Groceries and convenience · County · Wisconsin
Grocery and convenience stores in Outagamie County, WI
How Outagamie County, WI compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #210 of 2,402 scored counties
#6 of 67 scored counties in Wisconsin
- Listings
- 140
- 60 chain locations (43%)
- Official establishments
- 23
- 0.0% since 2019
- Household spending a year
- $493.5M
- On groceries · $6,296 a household
- Spending per listing
- $3.5M
- 4% above the U.S.
- Listings per 10k households
- 17.9
- 4% below the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the grocery and convenience stores around any address in Outagamie County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery and convenience stores, Outagamie County has a Groundwork market score of 79 (high): #210 of 2,402 scored counties and #6 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for grocery and convenience stores.
At $6,296 per household (in line with the U.S. average), households in Outagamie County spend about $493.5M a year on groceries. Spread across 140 grocery and convenience stores, that is $3.5M per store, 4% above the U.S. figure of $3.4M.
Outagamie County has 140 grocery and convenience stores on map listings as of September 2026. Of those, 60 are chain locations, or 43%, against 42% across the U.S. That is 17.9 per 10,000 households, 4% below the U.S. rate of 18.7.
The official count of businesses with payroll classed as grocery and convenience stores in Outagamie County was 23 in 2023, unchanged from 2019. That is one for every 3,408 households, against one for every 1,293 across the U.S. Between 2020 and 2025, the population of Outagamie County grew 2.6%, slower than the U.S. (+3.1%).
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.9 | 20.0 | 18.7 |
| Spending per listing | $3.5M | $3M | $3.4M |
| Households per official establishment | 3,408 | 2,181 | 1,293 |
| Official establishment growth, 2019–2023 | 0.0% | +4.0% | +7.2% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on groceries | $6,296 | $6,105 | $6,319 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 79 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 230.0% over the period
- Employees, 2023
- 1,610
- Annual payroll, 2023
- $37.9M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 14060 chain locations
- Listings at the U.S. rate for this spending
- 146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for grocery and convenience stores, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waukesha County, WI | 87 | 233 | 13.8 | $4.9M | +2.4% | #75 of 2,402 |
| 2Ozaukee County, WI | 86 | 46 | 12.0 | $5.5M | +3.0% | #87 of 2,402 |
| 3Calumet County, WI | 86 | 29 | 13.6 | $4.7M | +2.9% | #89 of 2,402 |
| 4Dane County, WI | 86 | 385 | 15.3 | $4.2M | +4.9% | #93 of 2,402 |
| 5Washington County, WI | 80 | 98 | 17.2 | $3.8M | +1.8% | #187 of 2,402 |
| 6Outagamie County, WI | 79 | 140 | 17.9 | $3.5M | +2.6% | #210 of 2,402 |
| 7St. Croix County, WI | 79 | 83 | 22.1 | $3M | +4.7% | #213 of 2,402 |
| 8Winnebago County, WI | 74 | 120 | 16.5 | $3.6M | +1.4% | #327 of 2,402 |
| 9Brown County, WI | 74 | 211 | 19.0 | $3.2M | +2.6% | #337 of 2,402 |
| 10La Crosse County, WI | 72 | 86 | 16.7 | $3.6M | +0.3% | #391 of 2,402 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores79
- Grocery stores80
- Convenience stores72
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Outagamie County, WI?
Map listings as of September 2026 show 140 grocery and convenience stores in Outagamie County. 60 of them (43%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 23 businesses with payroll classed as grocery and convenience stores in 2023, unchanged from 2019. Official counts also show 32 one-person businesses without payroll.
How much do households in Outagamie County, WI spend on groceries?
About $493.5M a year, or $6,296 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 140 grocery and convenience stores on map listings, it comes to $3.5M per store. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for grocery and convenience stores?
Outagamie County has 17.9 grocery and convenience stores per 10,000 households, 4% below the U.S. rate of 18.7. Spending per store is $3.5M, 4% above the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Outagamie County would have about 146, against 140 on map listings. There is one business with payroll in the industry for every 3,408 households, against one for every 1,293 across the U.S. The official count held level from 2019 to 2023, against +7.2% for the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 79 for grocery and convenience stores (high), #210 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.