Metro area profile · Washington
Olympia-Lacey-Tumwater, WA metro area market data
Population, household spending and competition for 56 business types in the Olympia-Lacey-Tumwater metro area, each scored against other metro areas.
- Population, 2025
- 304,261
- +2.8% since 2020
- Households
- 118,899
- Median household income
- $96,563
- +34.1% vs. 2015–2019, before inflation
- Median home value
- $480,300
- Jobs located here
- 136,091
- Highest market score
- 85
- Auto repair and car care, #3 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Olympia-Lacey-Tumwater metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 304,261 people live in the Olympia-Lacey-Tumwater metro area, in 118,899 households. Population estimates put the population change in the Olympia-Lacey-Tumwater metro area from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). The median household income in the Olympia-Lacey-Tumwater metro area is $96,563 a year, 20% above the U.S. median of $80,734. That rose 34.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Olympia-Lacey-Tumwater metro area spend the most on child care and other personal services (an index of 129, where 100 is the U.S. average) and the least on clothing, shoes and related services (93).
The highest Groundwork market scores in the Olympia-Lacey-Tumwater metro area are for auto repair and car care businesses (85), auto repair shops (85) and gyms (84). The Olympia-Lacey-Tumwater metro area ranks #3 of 387 scored metro areas for auto repair and car care businesses.
The Olympia-Lacey-Tumwater metro area is made up of one county, Thurston County. For its number of households, the Olympia-Lacey-Tumwater metro area has the most map listings, relative to the U.S., for home inspectors (67% above the U.S. rate) and the fewest for clothing and shoe stores (47% below the U.S. rate).
All 56 business types in the Olympia-Lacey-Tumwater metro area
Highest Groundwork market score first. Each score compares the Olympia-Lacey-Tumwater metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 85 | #3 of 387 | 311 | 26.2 | $429K | 160 | 139 |
| Auto repair shops | 85 | #3 of 387 | 182 | 15.3 | $733K | 165 | 93 |
| Gyms | 84 | #4 of 387 | 77 | 6.5 | $1.9M | 145 | 24 |
| Pizza | 84 | #6 of 387 | 65 | 5.5 | $7.8M | 154 | 193 |
| Tire shops | 82 | #7 of 386 | 24 | 2.0 | $5.6M | 222 | 15 |
| Collision repair and body shops | 81 | #9 of 381 | 23 | 1.9 | $5.8M | 188 | 25 |
| Fast food and sandwich shops | 80 | #26 of 387 | 135 | 11.4 | $3.8M | 123 | 193 |
| Sit-down restaurants | 79 | #16 of 387 | 496 | 41.7 | $1M | 154 | 191 |
| Barbershops | 78 | #10 of 387 | 51 | 4.3 | $2.5M | 134 | 3 |
| Optometrists and eye care | 78 | #14 of 386 | 32 | 2.7 | $5.1M | 163 | 15 |
| Restaurants and cafes | 78 | #23 of 387 | 1,051 | 88.4 | $484K | 130 | 493 |
| Funeral homes | 78 | #32 of 377 | 7 | 0.6 | $2.4M | 359 | 7 |
| Yoga, Pilates and fitness studios | 77 | #10 of 347 | 25 | 2.1 | $5.8M | 143 | 24 |
| Gyms, studios and classes | 76 | #14 of 387 | 153 | 12.9 | $947K | 143 | 57 |
| Clothing, shoes and laundry | 76 | #28 of 387 | 147 | 12.4 | $1.6M | 176 | 78 |
| Clothing and shoe stores | 76 | #29 of 387 | 102 | 8.6 | $2.2M | 176 | 60 |
| Urgent care and walk-in clinics | 75 | #17 of 197 | 5 | 0.4 | $32.6M | 133 | 5 |
| Convenience stores | 75 | #37 of 387 | 64 | 5.4 | $11.8M | 150 | 20 |
| Laundromats | 75 | #37 of 364 | 5 | 0.4 | $45.6M | 364 | Under 3 |
| Grocery and convenience stores | 74 | #35 of 387 | 163 | 13.7 | $4.6M | 137 | 70 |
| Car washes and detailing | 73 | #33 of 387 | 42 | 3.5 | $3.2M | 126 | 17 |
| Martial arts and dance studios | 69 | #43 of 387 | 51 | 4.3 | $2.8M | 141 | 33 |
| HVAC and plumbing | 69 | #54 of 387 | 72 | 6.1 | $4.9M | 104 | 76 |
| Primary care and pediatrics | 69 | #66 of 387 | 57 | 4.8 | $2.9M | 161 | 172 |
| Gas stations | 66 | #91 of 387 | 119 | 10.0 | $2.8M | 119 | 83 |
| Bakeries and dessert shops | 65 | #69 of 387 | 72 | 6.1 | $7.1M | 170 | 115 |
| Hair salons | 64 | #61 of 387 | 235 | 19.8 | $548K | 127 | 94 |
| Child care and preschools | 64 | #89 of 387 | 76 | 6.4 | $1.2M | 117 | 76 |
| Insurance agencies | 64 | #110 of 387 | 158 | 13.3 | $1.5M | 119 | 84 |
| Home repair trades | 61 | #109 of 387 | 151 | 12.7 | $2.4M | 97 | 189 |
| Property management | 59 | #106 of 374 | 32 | 2.7 | Index only | 126 | 75 |
| Grocery stores | 59 | #132 of 387 | 70 | 5.9 | $10.8M | 116 | 50 |
| Oil change and quick lube | 57 | #112 of 290 | 9 | 0.8 | $14.8M | 108 | 12 |
| Real estate agents and brokers | 57 | #118 of 387 | 337 | 28.3 | Index only | 122 | 140 |
| Salons, barbers and spas | 57 | #120 of 387 | 520 | 43.7 | $248K | 116 | 174 |
| Doctors, dentists and clinics | 57 | #132 of 387 | 898 | 75.5 | $182K | 119 | 462 |
| Spas and skin care | 56 | #143 of 387 | 152 | 12.8 | $847K | 97 | 21 |
| Real estate | 55 | #135 of 387 | 455 | 38.3 | Index only | 114 | 270 |
