Groundwork

Real estate · County · Virginia

Real estate agents and brokers in Staunton city, VA

How Staunton city, VA compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,541 of 2,176 scored counties
#62 of 97 scored counties in Virginia

Listings
31
1 chain location (3%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$158.8M
On rent and homeowner costs · $14,044 a household
Housing spending per listing (U.S. = 100)
94
6% below the U.S.
Listings per 10k households
27.4
10% below the U.S.
Population, 2025
26,801
+3.8% since 2020

See the real estate agents and brokers around any address in Staunton city

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $14,044 per household (16% below the U.S. average), households in Staunton city spend about $158.8M a year on rent and homeowner costs. Housing spending per office is 6% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 31 real estate agents and brokers on map listings in Staunton city as of September 2026. One of them (3%) is a chain location, against 4% across the U.S. That comes to 27.4 for every 10,000 households, 10% below the U.S. rate of 30.6.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Staunton city was 9 in 2023. That is one for every 1,257 households, against one for every 788 across the U.S.

Between 2020 and 2025, the population of Staunton city grew 3.8%, faster than the U.S. (+3.1%). Staunton city scores 41 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #1,541 of 2,176 scored counties and #62 of 97 scored counties in Virginia.

How Staunton city compares

The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Staunton city, VA compared with Virginia and the U.S.
MeasureStaunton cityVirginiaU.S.
Listings per 10k households27.433.530.6
Housing spending per listing (U.S. = 100)9492100
Households per official establishment1,257791788
Official establishment growth, 2019–2023n/a+21.7%+20.1%
Population growth, 2020–2025+3.8%+2.8%+3.1%
Spending per household on rent and homeowner costs$14,044$16,844$16,661
Median household income$65,581$93,170$80,734
Groundwork market score4139

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 9
Employees, 2023
15
Annual payroll, 2023
$881K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
311 chain location
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Staunton city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Staunton city

Population, 2025 estimate
26,801+3.8% since 2020
Households
11,309
Median age
41.4
Homes lived in by their owners
61%
Vehicles per household
1.7
Land area
20 sq. mi.
People per square mile
1,303
Median household income
$65,581+24.7% vs. 2015–2019, before inflation
Average household income
$82,942
Median home value
$259,200
Jobs located here
11,910
Daytime population
25,488Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Staunton city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for real estate agents and brokers, numbered among those based in Virginia, with Staunton city marked.

Top counties in Virginia

Counties in Virginia ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Caroline County, VA881210.0291+11.3%#3 of 2,176
2King William County, VA8656.8423+9.5%#4 of 2,176
3Frederick County, VA79195.4578+8.8%#30 of 2,176
4Rockingham County, VA79185.5514+6.6%#32 of 2,176
5Prince George County, VA7986.2468+2.0%#33 of 2,176
6New Kent County, VA741516.2203+21.2%#112 of 2,176
7Culpeper County, VA704121.7142+9.3%#225 of 2,176
8Pulaski County, VA69117.6338−0.6%#234 of 2,176
9Fluvanna County, VA691110.6284+6.2%#238 of 2,176
10Amherst County, VA69129.5278+2.1%#240 of 2,176
62Staunton city, VA413127.494+3.8%#1,541 of 2,176

Other business types in Staunton city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Staunton city, VA?

As of September 2026, map listings count 31 real estate agents and brokers in Staunton city. One of them (3%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 9 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Staunton city, VA spend on rent and homeowner costs?

About $158.8M a year, or $14,044 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 31 real estate agents and brokers on map listings, housing spending per office is 6% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 11,309 households in Staunton city and national spending patterns by income.

How does Staunton city, VA compare with the U.S. for real estate agents and brokers?

Staunton city has 27.4 real estate agents and brokers per 10,000 households, 10% below the U.S. rate of 30.6. The index of housing spending per office is 94, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Staunton city would have about 29, against 31 on map listings. There is one business with payroll in the industry for every 1,257 households, against one for every 788 across the U.S.

How fast is Staunton city, VA growing?

Population estimates put Staunton city at 26,801 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,309 households. Median household income in Staunton city is $65,581, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Staunton city scores 41 for real estate agents and brokers (lower middle), #1,541 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Staunton city. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Staunton city

Screening a site or an acquisition in Staunton city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Staunton city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.