Metro area profile · Texas
Victoria, TX metro area market data
How the Victoria metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 99,864
- +1.6% since 2020
- Households
- 37,666
- Median household income
- $70,236
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $208,800
- Jobs located here
- 35,654
- Highest market score
- 73
- Grocery stores, #43 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Victoria metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Victoria metro area has an estimated 99,864 people and 37,666 households. Population estimates show the Victoria metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Victoria metro area is $70,236, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
Relative to the U.S., household spending in the Victoria metro area runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in the Victoria metro area, grocery stores (73), property management companies (65) and pet grooming and boarding businesses (62) have the highest Groundwork market scores. For grocery stores, that ranks #43 of 387 scored metro areas.
The Victoria metro area takes in 2 counties: Victoria County and Goliad County. Against the U.S., map listings per household run highest for convenience stores (twice the U.S. rate) and lowest for grocery stores (46% below the U.S. rate).
All 56 business types in the Victoria metro area
Highest Groundwork market score first. Each score compares the Victoria metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 73 | #43 of 387 | 14 | 3.7 | $15.7M | 169 | 8 |
| Property management | 65 | #61 of 374 | 7 | 1.9 | Index only | 140 | 10 |
| Pet grooming and boarding | 62 | #100 of 386 | 10 | 2.7 | $3.2M | 124 | Under 3 |
| Lawn, cleaning and pest control | 62 | #112 of 387 | 29 | 7.7 | $1.8M | 108 | 57 |
| Landscaping and lawn care | 62 | #123 of 385 | 17 | 4.5 | $3.1M | 106 | 32 |
| Real estate agents and brokers | 57 | #121 of 387 | 90 | 23.9 | Index only | 111 | 12 |
| Real estate | 57 | #122 of 387 | 114 | 30.3 | Index only | 110 | 29 |
| Pet businesses | 55 | #160 of 387 | 42 | 11.2 | $752K | 86 | 11 |
| Pizza | 53 | #162 of 387 | 19 | 5.0 | $7M | 139 | 83 |
| Coffee shops and cafes | 50 | #195 of 387 | 35 | 9.3 | $3.8M | 103 | 16 |
| Insurance agencies | 45 | #218 of 387 | 73 | 19.4 | $1.3M | 101 | 46 |
| Chiropractors | 44 | #225 of 386 | 15 | 4.0 | $2.7M | 111 | 11 |
| Mortgage brokers and lenders | 43 | #237 of 373 | 13 | 3.5 | Index only | 107 | Under 3 |
| Dentists and orthodontists | 43 | #246 of 387 | 40 | 10.6 | $997K | 101 | 29 |
| Roofing and gutters | 43 | #252 of 381 | 15 | 4.0 | $6.8M | 80 | 7 |
| Electricians | 42 | #257 of 383 | 11 | 2.9 | $9.3M | 77 | 21 |
| Collision repair and body shops | 41 | #259 of 381 | 12 | 3.2 | $2.8M | 90 | 8 |
| Grocery and convenience stores | 40 | #267 of 387 | 90 | 23.9 | $2.4M | 72 | 16 |
| Physical therapy | 39 | #275 of 386 | 21 | 5.6 | $1.9M | 79 | 11 |
| Gyms | 38 | #302 of 387 | 26 | 6.9 | $948K | 73 | 9 |
| Funeral homes | 36 | #273 of 377 | 10 | 2.7 | $558K | 82 | 7 |
| Gas stations | 36 | #289 of 387 | 63 | 16.7 | $1.7M | 72 | 39 |
| Spas and skin care | 36 | #322 of 387 | 41 | 10.9 | $780K | 89 | 7 |
| Bakeries and dessert shops | 35 | #312 of 387 | 44 | 11.7 | $3M | 73 | 19 |
| Home repair trades | 35 | #319 of 387 | 56 | 14.9 | $1.8M | 75 | 64 |
| Hair salons | 35 | #344 of 387 | 111 | 29.5 | $288K | 67 | 11 |
| Veterinarians | 33 | #308 of 384 | 16 | 4.2 | $2M | 73 | 11 |
| Child care and preschools | 33 | #312 of 387 | 22 | 5.8 | $696K | 69 | 21 |
| Auto repair shops | 33 | #321 of 387 | 101 | 26.8 | $330K | 74 | 35 |
| Sit-down restaurants | 33 | #322 of 387 | 214 | 56.8 | $626K | 94 | 70 |
| Salons, barbers and spas | 32 | #358 of 387 | 224 | 59.5 | $143K | 67 | 29 |
| Convenience stores | 30 | #322 of 387 | 61 | 16.2 | $3.6M | 46 | 8 |
| Gyms, studios and classes | 30 | #360 of 387 | 54 | 14.3 | $457K | 69 | 17 |
| Restaurants and cafes | 29 | #337 of 387 | 412 | 109.4 | $325K | 88 | 173 |
| HVAC and plumbing | 29 | #353 of 387 | 30 | 8.0 | $3.4M | 72 | 36 |
| Pet stores | 28 | #338 of 382 | 11 | 2.9 | $2.9M | 63 | Under 3 |
| Pest control | 26 | #324 of 345 | 9 | 2.4 | $5.9M | 57 | 10 |
| Laundromats | 26 | #327 of 364 | 7 | 1.9 | $9.6M | 76 | Under 3 |
| Martial arts and dance studios | 26 | #378 of 387 | 24 | 6.4 | $1M | 51 | 8 |
