Metro area profile · Washington
Kennewick-Richland, WA metro area market data
Population, household spending and competition for 56 business types in the Kennewick-Richland metro area, each scored against other metro areas.
- Population, 2025
- 324,334
- +6.5% since 2020
- Households
- 107,936
- Median household income
- $89,010
- +32.2% vs. 2015–2019, before inflation
- Median home value
- $397,900
- Jobs located here
- 130,459
- Highest market score
- 87
- Veterinarians, #5 of 384 scored metro areas
A site report maps the competitors on map listings around any address in the Kennewick-Richland metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Kennewick-Richland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 324,334 people live in the Kennewick-Richland metro area, in 107,936 households. Population estimates show the Kennewick-Richland metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Kennewick-Richland metro area is $89,010 a year, 10% above the U.S. median of $80,734. That rose 32.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Kennewick-Richland metro area spend the most on child care and other personal services (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (92).
The highest Groundwork market scores in the Kennewick-Richland metro area are for veterinarians (87), pizza places (80) and pet businesses (77). The Kennewick-Richland metro area ranks #5 of 384 scored metro areas for veterinarians.
The Kennewick-Richland metro area takes in 2 counties: Benton County and Franklin County. For its number of households, the Kennewick-Richland metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
All 56 business types in the Kennewick-Richland metro area
Highest Groundwork market score first. Each score compares the Kennewick-Richland metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Veterinarians | 87 | #5 of 384 | 30 | 2.8 | $3.7M | 137 | 21 |
| Pizza | 80 | #13 of 387 | 68 | 6.3 | $6.6M | 130 | 203 |
| Pet businesses | 77 | #22 of 387 | 113 | 10.5 | $992K | 113 | 55 |
| Auto repair shops | 77 | #23 of 387 | 229 | 21.2 | $564K | 127 | 115 |
| Fast food and sandwich shops | 75 | #48 of 387 | 137 | 12.7 | $3.3M | 108 | 203 |
| Pet stores | 74 | #26 of 382 | 19 | 1.8 | $5.9M | 130 | 9 |
| Hair salons | 73 | #19 of 387 | 230 | 21.3 | $497K | 116 | 59 |
| Property management | 73 | #21 of 374 | 20 | 1.9 | Index only | 181 | 61 |
| HVAC and plumbing | 73 | #28 of 387 | 54 | 5.0 | $5.9M | 124 | 90 |
| Gyms, studios and classes | 72 | #26 of 387 | 150 | 13.9 | $859K | 130 | 71 |
| Yoga, Pilates and fitness studios | 72 | #26 of 347 | 16 | 1.5 | $8.1M | 198 | 41 |
| Auto repair and car care | 72 | #42 of 387 | 386 | 35.8 | $334K | 124 | 182 |
| Funeral homes | 72 | #65 of 377 | 13 | 1.2 | $1.1M | 159 | 7 |
| Martial arts and dance studios | 70 | #41 of 387 | 53 | 4.9 | $2.4M | 121 | 30 |
| Gyms | 69 | #41 of 387 | 81 | 7.5 | $1.6M | 122 | 41 |
| Sit-down restaurants | 69 | #58 of 387 | 590 | 54.7 | $763K | 115 | 192 |
| Gas stations | 69 | #72 of 387 | 123 | 11.4 | $2.6M | 111 | 91 |
| Oil change and quick lube | 68 | #56 of 290 | 10 | 0.9 | $12.9M | 94 | 8 |
| Laundromats | 66 | #83 of 364 | 13 | 1.2 | $15.7M | 125 | 6 |
| Barbershops | 65 | #82 of 387 | 63 | 5.8 | $1.8M | 96 | 5 |
| Collision repair and body shops | 65 | #94 of 381 | 35 | 3.2 | $3.7M | 120 | 32 |
| Home inspectors | 64 | #50 of 243 | 10 | 0.9 | Index only | 77 | 5 |
| Dry cleaners | 64 | #54 of 272 | 7 | 0.6 | $29.1M | 186 | 13 |
| Spas and skin care | 64 | #68 of 387 | 117 | 10.8 | $978K | 112 | 23 |
| Pest control | 64 | #81 of 345 | 19 | 1.8 | $7.8M | 76 | 4 |
| Home repair trades | 64 | #82 of 387 | 122 | 11.3 | $2.6M | 108 | 213 |
| Insurance agencies | 64 | #111 of 387 | 163 | 15.1 | $1.4M | 112 | 90 |
| Convenience stores | 63 | #108 of 387 | 84 | 7.8 | $8M | 102 | 29 |
| Doctors, dentists and clinics | 62 | #101 of 387 | 799 | 74.0 | $182K | 120 | 426 |
| Clothing, shoes and laundry | 62 | #119 of 387 | 205 | 19.0 | $995K | 113 | 90 |
| Child care and preschools | 61 | #108 of 387 | 70 | 6.5 | $1.1M | 112 | 120 |
| Physical therapy | 61 | #112 of 386 | 59 | 5.5 | $2.5M | 103 | 42 |
| Salons, barbers and spas | 60 | #89 of 387 | 486 | 45.0 | $235K | 111 | 143 |
| Primary care and pediatrics | 60 | #127 of 387 | 75 | 6.9 | $1.9M | 109 | 173 |
| Landscaping and lawn care | 60 | #130 of 385 | 46 | 4.3 | $3.2M | 110 | 128 |
| Mortgage brokers and lenders | 59 | #112 of 373 | 51 | 4.7 | Index only | 101 | 18 |
| Pet grooming and boarding | 59 | #130 of 386 | 50 | 4.6 | $2.2M | 88 | 25 |
| Clothing and shoe stores | 59 | #141 of 387 | 158 | 14.6 | $1.3M | 102 | 71 |
| Real estate | 58 | #111 of 387 | 403 | 37.3 | Index only | 115 | 307 |
