7% | #81 of 2,070 |
| 3Waukesha County, WI | 82 | 83 | 4.9 | $13.8M | +2.4% | #154 of 2,070 |
| 4Dane County, WI | 81 | 130 | 5.2 | $12.5M | +4.9% | #172 of 2,070 |
| 5Ozaukee County, WI | 80 | 18 | 4.7 | $14.2M | +3.0% | #188 of 2,070 |
| 6Outagamie County, WI | 80 | 36 | 4.6 | $13.7M | +2.6% | #189 of 2,070 |
| 7Washington County, WI | 79 | 26 | 4.6 | $14.3M | +1.8% | #215 of 2,070 |
| 8Eau Claire County, WI | 77 | 24 | 5.4 | $11.3M | +3.0% | #254 of 2,070 |
| 9Chippewa County, WI | 73 | 13 | 4.8 | $12.5M | +1.9% | #337 of 2,070 |
| 10Winnebago County, WI | 73 | 36 | 5.0 | $12.1M | +1.4% | #338 of 2,070 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores79
- Grocery stores80
- Convenience stores72
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Outagamie County, WI?
Map listings as of September 2026 show 36 grocery stores in Outagamie County. 15 of them (42%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 23 businesses with payroll classed as supermarkets and grocery stores in 2023, unchanged from 2019.
How much do households in Outagamie County, WI spend on groceries?
About $493.5M a year, or $6,296 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 36 grocery stores on map listings, it comes to $13.7M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for grocery stores?
Outagamie County has 4.6 grocery stores per 10,000 households, 32% below the U.S. rate of 6.8. Spending per store is $13.7M, 48% above the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Outagamie County would have about 53, against 36 on map listings. There is one business with payroll in the industry for every 3,408 households, against one for every 2,053 across the U.S. The official count held level from 2019 to 2023, against 0.0% for the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 80 for grocery stores (high), #189 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.