Metro area profile · Washington
Yakima, WA metro area market data
How the Yakima metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 259,185
- +1.0% since 2020
- Households
- 87,708
- Median household income
- $70,656
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $310,100
- Jobs located here
- 108,597
- Highest market score
- 78
- Pet grooming and boarding, #16 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Yakima metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Yakima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Yakima metro area has an estimated 259,185 people and 87,708 households. Between 2020 and 2025, the population of the Yakima metro area grew 1.0%, slower than the U.S. (+3.1%). Median household income in the Yakima metro area is $70,656, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
Relative to the U.S., household spending in the Yakima metro area runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (80).
Of the business types scored in the Yakima metro area, pet grooming and boarding businesses (78), pet businesses (73) and real estate agents and brokers (72) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #16 of 386 scored metro areas.
The Yakima metro area is made up of one county, Yakima County. Against the U.S., map listings per household run highest for electricians (76% above the U.S. rate) and lowest for real estate agents and brokers (48% below the U.S. rate).
All 56 business types in the Yakima metro area
Highest Groundwork market score first. Each score compares the Yakima metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 78 | #16 of 386 | 17 | 1.9 | $4.6M | 179 | 7 |
| Pet businesses | 73 | #37 of 387 | 59 | 6.7 | $1.3M | 149 | 37 |
| Real estate agents and brokers | 72 | #30 of 387 | 139 | 15.8 | Index only | 194 | 53 |
| Pet stores | 72 | #39 of 382 | 11 | 1.3 | $7M | 156 | 5 |
| Martial arts and dance studios | 71 | #27 of 387 | 25 | 2.9 | $3.2M | 159 | 16 |
| Gyms, studios and classes | 71 | #28 of 387 | 90 | 10.3 | $888K | 134 | 34 |
| Gyms | 70 | #37 of 387 | 52 | 5.9 | $1.5M | 118 | 18 |
| Yoga, Pilates and fitness studios | 69 | #39 of 347 | 13 | 1.5 | $6.1M | 151 | 18 |
| Real estate | 69 | #40 of 387 | 201 | 22.9 | Index only | 169 | 122 |
| Doctors, dentists and clinics | 68 | #62 of 387 | 471 | 53.7 | $222K | 146 | 234 |
| Pest control | 63 | #82 of 345 | 6 | 0.7 | $17.7M | 173 | 7 |
| Hair salons | 61 | #93 of 387 | 176 | 20.1 | $463K | 108 | 25 |
| Auto repair shops | 61 | #108 of 387 | 217 | 24.7 | $478K | 108 | 87 |
| Insurance agencies | 61 | #125 of 387 | 114 | 13.0 | $1.7M | 134 | 75 |
| House cleaning | 60 | #95 of 375 | 12 | 1.4 | $8.9M | 138 | 34 |
| Lawn, cleaning and pest control | 60 | #118 of 387 | 47 | 5.4 | $2.3M | 135 | 118 |
| Primary care and pediatrics | 60 | #122 of 387 | 48 | 5.5 | $2.2M | 123 | 85 |
| Spas and skin care | 59 | #106 of 387 | 77 | 8.8 | $1.1M | 121 | 13 |
| Veterinarians | 59 | #126 of 384 | 23 | 2.6 | $3.4M | 124 | 25 |
| Physical therapy | 59 | #127 of 386 | 37 | 4.2 | $2.8M | 118 | 26 |
| Collision repair and body shops | 59 | #139 of 381 | 29 | 3.3 | $3.6M | 116 | 23 |
| Pizza | 58 | #125 of 387 | 54 | 6.2 | $5.8M | 115 | 156 |
| Funeral homes | 57 | #135 of 377 | 15 | 1.7 | $835K | 123 | 9 |
| Auto repair and car care | 57 | #142 of 387 | 361 | 41.2 | $288K | 107 | 138 |
| Fast food and sandwich shops | 57 | #156 of 387 | 99 | 11.3 | $3.2M | 104 | 156 |
| Property management | 55 | #134 of 374 | 21 | 2.4 | Index only | 126 | 47 |
| Salons, barbers and spas | 55 | #141 of 387 | 353 | 40.2 | $231K | 109 | 67 |
| Landscaping and lawn care | 53 | #163 of 385 | 29 | 3.3 | $3.7M | 125 | 77 |
| Chiropractors | 53 | #168 of 386 | 33 | 3.8 | $3.2M | 133 | 26 |
| Mortgage brokers and lenders | 52 | #164 of 373 | 34 | 3.9 | Index only | 111 | 12 |
| Oil change and quick lube | 49 | #157 of 290 | 9 | 1.0 | $11.5M | 84 | 9 |
| Optometrists and eye care | 49 | #208 of 386 | 28 | 3.2 | $3.7M | 119 | 18 |
| Home inspectors | 48 | #138 of 243 | 7 | 0.8 | Index only | 80 | Under 3 |
| Nail salons | 48 | #203 of 387 | 35 | 4.0 | $2.3M | 139 | 26 |
| Gas stations | 48 | #210 of 387 | 137 | 15.6 | $2M | 83 | 80 |
| Dentists and orthodontists | 47 | #207 of 387 | 101 | 11.5 | $1M | 105 | 73 |
| Clothing and shoe stores | 47 | #220 of 387 | 109 | 12.4 | $1.3M | 104 | 44 |
| Clothing, shoes and laundry | 46 | #230 of 387 | 153 | 17.4 | $944K | 107 | 60 |
| Car washes and detailing | 46 | #232 of 387 | 46 | 5.2 | $2.3M | 90 | 19 |
