Metro area profile · Washington
Seattle-Tacoma-Bellevue, WA metro area market data
Population, household spending and competition for 56 business types in the Seattle-Tacoma-Bellevue metro area, each scored against other metro areas.
- Population, 2025
- 4,161,883
- +3.3% since 2020
- Households
- 1,608,596
- Median household income
- $115,177
- +32.6% vs. 2015–2019, before inflation
- Median home value
- $717,500
- Jobs located here
- 2,129,194
- Highest market score
- 88
- Pest control, #2 of 345 scored metro areas
A site report maps the competitors on map listings around any address in the Seattle-Tacoma-Bellevue metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Seattle-Tacoma-Bellevue metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 4,161,883 people live in the Seattle-Tacoma-Bellevue metro area, in 1,608,596 households. Population estimates put the population change in the Seattle-Tacoma-Bellevue metro area from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). The median household income in the Seattle-Tacoma-Bellevue metro area is $115,177 a year, 43% above the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Seattle-Tacoma-Bellevue metro area spend the most on child care and other personal services (an index of 172, where 100 is the U.S. average) and the least on vehicle insurance (91).
The highest Groundwork market scores in the Seattle-Tacoma-Bellevue metro area are for pest control companies (88), HVAC and plumbing companies (86) and laundromats (86). The Seattle-Tacoma-Bellevue metro area ranks #2 of 345 scored metro areas for pest control companies.
The Seattle-Tacoma-Bellevue metro area takes in 3 counties: King County, Pierce County and Snohomish County. For its number of households, the Seattle-Tacoma-Bellevue metro area has the most map listings, relative to the U.S., for coffee shops and cafes (65% above the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
All 56 business types in the Seattle-Tacoma-Bellevue metro area
Highest Groundwork market score first. Each score compares the Seattle-Tacoma-Bellevue metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pest control | 88 | #2 of 345 | 136 | 0.8 | $19M | 185 | 90 |
| HVAC and plumbing | 86 | #3 of 387 | 749 | 4.7 | $7.5M | 158 | 1,064 |
| Laundromats | 86 | #4 of 364 | 130 | 0.8 | $27.8M | 222 | 63 |
| Pizza | 84 | #5 of 387 | 981 | 6.1 | $8.1M | 159 | 2,939 |
| Fast food and sandwich shops | 84 | #10 of 387 | 1,696 | 10.5 | $4.7M | 153 | 2,939 |
| Auto repair and car care | 82 | #5 of 387 | 4,082 | 25.4 | $418K | 156 | 1,939 |
| Primary care and pediatrics | 82 | #16 of 387 | 860 | 5.3 | $2.9M | 165 | 1,814 |
| Car washes and detailing | 80 | #3 of 387 | 382 | 2.4 | $4.5M | 177 | 198 |
| Tire shops | 80 | #16 of 386 | 360 | 2.2 | $4.7M | 189 | 198 |
| Clothing and shoe stores | 80 | #18 of 387 | 1,845 | 11.5 | $2M | 154 | 982 |
| Urgent care and walk-in clinics | 79 | #7 of 197 | 78 | 0.5 | $32.3M | 132 | 83 |
| Auto repair shops | 79 | #13 of 387 | 2,478 | 15.4 | $689K | 155 | 1,422 |
| Convenience stores | 79 | #20 of 387 | 825 | 5.1 | $13.4M | 170 | 321 |
| Clothing, shoes and laundry | 78 | #23 of 387 | 2,710 | 16.8 | $1.3M | 151 | 1,248 |
| Home repair trades | 77 | #12 of 387 | 1,707 | 10.6 | $3.3M | 135 | 2,623 |
| Collision repair and body shops | 74 | #31 of 381 | 350 | 2.2 | $4.9M | 158 | 379 |
| Veterinarians | 73 | #44 of 384 | 511 | 3.2 | $3.9M | 145 | 475 |
