Small-town market profile · Washington
Moses Lake, WA area market data
Population, household spending and competition for 56 business types in the Moses Lake area, each scored against other small-town markets.
- Population, 2025
- 105,727
- +6.3% since 2020
- Households
- 35,398
- Median household income
- $73,267
- +31.9% vs. 2015–2019, before inflation
- Median home value
- $299,500
- Jobs located here
- 39,791
- Highest market score
- 92
- Pet stores, #2 of 220 scored small-town markets
A site report maps the competitors on map listings around any address in the Moses Lake area by name and distance, and the households and spending within reach. Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 105,727 people live in the Moses Lake area, in 35,398 households. Population estimates put the population change in the Moses Lake area from 2020 to 2025 at +6.3%, faster than the U.S. (+3.1%). The median household income in the Moses Lake area is $73,267 a year, 9% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Moses Lake area spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
The highest Groundwork market scores in the Moses Lake area are for pet stores (92), veterinarians (92) and collision repair and body shops (91). The Moses Lake area ranks #2 of 220 scored small-town markets for pet stores.
The Moses Lake area is made up of one county, Grant County. For its number of households, the Moses Lake area has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for medical and dental practices (53% below the U.S. rate).
All 56 business types in the Moses Lake area
Highest Groundwork market score first. Each score compares the Moses Lake area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 92 | #2 of 220 | 6 | 1.7 | $5.3M | 117 | Under 3 |
| Veterinarians | 92 | #4 of 398 | 8 | 2.3 | $4M | 146 | 7 |
| Collision repair and body shops | 91 | #3 of 387 | 6 | 1.7 | $7.1M | 230 | 8 |
| Primary care and pediatrics | 86 | #9 of 458 | 13 | 3.7 | $3.3M | 185 | 13 |
| Auto repair shops | 85 | #11 of 538 | 70 | 19.8 | $609K | 137 | 36 |
| HVAC and plumbing | 84 | #7 of 476 | 12 | 3.4 | $7.8M | 165 | 22 |
| Doctors, dentists and clinics | 82 | #18 of 538 | 142 | 40.1 | $302K | 198 | 63 |
| Pet businesses | 80 | #14 of 527 | 35 | 9.9 | $910K | 104 | 16 |
| Physical therapy | 80 | #17 of 400 | 11 | 3.1 | $3.9M | 162 | 8 |
| Mortgage brokers and lenders | 78 | #9 of 177 | 9 | 2.5 | Index only | 172 | 5 |
| Auto repair and car care | 78 | #31 of 538 | 142 | 40.1 | $300K | 112 | 57 |
| Optometrists and eye care | 77 | #25 of 400 | 8 | 2.3 | $5.4M | 171 | 7 |
| Convenience stores | 77 | #38 of 529 | 23 | 6.5 | $8.9M | 113 | 9 |
| Martial arts and dance studios | 76 | #24 of 378 | 14 | 4.0 | $2.4M | 119 | 7 |
| Car washes and detailing | 76 | #41 of 441 | 20 | 5.7 | $2.1M | 85 | 4 |
| Gyms | 75 | #26 of 506 | 25 | 7.1 | $1.3M | 104 | 9 |
| Home repair trades | 75 | #26 of 526 | 25 | 7.1 | $3.8M | 155 | 59 |
| Clothing, shoes and laundry | 74 | #74 of 536 | 44 | 12.4 | $1.3M | 153 | 10 |
| Gyms, studios and classes | 73 | #35 of 535 | 41 | 11.6 | $823K | 124 | 16 |
| Pizza | 73 | #54 of 520 | 23 | 6.5 | $5.6M | 111 | 65 |
| Dentists and orthodontists | 73 | #57 of 526 | 26 | 7.3 | $1.7M | 168 | 20 |
| Property management | 72 | #15 of 180 | 7 | 2.0 | Index only | 155 | 23 |
| Electricians | 72 | #19 of 295 | 7 | 2.0 | $13.4M | 112 | 26 |
| Roofing and gutters | 72 | #34 of 288 | 6 | 1.7 | $15.7M | 186 | 11 |
| Clothing and shoe stores | 72 | #87 of 536 | 33 | 9.3 | $1.8M | 141 | 10 |
| Laundromats | 71 | #27 of 150 | 6 | 1.7 | $9.9M | 79 | Under 3 |
| Pet grooming and boarding | 70 | #51 of 387 | 15 | 4.2 | $2.1M | 83 | 9 |
| Barbershops | 70 | #72 of 377 | 16 | 4.5 | $2.1M | 111 | Under 3 |
| Funeral homes | 69 | #65 of 365 | 7 | 2.0 | $656K | 97 | Under 3 |
| Landscaping and lawn care | 69 | #71 of 399 | 13 | 3.7 | $3.3M | 114 | 28 |
| Insurance agencies | 69 | #109 of 537 | 44 | 12.4 | $1.8M | 141 | 34 |
| House cleaning | 67 | #29 of 142 | 6 | 1.7 | $7.2M | 113 | 19 |
| Real estate agents and brokers | 66 | #72 of 533 | 60 | 17.0 | Index only | 184 | 35 |
| Spas and skin care | 66 | #96 of 504 | 35 | 9.9 | $953K | 109 | 4 |
| Fast food and sandwich shops | 66 | #126 of 537 | 48 | 13.6 | $2.7M | 88 | 65 |
