Pets · Small-town market · Washington
Pet businesses in the Moses Lake, WA area
Competitor counts, household spending and official business counts for pet businesses in the Moses Lake, WA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #14 of 527 scored small-town markets
#2 of 9 scored small-town markets based in Washington
- Listings
- 35
- 5 chain locations (14%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $31.8M
- On pets · $900 a household
- Spending per listing
- $910K
- 4% above the U.S.
- Listings per 10k households
- 9.9
- 5% below the U.S.
- Population, 2025
- 105,727
- +6.3% since 2020
See the pet businesses around any address in the Moses Lake area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Moses Lake area has a Groundwork market score of 80 (high): #14 of 527 scored small-town markets and #2 of 9 scored small-town markets based in Washington. That puts it in the top 10% of small-town markets for pet businesses.
Map listings as of September 2026 show 35 pet businesses in the Moses Lake area. Chain locations make up 14% of them, against 17% across the U.S. That is 9.9 per 10,000 households, 5% below the U.S. rate of 10.4.
Households in the Moses Lake area spend about $31.8M a year on pets, or $900 per household, in line with the U.S. average. That is about $910K of household spending for each business on map listings, 4% above the U.S. figure of $878K.
In 2023, official counts showed 16 businesses with payroll in the Moses Lake area classed as pet care, veterinarians and pet stores. That is one for every 2,212 households, against one for every 1,852 across the U.S. Population estimates show the Moses Lake area grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Moses Lake area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moses Lake area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 10.8 | 10.4 |
| Spending per listing | $910K | $1M | $878K |
| Households per official establishment | 2,212 | 1,554 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +10.0% | +11.4% |
| Population growth, 2020–2025 | +6.3% | +3.6% | +3.1% |
| Spending per household on pets | $900 | $1,131 | $909 |
| Median household income | $73,267 | $98,141 | $80,734 |
| Groundwork market score | 80 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 129
- Annual payroll, 2023
- $5M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 355 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Moses Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moses Lake area
- Population, 2025 estimate
- 105,727+6.3% since 2020
- Households
- 35,398
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 2,680 sq. mi.
- People per square mile
- 38
- Median household income
- $73,267+31.9% vs. 2015–2019, before inflation
- Average household income
- $92,003
- Median home value
- $299,500
- Jobs located here
- 39,791
- Daytime population
- 100,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moses Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for pet businesses, numbered among those based in Washington, with the Moses Lake area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shelton, WA | 88 | 24 | 9.2 | $1.1M | +7.8% | #3 of 527 |
| 2Moses Lake, WA | 80 | 35 | 9.9 | $910K | +6.3% | #14 of 527 |
| 3Port Townsend, WA | 79 | 16 | 9.8 | $977K | +2.7% | #16 of 527 |
| 4Centralia, WA | 75 | 44 | 13.4 | $688K | +6.7% | #31 of 527 |
| 5Aberdeen, WA | 63 | 40 | 13.1 | $648K | +3.0% | #116 of 527 |
| 6Oak Harbor, WA | 55 | 46 | 12.8 | $815K | −1.5% | #206 of 527 |
| 7Pullman, WA | 55 | 23 | 12.3 | $698K | +1.5% | #212 of 527 |
| 8Port Angeles, WA | 47 | 53 | 15.1 | $600K | +1.1% | #317 of 527 |
| 9Ellensburg, WA | 45 | 37 | 18.5 | $521K | +4.2% | #339 of 527 |
Other business types in the Moses Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses80
- Veterinarians92
- Pet grooming and boarding70
- Pet stores92
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Moses Lake, WA area?
There are 35 pet businesses on map listings in the Moses Lake area as of September 2026. 5 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 16 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 30 one-person businesses without payroll.
How much do households in the Moses Lake, WA area spend on pets?
About $31.8M a year, or $900 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 35 pet businesses on map listings, it comes to $910K per business. It is estimated from the incomes of the 35,398 households in the Moses Lake area and national spending patterns by income.
How does the Moses Lake, WA area compare with the U.S. for pet businesses?
The Moses Lake area has 9.9 pet businesses per 10,000 households, 5% below the U.S. rate of 10.4. Spending per business is $910K, 4% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Moses Lake area would have about 36, against 35 on map listings. There is one business with payroll in the industry for every 2,212 households, against one for every 1,852 across the U.S.
How fast is the Moses Lake, WA area growing?
Population estimates put the Moses Lake area at 105,727 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 35,398 households. The median household income in the Moses Lake area is $73,267 a year, 9% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moses Lake area scores 80 for pet businesses (high), #14 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moses Lake area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Moses Lake area
Screening a site or an acquisition in the Moses Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.