Auto · County · West Virginia
Tire shops in Mercer County, WV
How Mercer County, WV compares with other counties and the U.S. for tire shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,186 of 1,530 scored counties
#4 of 20 scored counties in West Virginia
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $19.9M
- On vehicle maintenance and repairs · $823 a household
- Spending per listing
- $1.5M
- 39% below the U.S.
- Listings per 10k households
- 5.4
- 42% above the U.S.
- Population, 2025
- 57,503
- −3.4% since 2020
See the tire shops around any address in Mercer County
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for tire shops in Mercer County is 33 (lower middle), #1,186 of 1,530 scored counties and #4 of 20 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Households in Mercer County spend about $19.9M a year on vehicle maintenance and repairs, or $823 per household, 14% below the U.S. average. That is about $1.5M of household spending for each shop on map listings, 39% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
There are 13 tire shops on map listings in Mercer County as of September 2026. Chain locations make up 23% of them, against 39% across the U.S. That is 5.4 per 10,000 households, 42% above the U.S. rate of 3.8.
In 2023, official counts showed 3 businesses with payroll in Mercer County classed as tire dealers. That is one for every 8,075 households, against one for every 6,381 across the U.S. Between 2020 and 2025, the population of Mercer County declined 3.4%, against +3.1% for the U.S.
How Mercer County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mercer County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 3.7 | 3.8 |
| Spending per listing | $1.5M | $2.2M | $2.5M |
| Households per official establishment | 8,075 | 5,829 | 6,381 |
| Official establishment growth, 2019–2023 | n/a | −12.0% | −0.4% |
| Population growth, 2020–2025 | −3.4% | −1.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $823 | $833 | $958 |
| Median household income | $53,210 | $59,608 | $80,734 |
| Groundwork market score | 33 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 43
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in Mercer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Mercer County
- Population, 2025 estimate
- 57,503−3.4% since 2020
- Households
- 24,224
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 419 sq. mi.
- People per square mile
- 140
- Median household income
- $53,210+30.5% vs. 2015–2019, before inflation
- Average household income
- $71,510
- Median home value
- $121,700
- Jobs located here
- 19,809
- Daytime population
- 57,149Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mercer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for tire shops, numbered among those based in West Virginia, with Mercer County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 85 | 13 | 2.5 | $3.9M | +13.7% | #45 of 1,530 |
| 2Jefferson County, WV | 76 | 7 | 3.1 | $3.5M | +9.2% | #154 of 1,530 |
| 3Monongalia County, WV | 54 | 14 | 3.1 | $2.6M | +2.0% | #671 of 1,530 |
| 4Mercer County, WV | 33 | 13 | 5.4 | $1.5M | −3.4% | #1,186 of 1,530 |
| 5Putnam County, WV | 30 | 13 | 5.6 | $1.6M | −1.0% | #1,245 of 1,530 |
| 6Kanawha County, WV | 28 | 30 | 3.9 | $1.9M | −4.3% | #1,271 of 1,530 |
| 7Preston County, WV | 26 | 7 | 5.5 | $1.6M | −0.6% | #1,304 of 1,530 |
| 8Marion County, WV | 24 | 11 | 4.7 | $1.7M | −1.2% | #1,336 of 1,530 |
| 9Harrison County, WV | 23 | 12 | 4.6 | $1.7M | −2.5% | #1,347 of 1,530 |
| 10Wood County, WV | 21 | 15 | 4.2 | $1.9M | −2.1% | #1,375 of 1,530 |
Other business types in Mercer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in Mercer County, WV?
As of September 2026, map listings count 13 tire shops in Mercer County. 3 of them (23%) are chain locations. The listings count tire shops and tire dealers. Official counts show 3 businesses with payroll classed as tire dealers in 2023.
How much do households in Mercer County, WV spend on vehicle maintenance and repairs?
About $19.9M a year, or $823 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 13 tire shops on map listings, it comes to $1.5M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 24,224 households in Mercer County and national spending patterns by income.
How does Mercer County, WV compare with the U.S. for tire shops?
Mercer County has 5.4 tire shops per 10,000 households, 42% above the U.S. rate of 3.8. Spending per shop is $1.5M, 39% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, Mercer County would have about 8, against 13 on map listings. There is one business with payroll in the industry for every 8,075 households, against one for every 6,381 across the U.S.
How fast is Mercer County, WV growing?
Population estimates put Mercer County at 57,503 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 24,224 households. The median household income in Mercer County is $53,210 a year, 34% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mercer County scores 33 for tire shops (lower middle), #1,186 of 1,530 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mercer County. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in Mercer County
Screening a site or an acquisition in Mercer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mercer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.