| Tire shops | 56 | #162 of 386 | 51 | 4.7 | $2.5M | 101 | 28 |
| Grocery and convenience stores | 56 | #163 of 387 | 209 | 19.4 | $3.2M | 95 | 78 |
| Real estate agents and brokers | 55 | #135 of 387 | 322 | 29.8 | Index only | 115 | 190 |
| Optometrists and eye care | 54 | #159 of 386 | 45 | 4.2 | $3.2M | 103 | 23 |
| Electricians | 54 | #167 of 383 | 30 | 2.8 | $10.6M | 89 | 78 |
| Car washes and detailing | 54 | #171 of 387 | 55 | 5.1 | $2.3M | 93 | 30 |
| Roofing and gutters | 53 | #167 of 381 | 38 | 3.5 | $8.4M | 99 | 45 |
| Restaurants and cafes | 53 | #174 of 387 | 1,234 | 114.3 | $365K | 98 | 525 |
| Grocery stores | 53 | #186 of 387 | 72 | 6.7 | $9.4M | 101 | 49 |
| Nail salons | 51 | #185 of 387 | 64 | 5.9 | $1.8M | 107 | 54 |
| Lawn, cleaning and pest control | 50 | #183 of 387 | 99 | 9.2 | $1.5M | 89 | 242 |
| Bakeries and dessert shops | 50 | #196 of 387 | 103 | 9.5 | $4.4M | 105 | 137 |
| Chiropractors | 46 | #216 of 386 | 69 | 6.4 | $2.1M | 88 | 46 |
| Dentists and orthodontists | 46 | #219 of 387 | 153 | 14.2 | $952K | 97 | 124 |
| Coffee shops and cafes | 36 | #310 of 387 | 177 | 16.4 | $2.5M | 69 | 126 |
| House cleaning | 35 | #304 of 375 | 34 | 3.2 | $4.4M | 68 | 110 |
| Urgent care and walk-in clinics | 33 | #164 of 197 | 14 | 1.3 | $10.4M | 42 | 18 |
Household spending in the Kennewick-Richland metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $129M | $1,196 | 125 |
| Gasoline and other fuels | $324.7M | $3,009 | 116 |
| Food away from home | $449.9M | $4,169 | 102 |
| Groceries | $675.2M | $6,255 | 99 |
| Personal care products and services | $114.4M | $1,060 | 105 |
| Child care and other personal services | $78.9M | $731 | 126 |
| Memberships, classes and admissions | $128.9M | $1,194 | 121 |
| Medical and dental services | $145.7M | $1,349 | 105 |
| Pets | $112.1M | $1,039 | 114 |
| Clothing, shoes and related services | $204M | $1,890 | 92 |
| Vehicle insurance | $228.8M | $2,120 | 108 |
| Home repairs, maintenance and insurance | $319.3M | $2,958 | 98 |
| Lawn care, cleaning and other household services | $147.9M | $1,371 | 97 |
| Rent and homeowner costs | $2B | $18,642 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Kennewick-Richland metro area
- Population, 2025 estimate
- 324,334+6.5% since 2020
- Households
- 107,936
- Median age
- 35.4
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 2,942 sq. mi.
- People per square mile
- 106
- Median household income
- $89,010+32.2% vs. 2015–2019, before inflation
- Average household income
- $112,562
- Median home value
- $397,900
- Jobs located here
- 130,459
- Daytime population
- 304,924Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kennewick-Richland metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Kennewick-Richland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Kennewick-Richland metro area 2
- Benton County, WA212,905 people
- Franklin County, WA98,902 people
Other markets based in Washington 12
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- Spokane-Spokane Valley, WA metro area597,123 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Kennewick-Richland, WA metro area growing?
Population estimates put the Kennewick-Richland metro area at 324,334 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 107,936 households. Against the 2015–2019 survey, median household income rose 32.2%, before inflation.
How much do households in the Kennewick-Richland, WA metro area spend?
Households in the Kennewick-Richland metro area spend about $2B a year on rent and homeowner costs, $675.2M on groceries and $449.9M on food away from home. Relative to the U.S., household spending in the Kennewick-Richland metro area runs highest on child care and other personal services (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (92).
Which business types have the highest market scores in the Kennewick-Richland, WA metro area?
Of the business types scored in the Kennewick-Richland metro area, veterinarians (87), pizza places (80) and pet businesses (77) have the highest Groundwork market scores. For veterinarians, that ranks #5 of 384 scored metro areas.
How does the Kennewick-Richland, WA metro area compare with the U.S.?
Median household income in the Kennewick-Richland metro area is $89,010, 10% above the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $397,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Kennewick-Richland metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kennewick-Richland metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Kennewick-Richland metro area?
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The button opens the report at the center of the Kennewick-Richland metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.