| Child care and preschools | 65 | #113 of 454 | 19 | 5.4 | $1.1M | 107 | 39 |
| Lawn, cleaning and pest control | 64 | #107 of 481 | 21 | 5.9 | $2.1M | 123 | 47 |
| Real estate | 63 | #106 of 536 | 77 | 21.8 | Index only | 181 | 69 |
| Nail salons | 62 | #119 of 387 | 19 | 5.4 | $1.8M | 105 | 6 |
| Bakeries and dessert shops | 61 | #132 of 507 | 23 | 6.5 | $5.6M | 136 | 43 |
| Hair salons | 58 | #180 of 538 | 81 | 22.9 | $412K | 96 | 18 |
| Sit-down restaurants | 58 | #189 of 538 | 199 | 56.2 | $649K | 98 | 65 |
| Tire shops | 57 | #165 of 431 | 21 | 5.9 | $2M | 81 | 13 |
| Salons, barbers and spas | 56 | #205 of 538 | 151 | 42.7 | $221K | 104 | 28 |
| Gas stations | 56 | #212 of 536 | 83 | 23.4 | $1.3M | 56 | 47 |
| Chiropractors | 52 | #199 of 426 | 20 | 5.7 | $2.1M | 90 | 15 |
| Restaurants and cafes | 48 | #283 of 538 | 407 | 115.0 | $317K | 86 | 174 |
| Grocery and convenience stores | 41 | #373 of 538 | 103 | 29.1 | $2M | 59 | 39 |
| Coffee shops and cafes | 37 | #406 of 529 | 61 | 17.2 | $2.1M | 57 | 43 |
| Grocery stores | 34 | #406 of 506 | 46 | 13.0 | $4.5M | 48 | 30 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.1 | $10.7M | 78 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.6 | $21.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.6 | $16.9M | Too few | 9 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $59.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Moses Lake area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.6M | $1,204 | 126 |
| Gasoline and other fuels | $110M | $3,108 | 120 |
| Food away from home | $129.2M | $3,649 | 90 |
| Groceries | $205.5M | $5,805 | 92 |
| Personal care products and services | $33.4M | $942 | 94 |
| Child care and other personal services | $20.5M | $578 | 100 |
| Memberships, classes and admissions | $33.7M | $953 | 97 |
| Medical and dental services | $42.9M | $1,212 | 94 |
| Pets | $31.8M | $900 | 99 |
| Clothing, shoes and related services | $59.2M | $1,674 | 81 |
| Vehicle insurance | $78M | $2,203 | 113 |
| Home repairs, maintenance and insurance | $94.1M | $2,660 | 88 |
| Lawn care, cleaning and other household services | $43.5M | $1,228 | 87 |
| Rent and homeowner costs | $603M | $17,034 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Moses Lake area
- Population, 2025 estimate
- 105,727+6.3% since 2020
- Households
- 35,398
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 2,680 sq. mi.
- People per square mile
- 38
- Median household income
- $73,267+31.9% vs. 2015–2019, before inflation
- Average household income
- $92,003
- Median home value
- $299,500
- Jobs located here
- 39,791
- Daytime population
- 100,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moses Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Moses Lake area 1
- Grant County, WA101,799 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Moses Lake, WA area growing?
Population estimates put the Moses Lake area at 105,727 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 35,398 households. Against the 2015–2019 survey, median household income rose 31.9%, before inflation.
How much do households in the Moses Lake, WA area spend?
Households in the Moses Lake area spend about $603M a year on rent and homeowner costs, $205.5M on groceries and $129.2M on food away from home. Relative to the U.S., household spending in the Moses Lake area runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Which business types have the highest market scores in the Moses Lake, WA area?
Of the business types scored in the Moses Lake area, pet stores (92), veterinarians (92) and collision repair and body shops (91) have the highest Groundwork market scores. For pet stores, that ranks #2 of 220 scored small-town markets.
How does the Moses Lake, WA area compare with the U.S.?
Median household income in the Moses Lake area is $73,267, 9% below the U.S. median of $80,734. The population rose 6.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $299,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for medical and dental practices (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Moses Lake area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moses Lake area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in the Moses Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.