| HVAC and plumbing | 45 | #234 of 387 | 49 | 5.6 | $4.7M | 98 | 70 |
| Child care and preschools | 44 | #237 of 387 | 47 | 5.4 | $1M | 103 | 113 |
| Roofing and gutters | 43 | #247 of 381 | 20 | 2.3 | $11.4M | 135 | 32 |
| Sit-down restaurants | 38 | #288 of 387 | 456 | 52.0 | $692K | 104 | 170 |
| Tire shops | 35 | #293 of 386 | 56 | 6.4 | $1.9M | 74 | 23 |
| Home repair trades | 33 | #331 of 387 | 108 | 12.3 | $2.1M | 87 | 172 |
| Bakeries and dessert shops | 30 | #336 of 387 | 73 | 8.3 | $4.3M | 104 | 118 |
| Barbershops | 29 | #338 of 387 | 61 | 7.0 | $1.3M | 71 | Under 3 |
| Restaurants and cafes | 26 | #345 of 387 | 955 | 108.9 | $330K | 89 | 435 |
| Convenience stores | 25 | #346 of 387 | 88 | 10.0 | $5.7M | 73 | 36 |
| Electricians | 17 | #378 of 383 | 39 | 4.4 | $5.9M | 49 | 70 |
| Grocery and convenience stores | 15 | #378 of 387 | 255 | 29.1 | $2M | 59 | 101 |
| Grocery stores | 14 | #382 of 387 | 93 | 10.6 | $5.4M | 59 | 65 |
| Coffee shops and cafes | 14 | #384 of 387 | 167 | 19.0 | $1.9M | 51 | 104 |
| Laundromats | 11 | #359 of 364 | 19 | 2.2 | $7.6M | 61 | 12 |
| Dry cleaners | Not scored | Not scored | 4 | 0.5 | $36.1M | 230 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.1 | $104.8M | Too few | 6 |
Household spending in the Yakima metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $103.8M | $1,184 | 124 |
| Gasoline and other fuels | $270.1M | $3,080 | 119 |
| Food away from home | $315.6M | $3,599 | 88 |
| Groceries | $505.7M | $5,766 | 91 |
| Personal care products and services | $81.5M | $930 | 93 |
| Child care and other personal services | $48.3M | $551 | 95 |
| Memberships, classes and admissions | $79.9M | $912 | 93 |
| Medical and dental services | $104.8M | $1,194 | 93 |
| Pets | $77.4M | $883 | 97 |
| Clothing, shoes and related services | $144.4M | $1,647 | 80 |
| Vehicle insurance | $191.9M | $2,188 | 112 |
| Home repairs, maintenance and insurance | $228.7M | $2,608 | 86 |
| Lawn care, cleaning and other household services | $106.2M | $1,211 | 86 |
| Rent and homeowner costs | $1.5B | $16,801 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Yakima metro area
- Population, 2025 estimate
- 259,185+1.0% since 2020
- Households
- 87,708
- Median age
- 34.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.2
- Land area
- 4,295 sq. mi.
- People per square mile
- 60
- Median household income
- $70,656+36.8% vs. 2015–2019, before inflation
- Average household income
- $88,451
- Median home value
- $310,100
- Jobs located here
- 108,597
- Daytime population
- 259,646Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yakima metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Yakima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Yakima metro area 1
- Yakima County, WA257,152 people
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Questions
How fast is the Yakima, WA metro area growing?
Population estimates put the Yakima metro area at 259,185 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 87,708 households. Median household income rose 36.8% from the 2015–2019 survey, before inflation.
How much do households in the Yakima, WA metro area spend?
Households in the Yakima metro area spend about $1.5B a year on rent and homeowner costs, $505.7M on groceries and $315.6M on food away from home. Set against the U.S., households in the Yakima metro area spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (80).
Which business types have the highest market scores in the Yakima, WA metro area?
The highest Groundwork market scores in the Yakima metro area are for pet grooming and boarding businesses (78), pet businesses (73) and real estate agents and brokers (72). The Yakima metro area ranks #16 of 386 scored metro areas for pet grooming and boarding businesses.
How does the Yakima, WA metro area compare with the U.S.?
The median household income in the Yakima metro area is $70,656 a year, 12% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $310,100, against $332,700 for the U.S. For its number of households, the Yakima metro area has the most map listings, relative to the U.S., for electricians (76% above the U.S. rate) and the fewest for real estate agents and brokers (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Yakima metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yakima metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Yakima metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yakima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.