Metro area profile · Washington
Spokane-Spokane Valley, WA metro area market data
Population, household spending and competition for 56 business types in the Spokane-Spokane Valley metro area, each scored against other metro areas.
- Population, 2025
- 608,012
- +3.5% since 2020
- Households
- 237,769
- Median household income
- $77,488
- +37.4% vs. 2015–2019, before inflation
- Median home value
- $405,300
- Jobs located here
- 253,696
- Highest market score
- 78
- Collision repair and body shops, #16 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Spokane-Spokane Valley metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Spokane-Spokane Valley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 608,012 people live in the Spokane-Spokane Valley metro area, in 237,769 households. Population estimates put the population change in the Spokane-Spokane Valley metro area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The median household income in the Spokane-Spokane Valley metro area is $77,488 a year, 4% below the U.S. median of $80,734. That rose 37.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Spokane-Spokane Valley metro area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in the Spokane-Spokane Valley metro area are for collision repair and body shops (78), funeral homes (77) and child care centers and preschools (75). The Spokane-Spokane Valley metro area ranks #16 of 381 scored metro areas for collision repair and body shops.
The Spokane-Spokane Valley metro area takes in 2 counties: Spokane County and Stevens County. For its number of households, the Spokane-Spokane Valley metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for dry cleaners (62% below the U.S. rate).
All 56 business types in the Spokane-Spokane Valley metro area
Highest Groundwork market score first. Each score compares the Spokane-Spokane Valley metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 78 | #16 of 381 | 45 | 1.9 | $5.7M | 186 | 55 |
| Funeral homes | 77 | #39 of 377 | 24 | 1.0 | $1.4M | 205 | 11 |
| Child care and preschools | 75 | #34 of 387 | 109 | 4.6 | $1.4M | 141 | 124 |
| Pet stores | 74 | #28 of 382 | 45 | 1.9 | $5.1M | 112 | 13 |
| Pizza | 73 | #44 of 387 | 152 | 6.4 | $6.1M | 119 | 386 |
| Laundromats | 72 | #49 of 364 | 18 | 0.8 | $23.4M | 187 | 9 |
| Sit-down restaurants | 71 | #41 of 387 | 971 | 40.8 | $950K | 143 | 418 |
| Auto repair shops | 70 | #52 of 387 | 458 | 19.3 | $565K | 127 | 254 |
| Hair salons | 69 | #38 of 387 | 463 | 19.5 | $510K | 118 | 120 |
| Fast food and sandwich shops | 69 | #79 of 387 | 299 | 12.6 | $3.1M | 101 | 386 |
| Barbershops | 68 | #63 of 387 | 77 | 3.2 | $3.1M | 163 | 14 |
| Gas stations | 68 | #78 of 387 | 236 | 9.9 | $2.8M | 117 | 143 |
| Clothing, shoes and laundry | 67 | #76 of 387 | 358 | 15.1 | $1.2M | 133 | 154 |
| Auto repair and car care | 66 | #78 of 387 | 802 | 33.7 | $322K | 120 | 380 |
| Convenience stores | 66 | #81 of 387 | 136 | 5.7 | $10.5M | 133 | 48 |
| Grocery and convenience stores | 66 | #84 of 387 | 341 | 14.3 | $4.2M | 123 | 142 |
| Dry cleaners | 65 | #45 of 272 | 13 | 0.5 | $32.4M | 206 | 18 |
| Martial arts and dance studios | 65 | #65 of 387 | 107 | 4.5 | $2.3M | 116 | 64 |
| Clothing and shoe stores | 65 | #89 of 387 | 266 | 11.2 | $1.6M | 124 | 127 |
| Restaurants and cafes | 65 | #92 of 387 | 2,166 | 91.1 | $426K | 115 | 1,057 |
| Salons, barbers and spas | 64 | #55 of 387 | 922 | 38.8 | $256K | 120 | 247 |
| Car washes and detailing | 64 | #87 of 387 | 90 | 3.8 | $2.9M | 114 | 43 |
| Gyms, studios and classes | 63 | #80 of 387 | 339 | 14.3 | $741K | 112 | 155 |
| Tire shops | 63 | #109 of 386 | 71 | 3.0 | $3.6M | 145 | 49 |
| HVAC and plumbing | 62 | #94 of 387 | 130 | 5.5 | $5.1M | 107 | 190 |
| Optometrists and eye care | 60 | #104 of 386 | 85 | 3.6 | $3.6M | 113 | 40 |
| Gyms | 59 | #107 of 387 | 179 | 7.5 | $1.4M | 108 | 91 |
| Pest control | 59 | #113 of 345 | 27 | 1.1 | $11.4M | 111 | 24 |
| Nail salons | 58 | #118 of 387 | 106 | 4.5 | $2.2M | 133 | 63 |
| Bakeries and dessert shops | 58 | #131 of 387 | 147 | 6.2 | $6.3M | 151 | 274 |
| Home inspectors | 56 | #83 of 243 | 15 | 0.6 | Index only | 107 | 20 |
| Spas and skin care | 56 | #141 of 387 | 263 | 11.1 | $898K | 102 | 45 |
| Doctors, dentists and clinics | 56 | #142 of 387 | 1,921 | 80.8 | $157K | 103 | 756 |
| Veterinarians | 55 | #159 of 384 | 86 | 3.6 | $2.7M | 97 | 74 |
| Yoga, Pilates and fitness studios | 54 | #128 of 347 | 53 | 2.2 | $4.7M | 117 | 91 |
| Home repair trades | 53 | #173 of 387 | 279 | 11.7 | $2.4M | 98 | 437 |
| Primary care and pediatrics | 53 | #176 of 387 | 205 | 8.6 | $1.5M | 83 | 256 |
| Grocery stores | 53 | #184 of 387 | 141 | 5.9 | $10.1M | 109 | 94 |
