Clothing and laundry · Metro area · West Virginia
Clothing, shoe and laundry businesses in the Parkersburg-Vienna, WV metro area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Parkersburg-Vienna, WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #372 of 387 scored metro areas
#7 of 7 scored metro areas based in West Virginia
- Listings
- 101
- 66 chain locations (65%)
- Official establishments
- 36
- −14.3% since 2019
- Household spending a year
- $63.1M
- On clothing, shoes and related services · $1,667 a household
- Spending per listing
- $625K
- 29% below the U.S.
- Listings per 10k households
- 26.7
- 15% above the U.S.
- Population, 2025
- 87,264
- −2.3% since 2020
See the clothing, shoe and laundry businesses around any address in the Parkersburg-Vienna metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing, shoe and laundry businesses in the Parkersburg-Vienna metro area is 16 (low), #372 of 387 scored metro areas and #7 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
Households in the Parkersburg-Vienna metro area spend about $63.1M a year on clothing, shoes and related services, or $1,667 per household, 19% below the U.S. average. Spread across 101 clothing, shoe and laundry businesses, that is $625K per business, 29% below the U.S. figure of $880K.
The Parkersburg-Vienna metro area has 101 clothing, shoe and laundry businesses on map listings as of September 2026. 66 of them (65%) are chain locations, against 37% across the U.S. That comes to 26.7 for every 10,000 households, 15% above the U.S. rate of 23.3.
Official counts show 36 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Parkersburg-Vienna metro area in 2023, down 14.3% from 2019. That is one for every 1,052 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Parkersburg-Vienna metro area declined 2.3%, against +3.1% for the U.S.
How the Parkersburg-Vienna metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Parkersburg-Vienna metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.7 | 14.9 | 23.3 |
| Spending per listing | $625K | $1.1M | $880K |
| Households per official establishment | 1,052 | 1,804 | 1,008 |
| Official establishment growth, 2019–2023 | −14.3% | −13.7% | −12.0% |
| Population growth, 2020–2025 | −2.3% | −1.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,667 | $1,698 | $2,055 |
| Median household income | $57,391 | $59,608 | $80,734 |
| Groundwork market score | 16 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36−14.3% over the period
- Employees, 2023
- 589
- Annual payroll, 2023
- $9.9M
- One-person businesses, 2023
- 40Businesses with no payroll
- Map listings, September 2026
- 10166 chain locations
- Listings at the U.S. rate for this spending
- 72The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Parkersburg-Vienna metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Parkersburg-Vienna metro area
- Population, 2025 estimate
- 87,264−2.3% since 2020
- Households
- 37,877
- Median age
- 43.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.7
- Land area
- 599 sq. mi.
- People per square mile
- 148
- Median household income
- $57,391+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,409
- Median home value
- $156,300
- Jobs located here
- 38,056
- Daytime population
- 89,217Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Parkersburg-Vienna metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for clothing, shoe and laundry businesses, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Parkersburg-Vienna metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 68 | 4,896 | 20.6 | $1.2M | +3.3% | #65 of 387 |
| Hagerstown-Martinsburg, MD-WV | 68 | 197 | 16.7 | $1.1M | +7.1% | #67 of 387 |
| Winchester, VA-WV | 62 | 109 | 19.6 | $1M | +6.5% | #118 of 387 |
| 1Weirton-Steubenville, WV-OH | 61 | 60 | 12.1 | $1.4M | −3.6% | #120 of 387 |
| 2Morgantown, WV | 53 | 106 | 18.5 | $992K | +1.3% | #180 of 387 |
| 3Wheeling, WV-OH | 50 | 93 | 16.0 | $1.1M | −3.6% | #202 of 387 |
| 4Beckley, WV | 45 | 66 | 14.7 | $1.1M | −4.3% | #236 of 387 |
| 5Charleston, WV | 45 | 148 | 16.9 | $999K | −4.7% | #237 of 387 |
| 6Huntington-Ashland, WV-KY-OH | 42 | 274 | 18.0 | $951K | −2.6% | #253 of 387 |
| 7Parkersburg-Vienna, WV | 16 | 101 | 26.7 | $625K | −2.3% | #372 of 387 |
Other business types in the Parkersburg-Vienna metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry16
- Clothing and shoe stores11
- Laundromats24
- Dry cleaners11
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Parkersburg-Vienna, WV metro area?
Map listings as of September 2026 show 101 clothing, shoe and laundry businesses in the Parkersburg-Vienna metro area. 66 of them (65%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 36 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 14.3% from 2019. Official counts also show 40 one-person businesses without payroll.
How much do households in the Parkersburg-Vienna, WV metro area spend on clothing, shoes and related services?
About $63.1M a year, or $1,667 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 101 clothing, shoe and laundry businesses on map listings, it comes to $625K per business. It is estimated from the incomes of the 37,877 households in the Parkersburg-Vienna metro area and national spending patterns by income.
How does the Parkersburg-Vienna, WV metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Parkersburg-Vienna metro area has 26.7 clothing, shoe and laundry businesses per 10,000 households, 15% above the U.S. rate of 23.3. Spending per business is $625K, 29% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Parkersburg-Vienna metro area would have about 72, against 101 on map listings. There is one business with payroll in the industry for every 1,052 households, against one for every 1,008 across the U.S. The official count fell 14.3% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Parkersburg-Vienna, WV metro area growing?
Population estimates put the Parkersburg-Vienna metro area at 87,264 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 37,877 households. The median household income in the Parkersburg-Vienna metro area is $57,391 a year, 29% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Parkersburg-Vienna metro area scores 16 for clothing, shoe and laundry businesses (low), #372 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Parkersburg-Vienna metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Parkersburg-Vienna metro area
Screening a site or an acquisition in the Parkersburg-Vienna metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Parkersburg-Vienna metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.