Metro area profile · Washington
Longview-Kelso, WA metro area market data
Population, household spending and competition for 56 business types in the Longview-Kelso metro area, each scored against other metro areas.
- Population, 2025
- 114,885
- +3.5% since 2020
- Households
- 43,943
- Median household income
- $76,531
- +40.4% vs. 2015–2019, before inflation
- Median home value
- $397,500
- Jobs located here
- 40,531
- Highest market score
- 83
- Gyms, studios and classes, #5 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Longview-Kelso metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 114,885 people live in the Longview-Kelso metro area, in 43,943 households. Population estimates show the Longview-Kelso metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Longview-Kelso metro area is $76,531 a year, 5% below the U.S. median of $80,734. That rose 40.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Longview-Kelso metro area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
The highest Groundwork market scores in the Longview-Kelso metro area are for gyms and studios (83), property management companies (82) and martial arts and dance studios (81). The Longview-Kelso metro area ranks #5 of 387 scored metro areas for gyms and studios.
The Longview-Kelso metro area is made up of one county, Cowlitz County. For its number of households, the Longview-Kelso metro area has the most map listings, relative to the U.S., for coffee shops and cafes (47% above the U.S. rate) and the fewest for barbershops (49% below the U.S. rate).
All 56 business types in the Longview-Kelso metro area
Highest Groundwork market score first. Each score compares the Longview-Kelso metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 83 | #5 of 387 | 43 | 9.8 | $1M | 152 | 15 |
| Property management | 82 | #7 of 374 | 7 | 1.6 | Index only | 196 | 11 |
| Martial arts and dance studios | 81 | #5 of 387 | 14 | 3.2 | $3.1M | 154 | 7 |
| Veterinarians | 81 | #16 of 384 | 11 | 2.5 | $3.7M | 137 | 8 |
| Physical therapy | 80 | #8 of 386 | 14 | 3.2 | $3.9M | 162 | 7 |
| Gyms | 80 | #12 of 387 | 27 | 6.1 | $1.6M | 123 | 8 |
| Doctors, dentists and clinics | 80 | #14 of 387 | 255 | 58.0 | $214K | 140 | 80 |
| Optometrists and eye care | 79 | #11 of 386 | 9 | 2.0 | $6.1M | 193 | 5 |
| Pizza | 79 | #14 of 387 | 23 | 5.2 | $7.2M | 142 | 68 |
| Child care and preschools | 79 | #21 of 387 | 18 | 4.1 | $1.5M | 147 | 20 |
| Car washes and detailing | 77 | #11 of 387 | 12 | 2.7 | $4.2M | 166 | 7 |
| Insurance agencies | 77 | #50 of 387 | 46 | 10.5 | $2M | 159 | 28 |
| Barbershops | 76 | #17 of 387 | 12 | 2.7 | $3.5M | 188 | Under 3 |
| Tire shops | 75 | #30 of 386 | 12 | 2.7 | $4.2M | 168 | 7 |
| Auto repair shops | 74 | #33 of 387 | 84 | 19.1 | $599K | 135 | 47 |
| Auto repair and car care | 73 | #35 of 387 | 146 | 33.2 | $345K | 128 | 66 |
| Restaurants and cafes | 73 | #41 of 387 | 369 | 84.0 | $450K | 121 | 180 |
| Clothing, shoes and laundry | 73 | #42 of 387 | 57 | 13.0 | $1.3M | 151 | 13 |
| Clothing and shoe stores | 73 | #44 of 387 | 37 | 8.4 | $2M | 161 | 13 |
| Sit-down restaurants | 72 | #36 of 387 | 172 | 39.1 | $965K | 145 | 73 |
| Primary care and pediatrics | 72 | #51 of 387 | 24 | 5.5 | $2.3M | 127 | 19 |
| Hair salons | 71 | #31 of 387 | 89 | 20.3 | $478K | 111 | 13 |
| Collision repair and body shops | 71 | #52 of 381 | 11 | 2.5 | $4.6M | 148 | 12 |
| Fast food and sandwich shops | 68 | #88 of 387 | 54 | 12.3 | $3.1M | 101 | 68 |
| Real estate | 67 | #53 of 387 | 121 | 27.5 | Index only | 145 | 82 |
| Dentists and orthodontists | 65 | #82 of 387 | 40 | 9.1 | $1.4M | 138 | 38 |
| Real estate agents and brokers | 63 | #74 of 387 | 99 | 22.5 | Index only | 141 | 54 |
| Salons, barbers and spas | 62 | #69 of 387 | 177 | 40.3 | $241K | 113 | 39 |
| Pet businesses | 62 | #101 of 387 | 54 | 12.3 | $760K | 87 | 18 |
| Bakeries and dessert shops | 60 | #112 of 387 | 23 | 5.2 | $7.2M | 174 | 42 |
| Mortgage brokers and lenders | 58 | #116 of 373 | 14 | 3.2 | Index only | 139 | 9 |
| Pet stores | 58 | #131 of 382 | 10 | 2.3 | $4.1M | 91 | 3 |
| Spas and skin care | 57 | #126 of 387 | 48 | 10.9 | $887K | 101 | 7 |
| Grocery stores | 55 | #159 of 387 | 22 | 5.0 | $11.8M | 127 | 20 |
| Chiropractors | 55 | #160 of 386 | 22 | 5.0 | $2.5M | 103 | 11 |
| Laundromats | 53 | #162 of 364 | 5 | 1.1 | $15.1M | 121 | Under 3 |
| Pet grooming and boarding | 53 | #176 of 386 | 23 | 5.2 | $1.8M | 70 | 7 |
| Lawn, cleaning and pest control | 49 | #188 of 387 | 34 | 7.7 | $1.6M | 97 | 77 |