| Funeral homes | 73 | #57 of 377 | 123 | 0.8 | $1.6M | 232 | 59 |
| Electricians | 72 | #32 of 383 | 374 | 2.3 | $15M | 125 | 1,051 |
| Grocery and convenience stores | 72 | #47 of 387 | 2,462 | 15.3 | $4.5M | 133 | 1,154 |
| Landscaping and lawn care | 72 | #56 of 385 | 632 | 3.9 | $4.1M | 139 | 1,583 |
| Gyms | 71 | #33 of 387 | 1,209 | 7.5 | $2.2M | 166 | 614 |
| Oil change and quick lube | 71 | #43 of 290 | 95 | 0.6 | $18M | 131 | 104 |
| Lawn, cleaning and pest control | 71 | #49 of 387 | 1,147 | 7.1 | $2.2M | 134 | 2,957 |
| Gas stations | 71 | #59 of 387 | 1,220 | 7.6 | $3.4M | 141 | 723 |
| Home inspectors | 70 | #28 of 243 | 98 | 0.6 | Index only | 133 | 103 |
| Pet grooming and boarding | 70 | #50 of 386 | 569 | 3.5 | $3.5M | 139 | 391 |
| Pet businesses | 69 | #55 of 387 | 1,635 | 10.2 | $1.2M | 140 | 1,062 |
| Optometrists and eye care | 69 | #57 of 386 | 644 | 4.0 | $3.9M | 125 | 295 |
| Gyms, studios and classes | 68 | #41 of 387 | 2,562 | 15.9 | $1M | 154 | 1,391 |
| Barbershops | 68 | #64 of 387 | 649 | 4.0 | $3.1M | 162 | 121 |
| Martial arts and dance studios | 67 | #50 of 387 | 807 | 5.0 | $3.2M | 160 | 777 |
| Hair salons | 66 | #50 of 387 | 3,578 | 22.2 | $555K | 129 | 1,418 |
| Bakeries and dessert shops | 66 | #64 of 387 | 1,242 | 7.7 | $6.4M | 154 | 1,761 |
| Restaurants and cafes | 66 | #85 of 387 | 18,327 | 113.9 | $433K | 117 | 8,443 |
| Doctors, dentists and clinics | 64 | #88 of 387 | 14,603 | 90.8 | $173K | 113 | 5,825 |
| Child care and preschools | 64 | #88 of 387 | 1,277 | 7.9 | $1.3M | 126 | 1,434 |
| Salons, barbers and spas | 63 | #60 of 387 | 7,361 | 45.8 | $270K | 127 | 2,803 |
| Dry cleaners | 63 | #64 of 272 | 152 | 0.9 | $23.8M | 152 | 203 |
| Sit-down restaurants | 63 | #92 of 387 | 9,916 | 61.6 | $800K | 120 | 3,876 |
| Pet stores | 61 | #113 of 382 | 375 | 2.3 | $5.4M | 118 | 196 |
| Roofing and gutters | 60 | #117 of 381 | 584 | 3.6 | $9.6M | 114 | 508 |
| Yoga, Pilates and fitness studios | 59 | #94 of 347 | 546 | 3.4 | $4.8M | 118 | 614 |
| Physical therapy | 59 | #131 of 386 | 954 | 5.9 | $2.6M | 110 | 769 |
| House cleaning | 57 | #117 of 375 | 379 | 2.4 | $6.8M | 106 | 1,284 |
| Spas and skin care | 57 | #122 of 387 | 2,013 | 12.5 | $987K | 113 | 468 |
| Nail salons | 56 | #136 of 387 | 946 | 5.9 | $2.1M | 126 | 756 |
| Insurance agencies | 56 | #154 of 387 | 2,039 | 12.7 | $1.4M | 112 | 1,360 |
| Property management | 55 | #139 of 374 | 551 | 3.4 | Index only | 112 | 1,321 |
| Grocery stores | 51 | #200 of 387 | 1,134 | 7.0 | $9.7M | 105 | 833 |
| Real estate agents and brokers | 50 | #182 of 387 | 5,896 | 36.7 | Index only | 106 | 3,449 |
| Chiropractors | 50 | #191 of 386 | 1,119 | 7.0 | $2.3M | 94 | 675 |
| Real estate | 49 | #192 of 387 | 7,662 | 47.6 | Index only | 103 | 5,833 |
| Mortgage brokers and lenders | 41 | #258 of 373 | 1,117 | 6.9 | Index only | 78 | 467 |
| Dentists and orthodontists | 41 | #262 of 387 | 2,816 | 17.5 | $896K | 91 | 2,189 |
| Coffee shops and cafes | 37 | #306 of 387 | 2,904 | 18.1 | $2.7M | 74 | 1,608 |
Household spending in the Seattle-Tacoma-Bellevue metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.7B | $1,061 | 111 |
| Gasoline and other fuels | $4.1B | $2,554 | 98 |
| Food away from home | $7.9B | $4,929 | 121 |
| Groceries | $11.1B | $6,872 | 109 |
| Personal care products and services | $2B | $1,235 | 123 |
