Metro area profile · Washington
Wenatchee-East Wenatchee, WA metro area market data
How the Wenatchee-East Wenatchee metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 128,414
- +5.0% since 2020
- Households
- 47,443
- Median household income
- $81,938
- +37.1% vs. 2015–2019, before inflation
- Median home value
- $469,100
- Jobs located here
- 53,918
- Highest market score
- 88
- Primary care and pediatrics, #4 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Wenatchee-East Wenatchee metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Wenatchee-East Wenatchee metro area has an estimated 128,414 people and 47,443 households. Population estimates put the population change in the Wenatchee-East Wenatchee metro area from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). Median household income in the Wenatchee-East Wenatchee metro area is $81,938, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
Relative to the U.S., household spending in the Wenatchee-East Wenatchee metro area runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Of the business types scored in the Wenatchee-East Wenatchee metro area, primary care and pediatric clinics (88), pizza places (85) and fast food and sandwich shops (85) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #4 of 387 scored metro areas.
The Wenatchee-East Wenatchee metro area takes in 2 counties: Chelan County and Douglas County. Against the U.S., map listings per household run highest for coffee shops and cafes (2.1 times the U.S. rate) and lowest for primary care and pediatric clinics (68% below the U.S. rate).
All 56 business types in the Wenatchee-East Wenatchee metro area
Highest Groundwork market score first. Each score compares the Wenatchee-East Wenatchee metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 88 | #4 of 387 | 11 | 2.3 | $5.7M | 321 | 19 |
| Pizza | 85 | #3 of 387 | 27 | 5.7 | $7.1M | 141 | 76 |
| Fast food and sandwich shops | 85 | #8 of 387 | 46 | 9.7 | $4.2M | 137 | 76 |
| Funeral homes | 85 | #18 of 377 | 5 | 1.1 | $1.6M | 231 | 4 |
| Doctors, dentists and clinics | 84 | #3 of 387 | 220 | 46.4 | $286K | 187 | 123 |
| Gas stations | 77 | #26 of 387 | 46 | 9.7 | $3.1M | 129 | 34 |
| Auto repair shops | 76 | #28 of 387 | 98 | 20.7 | $573K | 129 | 50 |
| Convenience stores | 75 | #38 of 387 | 26 | 5.5 | $11.3M | 143 | 9 |
| Optometrists and eye care | 74 | #28 of 386 | 9 | 1.9 | $7M | 223 | 8 |
| Collision repair and body shops | 74 | #30 of 381 | 11 | 2.3 | $5.1M | 166 | 14 |
| Auto repair and car care | 74 | #32 of 387 | 171 | 36.0 | $328K | 122 | 72 |
| Veterinarians | 74 | #39 of 384 | 15 | 3.2 | $3.2M | 118 | 12 |
| Property management | 72 | #24 of 374 | 8 | 1.7 | Index only | 196 | 28 |
| Tire shops | 72 | #52 of 386 | 14 | 3.0 | $4M | 160 | 9 |
| Martial arts and dance studios | 71 | #26 of 387 | 16 | 3.4 | $3.4M | 169 | 16 |
| Hair salons | 71 | #27 of 387 | 89 | 18.8 | $554K | 129 | 30 |
| Child care and preschools | 71 | #52 of 387 | 21 | 4.4 | $1.6M | 158 | 34 |
| Pet businesses | 70 | #52 of 387 | 49 | 10.3 | $982K | 112 | 27 |
| Pet stores | 69 | #60 of 382 | 9 | 1.9 | $5.3M | 118 | 4 |
| Pet grooming and boarding | 66 | #73 of 386 | 17 | 3.6 | $2.8M | 111 | 11 |
| Car washes and detailing | 64 | #93 of 387 | 23 | 4.8 | $2.4M | 97 | 8 |
| Gyms, studios and classes | 63 | #79 of 387 | 72 | 15.2 | $759K | 115 | 38 |
| Physical therapy | 63 | #100 of 386 | 23 | 4.8 | $2.7M | 114 | 19 |
| Salons, barbers and spas | 62 | #68 of 387 | 199 | 41.9 | $248K | 116 | 61 |
| Gyms | 61 | #91 of 387 | 38 | 8.0 | $1.4M | 110 | 22 |
| Barbershops | 60 | #114 of 387 | 24 | 5.1 | $2.1M | 109 | 3 |
| Nail salons | 59 | #109 of 387 | 22 | 4.6 | $2.2M | 134 | 18 |
| Dentists and orthodontists | 59 | #126 of 387 | 50 | 10.5 | $1.3M | 128 | 52 |
| Electricians | 55 | #154 of 383 | 11 | 2.3 | $12.6M | 105 | 49 |
| Real estate agents and brokers | 54 | #139 of 387 | 139 | 29.3 | Index only | 115 | 82 |
| Pest control | 54 | #145 of 345 | 6 | 1.3 | $10.7M | 105 | 8 |
| Oil change and quick lube | 53 | #141 of 290 | 6 | 1.3 | $9.4M | 68 | 4 |
| Real estate | 53 | #156 of 387 | 186 | 39.2 | Index only | 108 | 135 |
| Spas and skin care | 53 | #162 of 387 | 61 | 12.9 | $808K | 92 | 10 |
| Laundromats | 53 | #165 of 364 | 7 | 1.5 | $12.6M | 101 | Under 3 |
| Home repair trades | 53 | #171 of 387 | 58 | 12.2 | $2.4M | 98 | 131 |
| Insurance agencies | 52 | #176 of 387 | 77 | 16.2 | $1.3M | 103 | 49 |
| Home inspectors | 50 | #128 of 243 | 5 | 1.1 | Index only | 66 | 3 |
| HVAC and plumbing | 50 | #196 of 387 | 30 | 6.3 | $4.6M | 97 | 58 |
| Clothing, shoes and laundry | 50 | #206 of 387 | 106 | 22.3 | $831K | 94 | 39 |
| Roofing and gutters | 49 | #202 of 381 | 17 | 3.6 | $8.2M | 96 | 24 |
