Food and drink · Metro area · Texas
Coffee shops and cafes in the Victoria, TX metro area
How the Victoria, TX metro area compares with other metro areas and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #195 of 387 scored metro areas
#9 of 26 scored metro areas based in Texas
- Listings
- 35
- 10 chain locations (29%)
- Official establishments
- 16
- All snack and nonalcoholic beverage bars
- Household spending a year
- $133.9M
- On food away from home · $3,556 a household
- Spending per listing
- $3.8M
- 3% above the U.S.
- Listings per 10k households
- 9.3
- 15% below the U.S.
- Population, 2025
- 99,864
- +1.6% since 2020
See the coffee shops and cafes around any address in the Victoria metro area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Victoria metro area comes to about $133.9M a year: $3,556 per household, 13% below the U.S. average. That is about $3.8M of household spending for each cafe on map listings, 3% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
The Victoria metro area has 35 coffee shops and cafes on map listings as of September 2026. Chain locations make up 29% of them, against 39% across the U.S. That is 9.3 per 10,000 households, 15% below the U.S. rate of 11.0.
In 2023, official counts showed 16 businesses with payroll in the Victoria metro area classed as snack and nonalcoholic beverage bars. That is one for every 2,354 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 4 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $2.4M have gone to businesses classed as snack and nonalcoholic beverage bars in the Victoria metro area.
Population estimates show the Victoria metro area grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in the Victoria metro area is 50 (upper middle), #195 of 387 scored metro areas and #9 of 26 scored metro areas based in Texas.
How the Victoria metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Victoria metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.3 | 10.4 | 11.0 |
| Spending per listing | $3.8M | $3.8M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,354 | 1,458 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +38.2% | +24.3% |
| Population growth, 2020–2025 | +1.6% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,556 | $3,970 | $4,070 |
| Median household income | $70,236 | $78,476 | $80,734 |
| Groundwork market score | 50 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16All snack and nonalcoholic beverage bars
- Employees, 2023
- 96
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 4All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 3510 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.4M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Victoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Victoria metro area
- Population, 2025 estimate
- 99,864+1.6% since 2020
- Households
- 37,666
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,734 sq. mi.
- People per square mile
- 57
- Median household income
- $70,236+22.9% vs. 2015–2019, before inflation
- Average household income
- $88,592
- Median home value
- $208,800
- Jobs located here
- 35,654
- Daytime population
- 91,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Victoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for coffee shops and cafes, numbered among those based in Texas, with the Victoria metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Odessa, TX | 66 | 52 | 8.1 | $4.6M | +5.0% | #70 of 387 |
| 2Houston-Pasadena-The Woodlands, TX | 62 | 2,633 | 9.9 | $4.2M | +10.3% | #97 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 62 | 2,993 | 10.4 | $4.1M | +10.6% | #98 of 387 |
| 4Austin-Round Rock-San Marcos, TX | 61 | 1,195 | 12.1 | $3.8M | +14.0% | #105 of 387 |
| 5Midland, TX | 57 | 75 | 10.8 | $4M | +9.8% | #137 of 387 |
| 6Wichita Falls, TX | 54 | 38 | 6.7 | $5.2M | +0.7% | #158 of 387 |
| 7Killeen-Temple, TX | 53 | 156 | 8.8 | $4M | +7.2% | #171 of 387 |
| 8San Antonio-New Braunfels, TX | 53 | 1,040 | 10.7 | $3.6M | +9.5% | #175 of 387 |
| 9Victoria, TX | 50 | 35 | 9.3 | $3.8M | +1.6% | #195 of 387 |
| 10Texarkana, TX-AR | 49 | 43 | 7.6 | $4.2M | −0.4% | #204 of 387 |
Other business types in the Victoria metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes29
- Sit-down restaurants33
- Fast food and sandwich shops23
- Pizza53
- Coffee shops and cafes50
- Bakeries and dessert shops35
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Victoria, TX metro area?
Map listings as of September 2026 show 35 coffee shops and cafes in the Victoria metro area. 10 of them (29%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 16 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 4 one-person businesses without payroll.
How much do households in the Victoria, TX metro area spend on food away from home?
About $133.9M a year, or $3,556 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 35 coffee shops and cafes on map listings, it comes to $3.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 37,666 households in the Victoria metro area and national spending patterns by income.
How does the Victoria, TX metro area compare with the U.S. for coffee shops and cafes?
The Victoria metro area has 9.3 coffee shops and cafes per 10,000 households, 15% below the U.S. rate of 11.0. Spending per cafe is $3.8M, 3% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Victoria metro area would have about 36, against 35 on map listings. There is one business with payroll in the industry for every 2,354 households, against one for every 1,518 across the U.S.
How fast is the Victoria, TX metro area growing?
Population estimates put the Victoria metro area at 99,864 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 37,666 households. Median household income in the Victoria metro area is $70,236, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Victoria metro area scores 50 for coffee shops and cafes (upper middle), #195 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Victoria metro area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Victoria metro area
Screening a site or an acquisition in the Victoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.