Fitness and classes · Metro area · West Virginia
Gyms and studios in the Weirton-Steubenville, WV-OH metro area
The gyms and studios in the Weirton-Steubenville, WV-OH metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #295 of 387 scored metro areas
#3 of 7 scored metro areas based in West Virginia
- Listings
- 56
- 9 chain locations (16%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $30.9M
- On memberships, classes and admissions · $623 a household
- Spending per listing
- $552K
- 17% below the U.S.
- Listings per 10k households
- 11.3
- 24% below the U.S.
- Population, 2025
- 112,468
- −3.6% since 2020
See the gyms and studios around any address in the Weirton-Steubenville metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms and studios in the Weirton-Steubenville metro area is 39 (lower middle), #295 of 387 scored metro areas and #3 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Household spending on memberships, classes and admissions in the Weirton-Steubenville metro area comes to about $30.9M a year: $623 per household, 37% below the U.S. average. Spread across 56 gyms and studios, that is $552K per location, 17% below the U.S. figure of $662K.
There are 56 gyms and studios on map listings in the Weirton-Steubenville metro area as of September 2026. Chain locations make up 16% of them, against 20% across the U.S. That comes to 11.3 for every 10,000 households, 24% below the U.S. rate of 14.9.
In 2023, official counts showed 3 businesses with payroll in the Weirton-Steubenville metro area classed as fitness centers and recreation instruction. That is one for every 16,547 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $165K have gone to businesses classed as fitness centers and recreation instruction in the Weirton-Steubenville metro area. Between 2020 and 2025, the population of the Weirton-Steubenville metro area declined 3.6%, against +3.1% for the U.S.
How the Weirton-Steubenville metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Weirton-Steubenville metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 9.7 | 14.9 |
| Spending per listing | $552K | $614K | $662K |
| Households per official establishment | 16,547 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −3.6% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $623 | $595 | $983 |
| Median household income | $58,784 | $59,608 | $80,734 |
| Groundwork market score | 39 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 24
- Annual payroll, 2023
- $189K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 569 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $165K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Weirton-Steubenville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Weirton-Steubenville metro area
- Population, 2025 estimate
- 112,468−3.6% since 2020
- Households
- 49,642
- Median age
- 45.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.7
- Land area
- 580 sq. mi.
- People per square mile
- 198
- Median household income
- $58,784+24.2% vs. 2015–2019, before inflation
- Average household income
- $75,835
- Median home value
- $131,300
- Jobs located here
- 36,596
- Daytime population
- 102,743Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Weirton-Steubenville metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for gyms and studios, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Weirton-Steubenville metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 78 | 97 | 8.2 | $901K | +7.1% | #11 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% | #76 of 387 |
| 1Wheeling, WV-OH | 54 | 44 | 7.6 | $842K | −3.6% | #142 of 387 |
| Winchester, VA-WV | 53 | 78 | 14.0 | $588K | +6.5% | #156 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 48 | 144 | 9.5 | $653K | −2.6% | #206 of 387 |
| 3Weirton-Steubenville, WV-OH | 39 | 56 | 11.3 | $552K | −3.6% | #295 of 387 |
| 4Parkersburg-Vienna, WV | 36 | 40 | 10.6 | $536K | −2.3% | #316 of 387 |
| 5Charleston, WV | 33 | 98 | 11.2 | $526K | −4.7% | #336 of 387 |
| 6Beckley, WV | 31 | 45 | 10.0 | $510K | −4.3% | #350 of 387 |
| 7Morgantown, WV | 26 | 90 | 15.7 | $446K | +1.3% | #375 of 387 |
Other business types in the Weirton-Steubenville metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms18
- Yoga, Pilates and fitness studios
- Martial arts and dance studios30
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Weirton-Steubenville, WV-OH metro area?
As of September 2026, map listings count 56 gyms and studios in the Weirton-Steubenville metro area. 9 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 3 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Weirton-Steubenville, WV-OH metro area spend on memberships, classes and admissions?
About $30.9M a year, or $623 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 56 gyms and studios on map listings, it comes to $552K per location. It is estimated from the incomes of the 49,642 households in the Weirton-Steubenville metro area and national spending patterns by income.
How does the Weirton-Steubenville, WV-OH metro area compare with the U.S. for gyms and studios?
The Weirton-Steubenville metro area has 11.3 gyms and studios per 10,000 households, 24% below the U.S. rate of 14.9. Spending per location is $552K, 17% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Weirton-Steubenville metro area would have about 47, against 56 on map listings. There is one business with payroll in the industry for every 16,547 households, against one for every 1,641 across the U.S.
How fast is the Weirton-Steubenville, WV-OH metro area growing?
Population estimates put the Weirton-Steubenville metro area at 112,468 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 49,642 households. The median household income in the Weirton-Steubenville metro area is $58,784 a year, 27% below the U.S. median of $80,734. That rose 24.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Weirton-Steubenville metro area scores 39 for gyms and studios (lower middle), #295 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Weirton-Steubenville metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Weirton-Steubenville metro area
Screening a site or an acquisition in the Weirton-Steubenville metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Weirton-Steubenville metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.