| Chiropractors | 52 | #175 of 386 | 117 | 4.9 | $2.6M | 108 | 78 |
| Pet businesses | 51 | #189 of 387 | 291 | 12.2 | $783K | 89 | 148 |
| Electricians | 50 | #194 of 383 | 59 | 2.5 | $11.2M | 93 | 167 |
| House cleaning | 49 | #188 of 375 | 41 | 1.7 | $7.5M | 117 | 207 |
| Lawn, cleaning and pest control | 48 | #192 of 387 | 193 | 8.1 | $1.6M | 95 | 465 |
| Landscaping and lawn care | 48 | #198 of 385 | 125 | 5.3 | $2.5M | 84 | 234 |
| Property management | 47 | #214 of 374 | 78 | 3.3 | Index only | 97 | 170 |
| Real estate agents and brokers | 46 | #222 of 387 | 763 | 32.1 | Index only | 101 | 384 |
| Urgent care and walk-in clinics | 44 | #124 of 197 | 31 | 1.3 | $9.7M | 40 | 13 |
| Real estate | 44 | #245 of 387 | 1,008 | 42.4 | Index only | 96 | 697 |
| Oil change and quick lube | 43 | #188 of 290 | 28 | 1.2 | $9.2M | 67 | 25 |
| Insurance agencies | 43 | #234 of 387 | 378 | 15.9 | $1.2M | 98 | 274 |
| Pet grooming and boarding | 43 | #258 of 386 | 119 | 5.0 | $1.9M | 75 | 61 |
| Roofing and gutters | 42 | #262 of 381 | 90 | 3.8 | $7.3M | 87 | 80 |
| Dentists and orthodontists | 38 | #287 of 387 | 323 | 13.6 | $935K | 95 | 264 |
| Physical therapy | 37 | #299 of 386 | 175 | 7.4 | $1.7M | 72 | 105 |
| Mortgage brokers and lenders | 37 | #299 of 373 | 152 | 6.4 | Index only | 71 | 59 |
| Coffee shops and cafes | 28 | #352 of 387 | 381 | 16.0 | $2.4M | 65 | 247 |
Household spending in the Spokane-Spokane Valley metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $258.6M | $1,087 | 114 |
| Gasoline and other fuels | $660.8M | $2,779 | 107 |
| Food away from home | $922.4M | $3,879 | 95 |
| Groceries | $1.4B | $5,997 | 95 |
| Personal care products and services | $236.1M | $993 | 99 |
| Child care and other personal services | $153.8M | $647 | 111 |
| Memberships, classes and admissions | $251.3M | $1,057 | 107 |
| Medical and dental services | $302.1M | $1,270 | 99 |
| Pets | $228M | $959 | 105 |
| Clothing, shoes and related services | $420.7M | $1,769 | 86 |
| Vehicle insurance | $467M | $1,964 | 100 |
| Home repairs, maintenance and insurance | $661.1M | $2,781 | 92 |
| Lawn care, cleaning and other household services | $306.7M | $1,290 | 91 |
| Rent and homeowner costs | $4.2B | $17,703 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Spokane-Spokane Valley metro area
- Population, 2025 estimate
- 608,012+3.5% since 2020
- Households
- 237,769
- Median age
- 40.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 4,241 sq. mi.
- People per square mile
- 141
- Median household income
- $77,488+37.4% vs. 2015–2019, before inflation
- Average household income
- $102,458
- Median home value
- $405,300
- Jobs located here
- 253,696
- Daytime population
- 597,141Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spokane-Spokane Valley metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Spokane-Spokane Valley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Spokane-Spokane Valley metro area 2
- Spokane County, WA549,056 people
- Stevens County, WA48,067 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
- Oak Harbor, WA area86,836 people
Questions
How fast is the Spokane-Spokane Valley, WA metro area growing?
Population estimates put the Spokane-Spokane Valley metro area at 608,012 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 237,769 households. Against the 2015–2019 survey, median household income rose 37.4%, before inflation.
How much do households in the Spokane-Spokane Valley, WA metro area spend?
Households in the Spokane-Spokane Valley metro area spend about $4.2B a year on rent and homeowner costs, $1.4B on groceries and $922.4M on food away from home. Relative to the U.S., household spending in the Spokane-Spokane Valley metro area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in the Spokane-Spokane Valley, WA metro area?
Of the business types scored in the Spokane-Spokane Valley metro area, collision repair and body shops (78), funeral homes (77) and child care centers and preschools (75) have the highest Groundwork market scores. For collision repair and body shops, that ranks #16 of 381 scored metro areas.
How does the Spokane-Spokane Valley, WA metro area compare with the U.S.?
Median household income in the Spokane-Spokane Valley metro area is $77,488, 4% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $405,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for dry cleaners (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Spokane-Spokane Valley metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spokane-Spokane Valley metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in the Spokane-Spokane Valley metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spokane-Spokane Valley metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.