| Dry cleaners | 54 | #120 of 272 | 8 | 0.7 | $28.5M | 182 | 18 |
| Landscaping and lawn care | 54 | #160 of 385 | 71 | 6.0 | $2.3M | 79 | 100 |
| Electricians | 54 | #165 of 383 | 32 | 2.7 | $11.1M | 93 | 78 |
| Pest control | 53 | #160 of 345 | 21 | 1.8 | $7.9M | 77 | 11 |
| Pet grooming and boarding | 51 | #193 of 386 | 56 | 4.7 | $2.3M | 89 | 31 |
| Pet stores | 49 | #198 of 382 | 30 | 2.5 | $4.2M | 93 | 12 |
| Nail salons | 48 | #206 of 387 | 69 | 5.8 | $1.9M | 112 | 54 |
| Roofing and gutters | 47 | #216 of 381 | 47 | 4.0 | $7.6M | 89 | 35 |
| Physical therapy | 45 | #224 of 386 | 71 | 6.0 | $2.3M | 96 | 66 |
| Pet businesses | 45 | #237 of 387 | 166 | 14.0 | $761K | 87 | 93 |
| Home inspectors | 44 | #153 of 243 | 12 | 1.0 | Index only | 71 | 11 |
| Lawn, cleaning and pest control | 44 | #224 of 387 | 125 | 10.5 | $1.3M | 79 | 200 |
| Veterinarians | 44 | #236 of 384 | 55 | 4.6 | $2.3M | 84 | 50 |
| Dentists and orthodontists | 44 | #239 of 387 | 165 | 13.9 | $989K | 101 | 137 |
| Mortgage brokers and lenders | 40 | #268 of 373 | 74 | 6.2 | Index only | 78 | 28 |
| House cleaning | 37 | #294 of 375 | 33 | 2.8 | $5M | 78 | 89 |
| Coffee shops and cafes | 35 | #313 of 387 | 192 | 16.1 | $2.6M | 71 | 105 |
| Chiropractors | 31 | #345 of 386 | 104 | 8.7 | $1.6M | 66 | 67 |
Household spending in the Olympia-Lacey-Tumwater metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $133.4M | $1,122 | 117 |
| Gasoline and other fuels | $336.5M | $2,830 | 109 |
| Food away from home | $508.3M | $4,275 | 105 |
| Groceries | $756.5M | $6,362 | 101 |
| Personal care products and services | $128.7M | $1,083 | 108 |
| Child care and other personal services | $88.8M | $747 | 129 |
| Memberships, classes and admissions | $144.8M | $1,218 | 124 |
| Medical and dental services | $163.2M | $1,373 | 107 |
| Pets | $126.4M | $1,063 | 117 |
| Clothing, shoes and related services | $227.9M | $1,917 | 93 |
| Vehicle insurance | $236.7M | $1,991 | 102 |
| Home repairs, maintenance and insurance | $355.6M | $2,991 | 99 |
| Lawn care, cleaning and other household services | $165.2M | $1,390 | 98 |
| Rent and homeowner costs | $2.2B | $18,912 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Olympia-Lacey-Tumwater metro area
- Population, 2025 estimate
- 304,261+2.8% since 2020
- Households
- 118,899
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 723 sq. mi.
- People per square mile
- 414
- Median household income
- $96,563+34.1% vs. 2015–2019, before inflation
- Average household income
- $114,140
- Median home value
- $480,300
- Jobs located here
- 136,091
- Daytime population
- 311,425Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Olympia-Lacey-Tumwater metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Olympia-Lacey-Tumwater metro area 1
- Thurston County, WA299,067 people
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- Wenatchee-East Wenatchee, WA metro area124,538 people
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- Moses Lake, WA area101,799 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Olympia-Lacey-Tumwater, WA metro area growing?
Population estimates put the Olympia-Lacey-Tumwater metro area at 304,261 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 118,899 households. Against the 2015–2019 survey, median household income rose 34.1%, before inflation.
How much do households in the Olympia-Lacey-Tumwater, WA metro area spend?
Households in the Olympia-Lacey-Tumwater metro area spend about $2.2B a year on rent and homeowner costs, $756.5M on groceries and $508.3M on food away from home. Relative to the U.S., household spending in the Olympia-Lacey-Tumwater metro area runs highest on child care and other personal services (an index of 129, where 100 is the U.S. average) and lowest on clothing, shoes and related services (93).
Which business types have the highest market scores in the Olympia-Lacey-Tumwater, WA metro area?
Of the business types scored in the Olympia-Lacey-Tumwater metro area, auto repair and car care businesses (85), auto repair shops (85) and gyms (84) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #3 of 387 scored metro areas.
How does the Olympia-Lacey-Tumwater, WA metro area compare with the U.S.?
Median household income in the Olympia-Lacey-Tumwater metro area is $96,563, 20% above the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $480,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (67% above the U.S. rate) and lowest for clothing and shoe stores (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Olympia-Lacey-Tumwater metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Olympia-Lacey-Tumwater metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Olympia-Lacey-Tumwater metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Olympia-Lacey-Tumwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.