Fitness and classes · Metro area · West Virginia
Martial arts and dance studios in the Parkersburg-Vienna, WV metro area
Competitor counts, household spending and official business counts for martial arts and dance studios in the Parkersburg-Vienna, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #368 of 387 scored metro areas
#6 of 7 scored metro areas based in West Virginia
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $21.4M
- On memberships, classes and admissions · $566 a household
- Spending per listing
- $1.9M
- 3% below the U.S.
- Listings per 10k households
- 2.9
- 41% below the U.S.
- Population, 2025
- 87,264
- −2.3% since 2020
See the martial arts and dance studios around any address in the Parkersburg-Vienna metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Parkersburg-Vienna metro area scores 27 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #368 of 387 scored metro areas and #6 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Households in the Parkersburg-Vienna metro area spend about $21.4M a year on memberships, classes and admissions, or $566 per household, 42% below the U.S. average. That works out to $1.9M per studio, 3% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
There are 11 martial arts and dance studios on map listings in the Parkersburg-Vienna metro area as of September 2026. None of them are chain locations, against 7% across the U.S. That is 2.9 per 10,000 households, 41% below the U.S. rate of 4.9.
Official counts don’t publish a figure for sports, recreation and fine arts instruction in the Parkersburg-Vienna metro area, since they leave out counts under 3. Between 2020 and 2025, the population of the Parkersburg-Vienna metro area declined 2.3%, against +3.1% for the U.S.
How the Parkersburg-Vienna metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Parkersburg-Vienna metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 3.4 | 4.9 |
| Spending per listing | $1.9M | $1.8M | $2M |
| Households per official establishment | n/a | 8,375 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +2.4% | +11.1% |
| Population growth, 2020–2025 | −2.3% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $566 | $595 | $983 |
| Median household income | $57,391 | $59,608 | $80,734 |
| Groundwork market score | 27 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Parkersburg-Vienna metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Parkersburg-Vienna metro area
- Population, 2025 estimate
- 87,264−2.3% since 2020
- Households
- 37,877
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 599 sq. mi.
- People per square mile
- 148
- Median household income
- $57,391+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,409
- Median home value
- $156,300
- Jobs located here
- 38,056
- Daytime population
- 89,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Parkersburg-Vienna metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for martial arts and dance studios, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Parkersburg-Vienna metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 68 | 40 | 3.4 | $2.2M | +7.1% | #49 of 387 |
| Winchester, VA-WV | 63 | 21 | 3.8 | $2.2M | +6.5% | #77 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 58 | 1,322 | 5.6 | $2.2M | +3.3% | #110 of 387 |
| 1Huntington-Ashland, WV-KY-OH | 47 | 46 | 3.0 | $2M | −2.6% | #220 of 387 |
| 2Wheeling, WV-OH | 45 | 16 | 2.8 | $2.3M | −3.6% | #244 of 387 |
| 3Morgantown, WV | 36 | 30 | 5.2 | $1.3M | +1.3% | #325 of 387 |
| 4Weirton-Steubenville, WV-OH | 30 | 24 | 4.8 | $1.3M | −3.6% | #349 of 387 |
| 5Beckley, WV | 29 | 15 | 3.3 | $1.5M | −4.3% | #353 of 387 |
| 6Parkersburg-Vienna, WV | 27 | 11 | 2.9 | $1.9M | −2.3% | #368 of 387 |
| 7Charleston, WV | 26 | 41 | 4.7 | $1.3M | −4.7% | #376 of 387 |
Other business types in the Parkersburg-Vienna metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes36
- Gyms27
- Yoga, Pilates and fitness studios
- Martial arts and dance studios27
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Parkersburg-Vienna, WV metro area?
As of September 2026, map listings count 11 martial arts and dance studios in the Parkersburg-Vienna metro area. None of them are chain locations. The listings count martial arts and dance studios. No official count is published for sports, recreation and fine arts instruction in the Parkersburg-Vienna metro area: counts under 3 are left out.
How much do households in the Parkersburg-Vienna, WV metro area spend on memberships, classes and admissions?
About $21.4M a year, or $566 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 11 martial arts and dance studios on map listings, it comes to $1.9M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 37,877 households in the Parkersburg-Vienna metro area and national spending patterns by income.
How does the Parkersburg-Vienna, WV metro area compare with the U.S. for martial arts and dance studios?
The Parkersburg-Vienna metro area has 2.9 martial arts and dance studios per 10,000 households, 41% below the U.S. rate of 4.9. Spending per studio is $1.9M, 3% below the U.S. figure of $2M. The count on map listings matches the U.S. ratio of martial arts and dance studios to household spending.
How fast is the Parkersburg-Vienna, WV metro area growing?
Population estimates put the Parkersburg-Vienna metro area at 87,264 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 37,877 households. The median household income in the Parkersburg-Vienna metro area is $57,391 a year, 29% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Parkersburg-Vienna metro area scores 27 for martial arts and dance studios (lower middle), #368 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Parkersburg-Vienna metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Parkersburg-Vienna metro area
Screening a site or an acquisition in the Parkersburg-Vienna metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.