Groundwork

Groceries and convenience · County · Virginia

Grocery and convenience stores in Staunton city, VA

How Staunton city, VA compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,824 of 2,402 scored counties
#79 of 115 scored counties in Virginia

Listings
31
14 chain locations (45%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$64.4M
On groceries · $5,697 a household
Spending per listing
$2.1M
39% below the U.S.
Listings per 10k households
27.4
47% above the U.S.
Population, 2025
26,801
+3.8% since 2020

See the grocery and convenience stores around any address in Staunton city

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For grocery and convenience stores, Staunton city has a Groundwork market score of 34 (lower middle): #1,824 of 2,402 scored counties and #79 of 115 scored counties in Virginia. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 31 grocery and convenience stores in Staunton city. Of those, 14 are chain locations, or 45%, against 42% across the U.S. Per 10,000 households, that is 27.4, 47% above the U.S. rate of 18.7.

Households in Staunton city spend about $64.4M a year on groceries, or $5,697 per household, 10% below the U.S. average. That works out to $2.1M per store, 39% below the U.S. figure of $3.4M.

In 2023, official counts showed 15 businesses with payroll in Staunton city classed as grocery and convenience stores. That is one for every 754 households, against one for every 1,293 across the U.S. Between 2020 and 2025, the population of Staunton city grew 3.8%, faster than the U.S. (+3.1%).

How Staunton city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Staunton city, VA compared with Virginia and the U.S.
MeasureStaunton cityVirginiaU.S.
Listings per 10k households27.419.118.7
Spending per listing$2.1M$3.4M$3.4M
Households per official establishment7541,1521,293
Official establishment growth, 2019–2023n/a+7.3%+7.2%
Population growth, 2020–2025+3.8%+2.8%+3.1%
Spending per household on groceries$5,697$6,537$6,319
Median household income$65,581$93,170$80,734
Groundwork market score3451

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 15
Employees, 2023
463
Annual payroll, 2023
$11.9M
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
3114 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as grocery and convenience stores in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Staunton city

Population, 2025 estimate
26,801+3.8% since 2020
Households
11,309
Median age
41.4
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
20 sq. mi.
People per square mile
1,303
Median household income
$65,581+24.7% vs. 2015–2019, before inflation
Average household income
$82,942
Median home value
$259,200
Jobs located here
11,910
Daytime population
25,488Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Staunton city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for grocery and convenience stores, numbered among those based in Virginia, with Staunton city marked.

Top counties in Virginia

Counties in Virginia ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA951311.5$6M+7.0%#11 of 2,402
2King George County, VA941514.8$4.7M+10.5%#20 of 2,402
3Fluvanna County, VA93109.7$6.7M+6.2%#21 of 2,402
4Orange County, VA872013.5$4.8M+10.1%#76 of 2,402
5Stafford County, VA878917.0$4.4M+8.3%#80 of 2,402
6Loudoun County, VA8521715.2$5.3M+6.4%#98 of 2,402
7Goochland County, VA841514.5$4.9M+17.4%#112 of 2,402
8James City County, VA835115.9$4.3M+6.2%#129 of 2,402
9York County, VA823513.0$5.3M+1.6%#143 of 2,402
10Louisa County, VA812717.4$3.6M+13.6%#171 of 2,402
79Staunton city, VA343127.4$2.1M+3.8%#1,824 of 2,402

Other business types in Staunton city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in Staunton city, VA?

There are 31 grocery and convenience stores on map listings in Staunton city as of September 2026. 14 of them (45%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 15 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 3 one-person businesses without payroll.

How much do households in Staunton city, VA spend on groceries?

About $64.4M a year, or $5,697 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 31 grocery and convenience stores on map listings, it comes to $2.1M per store. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.

How does Staunton city, VA compare with the U.S. for grocery and convenience stores?

Staunton city has 27.4 grocery and convenience stores per 10,000 households, 47% above the U.S. rate of 18.7. Spending per store is $2.1M, 39% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Staunton city would have about 19, against 31 on map listings. There is one business with payroll in the industry for every 754 households, against one for every 1,293 across the U.S.

How fast is Staunton city, VA growing?

Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 34 for grocery and convenience stores (lower middle), #1,824 of 2,402 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Staunton city. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in Staunton city

Screening a site or an acquisition in Staunton city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.