Food and drink · County · West Virginia
Bakeries and dessert shops in Mercer County, WV
How Mercer County, WV compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,029 of 1,889 scored counties
#12 of 30 scored counties in West Virginia
- Listings
- 17
- 9 chain locations (53%)
- Official establishments
- 4
- All snack bars and retail bakeries
- Household spending a year
- $75.6M
- On food away from home · $3,120 a household
- Spending per listing
- $4.4M
- 7% above the U.S.
- Listings per 10k households
- 7.0
- 29% below the U.S.
- Population, 2025
- 57,503
- −3.4% since 2020
See the bakeries and dessert shops around any address in Mercer County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Mercer County comes to about $75.6M a year: $3,120 per household, 23% below the U.S. average. That works out to $4.4M per shop, 7% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 17 bakeries and dessert shops on map listings in Mercer County as of September 2026. Of those, 9 are chain locations, or 53%, against 35% across the U.S. Per 10,000 households, that is 7.0, 29% below the U.S. rate of 9.8.
Official counts show 4 businesses with payroll classed as snack bars and retail bakeries in Mercer County in 2023. That is one for every 6,056 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
Population estimates put the population change in Mercer County from 2020 to 2025 at −3.4%, against +3.1% for the U.S. Mercer County scores 47 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #1,029 of 1,889 scored counties and #12 of 30 scored counties in West Virginia.
How Mercer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 7.1 | 9.8 |
| Spending per listing | $4.4M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 6,056 | 2,709 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +34.5% | +24.6% |
| Population growth, 2020–2025 | −3.4% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,120 | $3,343 | $4,070 |
| Median household income | $53,210 | $59,608 | $80,734 |
| Groundwork market score | 47 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4All snack bars and retail bakeries
- Employees, 2023
- 42
- Annual payroll, 2023
- $916K
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 179 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for bakeries and dessert shops, numbered among those based in West Virginia, with Mercer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 81 | 37 | 7.3 | $5.3M | +13.7% | #80 of 1,889 |
| 2Putnam County, WV | 73 | 15 | 6.5 | $6.1M | −1.0% | #205 of 1,889 |
| 3Marion County, WV | 62 | 13 | 5.6 | $6.2M | −1.2% | #464 of 1,889 |
| 4Mineral County, WV | 62 | 7 | 6.3 | $5.5M | −0.4% | #466 of 1,889 |
| 5Jefferson County, WV | 61 | 25 | 11.0 | $4M | +9.2% | #528 of 1,889 |
| 6Marshall County, WV | 59 | 6 | 4.8 | $6.7M | −4.4% | #564 of 1,889 |
| 7Randolph County, WV | 58 | 5 | 4.7 | $6.8M | −3.6% | #599 of 1,889 |
| 8Preston County, WV | 58 | 7 | 5.5 | $6.1M | −0.6% | #601 of 1,889 |
| 9Hampshire County, WV | 57 | 7 | 8.1 | $4.2M | +4.4% | #666 of 1,889 |
| 10Hancock County, WV | 54 | 8 | 6.2 | $5.3M | −4.5% | #772 of 1,889 |
| 12Mercer County, WV | 47 | 17 | 7.0 | $4.4M | −3.4% | #1,029 of 1,889 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes40
- Sit-down restaurants34
- Fast food and sandwich shops28
- Pizza35
- Coffee shops and cafes59
- Bakeries and dessert shops47
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Mercer County, WV?
As of September 2026, map listings count 17 bakeries and dessert shops in Mercer County. 9 of them (53%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 4 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in Mercer County, WV spend on food away from home?
About $75.6M a year, or $3,120 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 17 bakeries and dessert shops on map listings, it comes to $4.4M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 24,224 households in Mercer County and national spending patterns by income.
How does Mercer County, WV compare with the U.S. for bakeries and dessert shops?
Mercer County has 7.0 bakeries and dessert shops per 10,000 households, 29% below the U.S. rate of 9.8. Spending per shop is $4.4M, 7% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Mercer County would have about 18, against 17 on map listings. There is one business with payroll in the industry for every 6,056 households, against one for every 1,369 across the U.S.
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 47 for bakeries and dessert shops (lower middle), #1,029 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.