| Landscaping and lawn care | 49 | #192 of 385 | 23 | 5.2 | $2.4M | 82 | 38 |
| Gas stations | 48 | #211 of 387 | 66 | 15.0 | $2M | 83 | 44 |
| HVAC and plumbing | 47 | #215 of 387 | 28 | 6.4 | $4.2M | 89 | 37 |
| Convenience stores | 46 | #227 of 387 | 38 | 8.6 | $6.8M | 87 | 13 |
| Grocery and convenience stores | 45 | #233 of 387 | 79 | 18.0 | $3.3M | 97 | 33 |
| House cleaning | 43 | #249 of 375 | 8 | 1.8 | $6.9M | 108 | 39 |
| Electricians | 41 | #268 of 383 | 14 | 3.2 | $8.5M | 71 | 25 |
| Nail salons | 38 | #316 of 387 | 28 | 6.4 | $1.5M | 91 | 19 |
| Home repair trades | 37 | #297 of 387 | 65 | 14.8 | $1.8M | 75 | 76 |
| Roofing and gutters | 28 | #346 of 381 | 23 | 5.2 | $5.2M | 61 | 14 |
| Coffee shops and cafes | 28 | #353 of 387 | 71 | 16.2 | $2.3M | 63 | 39 |
| Dry cleaners | Not scored | Not scored | 4 | 0.9 | $18.9M | 120 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 0.9 | $1.7M | 249 | 5 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $12.6M | 92 | 4 |
| Pest control | Not scored | Not scored | 3 | 0.7 | $18.4M | 180 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $27.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $21.7M | Too few | 8 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 3 |
Household spending in the Longview-Kelso metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $50.3M | $1,145 | 120 |
| Gasoline and other fuels | $129.9M | $2,956 | 114 |
| Food away from home | $165.9M | $3,775 | 93 |
| Groceries | $260.2M | $5,922 | 94 |
| Personal care products and services | $42.6M | $969 | 96 |
| Child care and other personal services | $26.5M | $602 | 104 |
| Memberships, classes and admissions | $43.4M | $987 | 100 |
| Medical and dental services | $54.5M | $1,239 | 96 |
| Pets | $41M | $934 | 103 |
| Clothing, shoes and related services | $75.5M | $1,719 | 84 |
| Vehicle insurance | $91.9M | $2,090 | 107 |
| Home repairs, maintenance and insurance | $118.7M | $2,702 | 90 |
| Lawn care, cleaning and other household services | $55.2M | $1,257 | 89 |
| Rent and homeowner costs | $761.8M | $17,336 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Longview-Kelso metro area
- Population, 2025 estimate
- 114,885+3.5% since 2020
- Households
- 43,943
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,141 sq. mi.
- People per square mile
- 98
- Median household income
- $76,531+40.4% vs. 2015–2019, before inflation
- Average household income
- $95,669
- Median home value
- $397,500
- Jobs located here
- 40,531
- Daytime population
- 95,784Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Longview-Kelso metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Longview-Kelso metro area 1
- Cowlitz County, WA112,360 people
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Questions
How fast is the Longview-Kelso, WA metro area growing?
Population estimates put the Longview-Kelso metro area at 114,885 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 43,943 households. Against the 2015–2019 survey, median household income rose 40.4%, before inflation.
How much do households in the Longview-Kelso, WA metro area spend?
Households in the Longview-Kelso metro area spend about $761.8M a year on rent and homeowner costs, $260.2M on groceries and $165.9M on food away from home. Relative to the U.S., household spending in the Longview-Kelso metro area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Which business types have the highest market scores in the Longview-Kelso, WA metro area?
Of the business types scored in the Longview-Kelso metro area, gyms and studios (83), property management companies (82) and martial arts and dance studios (81) have the highest Groundwork market scores. For gyms and studios, that ranks #5 of 387 scored metro areas.
How does the Longview-Kelso, WA metro area compare with the U.S.?
Median household income in the Longview-Kelso metro area is $76,531, 5% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $397,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (47% above the U.S. rate) and lowest for barbershops (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Longview-Kelso metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Longview-Kelso metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Longview-Kelso metro area?
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The button opens the report at the center of the Longview-Kelso metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.