Fitness and classes · Small-town market · Washington
Gyms in the Moses Lake, WA area
The gyms in the Moses Lake, WA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #26 of 506 scored small-town markets
#5 of 10 scored small-town markets based in Washington
- Listings
- 25
- 7 chain locations (28%)
- Official establishments
- 9
- All fitness and recreational sports centers
- Household spending a year
- $33.7M
- On memberships, classes and admissions · $953 a household
- Spending per listing
- $1.3M
- 4% above the U.S.
- Listings per 10k households
- 7.1
- 7% below the U.S.
- Population, 2025
- 105,727
- +6.3% since 2020
See the gyms around any address in the Moses Lake area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in the Moses Lake area is 75 (high), #26 of 506 scored small-town markets and #5 of 10 scored small-town markets based in Washington. That puts it in the top 10% of small-town markets for gyms.
As of September 2026, map listings count 25 gyms in the Moses Lake area. Of those, 7 are chain locations, or 28%, against 28% across the U.S. Per 10,000 households, that is 7.1, 7% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in the Moses Lake area comes to about $33.7M a year: $953 per household, 3% below the U.S. average. That works out to $1.3M per gym, 4% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in the Moses Lake area classed as fitness and recreational sports centers. That is one for every 3,933 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $80K has gone to businesses classed as fitness and recreational sports centers in the Moses Lake area. Population estimates show the Moses Lake area grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Moses Lake area compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moses Lake area | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.1 | 7.1 | 7.6 |
| Spending per listing | $1.3M | $2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,933 | 2,908 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +6.9% | +5.8% |
| Population growth, 2020–2025 | +6.3% | +3.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $953 | $1,386 | $983 |
| Median household income | $73,267 | $98,141 | $80,734 |
| Groundwork market score | 75 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9All fitness and recreational sports centers
- Employees, 2023
- 58
- Annual payroll, 2023
- $874K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 257 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $80K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Moses Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Moses Lake area
- Population, 2025 estimate
- 105,727+6.3% since 2020
- Households
- 35,398
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 2,680 sq. mi.
- People per square mile
- 38
- Median household income
- $73,267+31.9% vs. 2015–2019, before inflation
- Average household income
- $92,003
- Median home value
- $299,500
- Jobs located here
- 39,791
- Daytime population
- 100,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moses Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Washington
Every Washington market ranked →The highest-scoring small-town markets in Washington for gyms, numbered among those based in Washington, with the Moses Lake area marked.
Top small-town markets in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Centralia, WA | 96 | 10 | 3.0 | $3.2M | +6.7% | #1 of 506 |
| 2Shelton, WA | 90 | 7 | 2.7 | $4.1M | +7.8% | #4 of 506 |
| 3Aberdeen, WA | 89 | 14 | 4.6 | $1.9M | +3.0% | #6 of 506 |
| 4Port Angeles, WA | 77 | 14 | 4.0 | $2.4M | +1.1% | #19 of 506 |
| 5Moses Lake, WA | 75 | 25 | 7.1 | $1.3M | +6.3% | #26 of 506 |
| 6Port Townsend, WA | 72 | 6 | 3.7 | $2.9M | +2.7% | #34 of 506 |
| 7Pullman, WA | 67 | 14 | 7.5 | $1.2M | +1.5% | #71 of 506 |
| 8Oak Harbor, WA | 65 | 22 | 6.1 | $1.9M | −1.5% | #85 of 506 |
| 9Othello, WA | 64 | 6 | 9.5 | $955K | +4.3% | #107 of 506 |
| 10Ellensburg, WA | 61 | 20 | 10.0 | $1.1M | +4.2% | #139 of 506 |
Other business types in the Moses Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Moses Lake, WA area?
The Moses Lake area has 25 gyms on map listings as of September 2026. 7 of them (28%) are chain locations. The listings count gyms and fitness centers. Official counts show 9 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Moses Lake, WA area spend on memberships, classes and admissions?
About $33.7M a year, or $953 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 25 gyms on map listings, it comes to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 35,398 households in the Moses Lake area and national spending patterns by income.
How does the Moses Lake, WA area compare with the U.S. for gyms?
The Moses Lake area has 7.1 gyms per 10,000 households, 7% below the U.S. rate of 7.6. Spending per gym is $1.3M, 4% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Moses Lake area would have about 26, against 25 on map listings. There is one business with payroll in the industry for every 3,933 households, against one for every 3,109 across the U.S.
How fast is the Moses Lake, WA area growing?
Population estimates put the Moses Lake area at 105,727 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 35,398 households. The median household income in the Moses Lake area is $73,267 a year, 9% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moses Lake area scores 75 for gyms (high), #26 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moses Lake area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Moses Lake area
Screening a site or an acquisition in the Moses Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.