| Dry cleaners | 25 | #253 of 272 | 6 | 1.6 | $11.2M | 71 | 4 |
| Auto repair and car care | 25 | #350 of 387 | 178 | 47.3 | $187K | 70 | 57 |
| Fast food and sandwich shops | 23 | #349 of 387 | 69 | 18.3 | $1.9M | 64 | 83 |
| Car washes and detailing | 23 | #364 of 387 | 19 | 5.0 | $1.8M | 70 | 8 |
| Clothing, shoes and laundry | 21 | #354 of 387 | 120 | 31.9 | $558K | 63 | 43 |
| Clothing and shoe stores | 20 | #359 of 387 | 90 | 23.9 | $744K | 59 | 39 |
| Nail salons | 20 | #378 of 387 | 38 | 10.1 | $841K | 50 | 9 |
| Optometrists and eye care | 19 | #373 of 386 | 16 | 4.2 | $2.5M | 80 | 12 |
| Doctors, dentists and clinics | 19 | #374 of 387 | 358 | 95.0 | $111K | 73 | 158 |
| Barbershops | 19 | #376 of 387 | 29 | 7.7 | $1.1M | 58 | Under 3 |
| Oil change and quick lube | 17 | #281 of 290 | 9 | 2.4 | $3.7M | 27 | Under 3 |
| Tire shops | 17 | #369 of 386 | 24 | 6.4 | $1.4M | 56 | 11 |
| Primary care and pediatrics | 15 | #377 of 387 | 51 | 13.5 | $782K | 44 | 89 |
| Home inspectors | Not scored | Not scored | 4 | 1.1 | Index only | 52 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $6.2M | 152 | 9 |
| House cleaning | Not scored | Not scored | 3 | 0.8 | $17.6M | 274 | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $19.9M | Too few | 6 |
Household spending in the Victoria metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $33.4M | $886 | 92 |
| Gasoline and other fuels | $108.2M | $2,873 | 111 |
| Food away from home | $133.9M | $3,556 | 87 |
| Groceries | $219.6M | $5,829 | 92 |
| Personal care products and services | $32M | $849 | 84 |
| Child care and other personal services | $15.3M | $406 | 70 |
| Memberships, classes and admissions | $24.7M | $654 | 67 |
| Medical and dental services | $39.9M | $1,059 | 82 |
| Pets | $31.6M | $838 | 92 |
| Clothing, shoes and related services | $66.9M | $1,777 | 86 |
| Vehicle insurance | $92.6M | $2,459 | 126 |
| Home repairs, maintenance and insurance | $102.1M | $2,711 | 90 |
| Lawn care, cleaning and other household services | $52.7M | $1,398 | 99 |
| Rent and homeowner costs | $545.2M | $14,474 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Victoria metro area
- Population, 2025 estimate
- 99,864+1.6% since 2020
- Households
- 37,666
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,734 sq. mi.
- People per square mile
- 57
- Median household income
- $70,236+22.9% vs. 2015–2019, before inflation
- Average household income
- $88,592
- Median home value
- $208,800
- Jobs located here
- 35,654
- Daytime population
- 91,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Victoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Victoria metro area 2
- Victoria County, TX91,413 people
- Goliad County, TX7,141 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Victoria, TX metro area growing?
Population estimates put the Victoria metro area at 99,864 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 37,666 households. Median household income rose 22.9% from the 2015–2019 survey, before inflation.
How much do households in the Victoria, TX metro area spend?
Households in the Victoria metro area spend about $545.2M a year on rent and homeowner costs, $219.6M on groceries and $133.9M on food away from home. Set against the U.S., households in the Victoria metro area spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in the Victoria, TX metro area?
The highest Groundwork market scores in the Victoria metro area are for grocery stores (73), property management companies (65) and pet grooming and boarding businesses (62). The Victoria metro area ranks #43 of 387 scored metro areas for grocery stores.
How does the Victoria, TX metro area compare with the U.S.?
The median household income in the Victoria metro area is $70,236 a year, 13% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,800, against $332,700 for the U.S. For its number of households, the Victoria metro area has the most map listings, relative to the U.S., for convenience stores (twice the U.S. rate) and the fewest for grocery stores (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Victoria metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Victoria metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Victoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.