Groundwork

Food and drink · Small-town market · Washington

Coffee shops and cafes in the Moses Lake, WA area

How the Moses Lake, WA area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #406 of 529 scored small-town markets
#4 of 10 scored small-town markets based in Washington

Listings
61
7 chain locations (11%)
Official establishments
43
All snack and nonalcoholic beverage bars · +38.7% since 2019
Household spending a year
$129.2M
On food away from home · $3,649 a household
Spending per listing
$2.1M
43% below the U.S.
Listings per 10k households
17.2
56% above the U.S.
Population, 2025
105,727
+6.3% since 2020

See the coffee shops and cafes around any address in the Moses Lake area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for coffee shops and cafes in the Moses Lake area is 37 (lower middle), #406 of 529 scored small-town markets and #4 of 10 scored small-town markets based in Washington. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 61 coffee shops and cafes in the Moses Lake area. 7 of them (11%) are chain locations, against 39% across the U.S. That is 17.2 per 10,000 households, 56% above the U.S. rate of 11.0.

At $3,649 per household (10% below the U.S. average), households in the Moses Lake area spend about $129.2M a year on food away from home. That works out to $2.1M per cafe, 43% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 43 businesses with payroll classed as snack and nonalcoholic beverage bars in the Moses Lake area in 2023, up 38.7% from 2019. That is one for every 823 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 3 SBA-backed loans worth $1.3M have gone to businesses classed as snack and nonalcoholic beverage bars in the Moses Lake area. Between 2020 and 2025, the population of the Moses Lake area grew 6.3%, faster than the U.S. (+3.1%).

How the Moses Lake area compares

The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Moses Lake, WA area compared with Washington and the U.S.
MeasureMoses Lake areaWashingtonU.S.
Listings per 10k households17.217.711.0
Spending per listing$2.1M$2.5M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)8239921,518
Official establishment growth, 2019–2023+38.7%+12.3%+24.3%
Population growth, 2020–2025+6.3%+3.6%+3.1%
Spending per household on food away from home$3,649$4,501$4,070
Median household income$73,267$98,141$80,734
Groundwork market score3736

Official counts and lending

Businesses

Official establishments, 2019 to 2023
43All snack and nonalcoholic beverage bars · +38.7% over the period
Employees, 2023
271
Annual payroll, 2023
$6.4M
One-person businesses, 2023
9All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
617 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.3M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Moses Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Moses Lake area

Population, 2025 estimate
105,727+6.3% since 2020
Households
35,398
Median age
35.0
Homes lived in by their owners
66%
Vehicles per household
2.2
Land area
2,680 sq. mi.
People per square mile
38
Median household income
$73,267+31.9% vs. 2015–2019, before inflation
Average household income
$92,003
Median home value
$299,500
Jobs located here
39,791
Daytime population
100,811Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Moses Lake area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Washington

Every Washington market ranked →

The highest-scoring small-town markets in Washington for coffee shops and cafes, numbered among those based in Washington, with the Moses Lake area marked.

Top small-town markets in Washington

Small-town markets in Washington ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Shelton, WA533312.7$3.2M+7.8%#238 of 529
2Othello, WA5069.5$3.7M+4.3%#263 of 529
3Port Townsend, WA403219.6$2M+2.7%#378 of 529
4Moses Lake, WA376117.2$2.1M+6.3%#406 of 529
5Centralia, WA376921.0$1.8M+6.7%#410 of 529
6Ellensburg, WA375025.0$1.6M+4.2%#411 of 529
7Oak Harbor, WA325916.4$2.6M−1.5%#456 of 529
8Pullman, WA312714.4$2.4M+1.5%#462 of 529
9Aberdeen, WA305317.3$2M+3.0%#470 of 529
10Port Angeles, WA297220.5$1.8M+1.1%#478 of 529

Other business types in the Moses Lake area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Moses Lake, WA area?

The Moses Lake area has 61 coffee shops and cafes on map listings as of September 2026. 7 of them (11%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 43 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 38.7% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 9 one-person businesses without payroll.

How much do households in the Moses Lake, WA area spend on food away from home?

About $129.2M a year, or $3,649 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 61 coffee shops and cafes on map listings, it comes to $2.1M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 35,398 households in the Moses Lake area and national spending patterns by income.

How does the Moses Lake, WA area compare with the U.S. for coffee shops and cafes?

The Moses Lake area has 17.2 coffee shops and cafes per 10,000 households, 56% above the U.S. rate of 11.0. Spending per cafe is $2.1M, 43% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Moses Lake area would have about 35, against 61 on map listings. There is one business with payroll in the industry for every 823 households, against one for every 1,518 across the U.S. The official count rose 38.7% from 2019 to 2023, against +24.3% for the U.S.

How fast is the Moses Lake, WA area growing?

Population estimates put the Moses Lake area at 105,727 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 35,398 households. The median household income in the Moses Lake area is $73,267 a year, 9% below the U.S. median of $80,734. That rose 31.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moses Lake area scores 37 for coffee shops and cafes (lower middle), #406 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Moses Lake area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Moses Lake area

Screening a site or an acquisition in the Moses Lake area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Moses Lake area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.