| Mortgage brokers and lenders | 47 | #211 of 373 | 34 | 7.2 | Index only | 66 | 7 |
| Landscaping and lawn care | 46 | #209 of 385 | 25 | 5.3 | $2.6M | 88 | 97 |
| Clothing and shoe stores | 46 | #231 of 387 | 80 | 16.9 | $1.1M | 87 | 36 |
| Sit-down restaurants | 44 | #237 of 387 | 291 | 61.3 | $663K | 100 | 138 |
| Yoga, Pilates and fitness studios | 40 | #262 of 347 | 18 | 3.8 | $3M | 75 | 22 |
| Lawn, cleaning and pest control | 40 | #264 of 387 | 46 | 9.7 | $1.4M | 83 | 147 |
| Bakeries and dessert shops | 40 | #280 of 387 | 52 | 11.0 | $3.7M | 90 | 68 |
| Chiropractors | 38 | #292 of 386 | 34 | 7.2 | $1.8M | 77 | 25 |
| Grocery and convenience stores | 35 | #298 of 387 | 126 | 26.6 | $2.3M | 69 | 44 |
| Restaurants and cafes | 33 | #315 of 387 | 705 | 148.6 | $274K | 74 | 277 |
| House cleaning | 33 | #317 of 375 | 15 | 3.2 | $4.3M | 67 | 42 |
| Grocery stores | 30 | #327 of 387 | 49 | 10.3 | $6M | 64 | 35 |
| Coffee shops and cafes | 30 | #343 of 387 | 110 | 23.2 | $1.8M | 47 | 62 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Wenatchee-East Wenatchee metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $56.1M | $1,183 | 124 |
| Gasoline and other fuels | $141.4M | $2,981 | 115 |
| Food away from home | $192.9M | $4,065 | 100 |
| Groceries | $292.7M | $6,169 | 98 |
| Personal care products and services | $49.3M | $1,038 | 103 |
| Child care and other personal services | $33.3M | $701 | 121 |
| Memberships, classes and admissions | $54.6M | $1,151 | 117 |
| Medical and dental services | $62.8M | $1,324 | 103 |
| Pets | $48.1M | $1,014 | 112 |
| Clothing, shoes and related services | $88.1M | $1,857 | 90 |
| Vehicle insurance | $99.9M | $2,106 | 108 |
| Home repairs, maintenance and insurance | $138.6M | $2,920 | 97 |
| Lawn care, cleaning and other household services | $64.1M | $1,351 | 96 |
| Rent and homeowner costs | $870.9M | $18,358 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wenatchee-East Wenatchee metro area
- Population, 2025 estimate
- 128,414+5.0% since 2020
- Households
- 47,443
- Median age
- 40.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 4,740 sq. mi.
- People per square mile
- 26
- Median household income
- $81,938+37.1% vs. 2015–2019, before inflation
- Average household income
- $111,779
- Median home value
- $469,100
- Jobs located here
- 53,918
- Daytime population
- 117,236Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wenatchee-East Wenatchee metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wenatchee-East Wenatchee metro area 2
- Chelan County, WA80,172 people
- Douglas County, WA44,366 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Wenatchee-East Wenatchee, WA metro area growing?
Population estimates put the Wenatchee-East Wenatchee metro area at 128,414 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 47,443 households. Median household income rose 37.1% from the 2015–2019 survey, before inflation.
How much do households in the Wenatchee-East Wenatchee, WA metro area spend?
Households in the Wenatchee-East Wenatchee metro area spend about $870.9M a year on rent and homeowner costs, $292.7M on groceries and $192.9M on food away from home. Set against the U.S., households in the Wenatchee-East Wenatchee metro area spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
Which business types have the highest market scores in the Wenatchee-East Wenatchee, WA metro area?
The highest Groundwork market scores in the Wenatchee-East Wenatchee metro area are for primary care and pediatric clinics (88), pizza places (85) and fast food and sandwich shops (85). The Wenatchee-East Wenatchee metro area ranks #4 of 387 scored metro areas for primary care and pediatric clinics.
How does the Wenatchee-East Wenatchee, WA metro area compare with the U.S.?
The median household income in the Wenatchee-East Wenatchee metro area is $81,938 a year, in line with the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $469,100, against $332,700 for the U.S. For its number of households, the Wenatchee-East Wenatchee metro area has the most map listings, relative to the U.S., for coffee shops and cafes (2.1 times the U.S. rate) and the fewest for primary care and pediatric clinics (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Wenatchee-East Wenatchee metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wenatchee-East Wenatchee metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in the Wenatchee-East Wenatchee metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wenatchee-East Wenatchee metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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Figures are estimates for research only. Not investment or real estate advice.