| Child care and other personal services | $1.6B | $1,000 | 172 |
| Memberships, classes and admissions | $2.6B | $1,623 | 165 |
| Medical and dental services | $2.5B | $1,568 | 122 |
| Pets | $2B | $1,249 | 137 |
| Clothing, shoes and related services | $3.6B | $2,245 | 109 |
| Vehicle insurance | $2.9B | $1,786 | 91 |
| Home repairs, maintenance and insurance | $5.6B | $3,492 | 116 |
| Lawn care, cleaning and other household services | $2.6B | $1,603 | 113 |
| Rent and homeowner costs | $34.1B | $21,227 | 127 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Seattle-Tacoma-Bellevue metro area
- Population, 2025 estimate
- 4,161,883+3.3% since 2020
- Households
- 1,608,596
- Median age
- 38.9
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 5,870 sq. mi.
- People per square mile
- 692
- Median household income
- $115,177+32.6% vs. 2015–2019, before inflation
- Average household income
- $158,706
- Median home value
- $717,500
- Jobs located here
- 2,129,194
- Daytime population
- 4,229,343Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Seattle-Tacoma-Bellevue metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Seattle-Tacoma-Bellevue metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Seattle-Tacoma-Bellevue metro area 3
- King County, WA2,287,171 people
- Pierce County, WA930,319 people
- Snohomish County, WA844,430 people
Other markets based in Washington 12
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Seattle-Tacoma-Bellevue, WA metro area growing?
Population estimates put the Seattle-Tacoma-Bellevue metro area at 4,161,883 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 1,608,596 households. Against the 2015–2019 survey, median household income rose 32.6%, before inflation.
How much do households in the Seattle-Tacoma-Bellevue, WA metro area spend?
Households in the Seattle-Tacoma-Bellevue metro area spend about $34.1B a year on rent and homeowner costs, $11.1B on groceries and $7.9B on food away from home. Relative to the U.S., household spending in the Seattle-Tacoma-Bellevue metro area runs highest on child care and other personal services (an index of 172, where 100 is the U.S. average) and lowest on vehicle insurance (91).
Which business types have the highest market scores in the Seattle-Tacoma-Bellevue, WA metro area?
Of the business types scored in the Seattle-Tacoma-Bellevue metro area, pest control companies (88), HVAC and plumbing companies (86) and laundromats (86) have the highest Groundwork market scores. For pest control companies, that ranks #2 of 345 scored metro areas.
How does the Seattle-Tacoma-Bellevue, WA metro area compare with the U.S.?
Median household income in the Seattle-Tacoma-Bellevue metro area is $115,177, 43% above the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $717,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (65% above the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Seattle-Tacoma-Bellevue metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Seattle-Tacoma-Bellevue metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Seattle-Tacoma-Bellevue metro area?
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The button opens the report at the center of the Seattle-Tacoma-Bellevue metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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Figures are estimates for research only. Not investment or real estate advice.