County profile · Texas
Victoria County, TX market data
Population, household spending and competition for 56 business types in Victoria County, each scored against other counties.
- Population, 2025
- 92,656
- +1.5% since 2020
- Households
- 34,855
- Median household income
- $70,896
- +24.7% vs. 2015–2019, before inflation
- Median home value
- $209,900
- Jobs located here
- 34,440
- Highest market score
- 77
- Grocery stores, #240 of 2,070 scored counties
A site report maps the competitors on map listings around any address in Victoria County by name and distance, and the households and spending within reach. Or open the report at the center of Victoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 92,656 people live in Victoria County, in 34,855 households. Population estimates show Victoria County grew 1.5% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Victoria County is $70,896 a year, 12% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Victoria County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Victoria County are for grocery stores (77), pet grooming and boarding businesses (65) and pet businesses (65). Victoria County ranks #240 of 2,070 scored counties for grocery stores.
Victoria County is part of the Victoria metro area. For its number of households, Victoria County has the most map listings, relative to the U.S., for convenience stores (98% above the U.S. rate) and the fewest for grocery stores (46% below the U.S. rate).
All 56 business types in Victoria County
Highest Groundwork market score first. Each score compares Victoria County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 77 | #240 of 2,070 | 13 | 3.7 | $15.6M | 168 | 7 |
| Pet grooming and boarding | 65 | #345 of 1,461 | 10 | 2.9 | $2.9M | 115 | Under 3 |
| Pet businesses | 65 | #487 of 2,200 | 40 | 11.5 | $731K | 83 | 9 |
| Landscaping and lawn care | 62 | #426 of 1,493 | 16 | 4.6 | $3M | 104 | 30 |
| Property management | 58 | #311 of 910 | 7 | 2.0 | Index only | 130 | 10 |
| Lawn, cleaning and pest control | 57 | #599 of 1,771 | 27 | 7.7 | $1.8M | 108 | 55 |
| Grocery and convenience stores | 57 | #909 of 2,402 | 82 | 23.5 | $2.5M | 73 | 14 |
| Coffee shops and cafes | 56 | #772 of 2,063 | 29 | 8.3 | $4.3M | 115 | 15 |
| Pizza | 54 | #851 of 2,090 | 19 | 5.5 | $6.5M | 128 | 79 |
| Real estate agents and brokers | 52 | #963 of 2,176 | 85 | 24.4 | Index only | 109 | 12 |
| Funeral homes | 51 | #678 of 1,472 | 8 | 2.3 | $625K | 92 | 7 |
| Veterinarians | 50 | #753 of 1,485 | 15 | 4.3 | $2M | 72 | 9 |
| Roofing and gutters | 48 | #639 of 1,177 | 13 | 3.7 | $7.3M | 86 | 7 |
| Chiropractors | 47 | #828 of 1,490 | 15 | 4.3 | $2.5M | 103 | 10 |
| Real estate | 47 | #1,248 of 2,229 | 109 | 31.3 | Index only | 107 | 28 |
| Electricians | 46 | #682 of 1,160 | 11 | 3.2 | $8.6M | 72 | 20 |
| Convenience stores | 46 | #1,289 of 2,261 | 55 | 15.8 | $3.7M | 47 | 7 |
| Gas stations | 46 | #1,371 of 2,358 | 61 | 17.5 | $1.6M | 68 | 37 |
| Child care and preschools | 44 | #986 of 1,611 | 21 | 6.0 | $672K | 67 | 18 |
| Collision repair and body shops | 43 | #823 of 1,327 | 12 | 3.4 | $2.5M | 83 | 8 |
| Physical therapy | 41 | #959 of 1,422 | 20 | 5.7 | $1.8M | 77 | 10 |
| Insurance agencies | 40 | #1,462 of 2,272 | 70 | 20.1 | $1.2M | 97 | 45 |
| Home repair trades | 40 | #1,507 of 2,057 | 53 | 15.2 | $1.8M | 74 | 59 |
| Mortgage brokers and lenders | 39 | #633 of 887 | 13 | 3.7 | Index only | 100 | Under 3 |
| Gyms | 39 | #1,267 of 1,792 | 25 | 7.2 | $912K | 70 | 9 |
| HVAC and plumbing | 38 | #1,286 of 1,707 | 29 | 8.3 | $3.3M | 69 | 32 |
| Sit-down restaurants | 38 | #1,730 of 2,405 | 203 | 58.2 | $611K | 92 | 65 |
| Hair salons | 38 | #1,754 of 2,339 | 107 | 30.7 | $277K | 64 | 11 |
| Spas and skin care | 37 | #1,366 of 1,769 | 39 | 11.2 | $759K | 87 | 7 |
| Bakeries and dessert shops | 37 | #1,417 of 1,889 | 41 | 11.8 | $3M | 73 | 18 |
| Dentists and orthodontists | 36 | #1,447 of 1,886 | 38 | 10.9 | $971K | 99 | 28 |
| Pet stores | 35 | #710 of 974 | 10 | 2.9 | $2.9M | 65 | Under 3 |
| Restaurants and cafes | 34 | #1,876 of 2,405 | 385 | 110.5 | $322K | 87 | 163 |
| Dry cleaners | 32 | #420 of 507 | 5 | 1.4 | $12.4M | 79 | 4 |
| Laundromats | 31 | #605 of 785 | 7 | 2.0 | $8.8M | 71 | Under 3 |
| Auto repair shops | 31 | #1,997 of 2,378 | 99 | 28.4 | $309K | 69 | 35 |
| Gyms, studios and classes | 30 | #1,794 of 2,088 | 52 | 14.9 | $439K | 66 | 17 |
| Fast food and sandwich shops | 29 | #1,877 of 2,222 | 65 | 18.6 | $1.9M | 63 | 79 |
| Salons, barbers and spas | 29 | #2,167 of 2,385 | 217 | 62.3 | $136K | 64 | 29 |
| Pest control | 28 | #618 of 699 | 8 | 2.3 | $6.1M | 60 | 10 |
| Martial arts and dance studios | 28 | #1,178 of 1,334 | 23 | 6.6 | $991K | 49 | 8 |
| Car washes and detailing | 28 | #1,253 of 1,451 | 19 | 5.5 | $1.6M | 64 | 7 |
| Auto repair and car care | 26 | #2,157 of 2,401 | 174 | 49.9 | $176K | 65 | 55 |
| Clothing and shoe stores | 25 | #1,853 of 2,087 | 85 | 24.4 | $729K | 57 | 37 |
| Clothing, shoes and laundry | 25 | #1,984 of 2,210 | 114 | 32.7 | $543K | 62 | 41 |
| Optometrists and eye care | 24 | #1,153 of 1,302 | 16 | 4.6 | $2.3M | 74 | 12 |
| Barbershops | 24 | #1,183 of 1,356 | 28 | 8.0 | $1.1M | 56 | Under 3 |
| Nail salons | 23 | #1,214 of 1,328 | 38 | 10.9 | $779K | 47 | 9 |
| Tire shops | 22 | #1,372 of 1,530 | 23 | 6.6 | $1.3M | 53 | 11 |
| Doctors, dentists and clinics | 21 | #2,281 of 2,394 | 353 | 101.3 | $105K | 69 | 155 |
| Primary care and pediatrics | 19 | #1,567 of 1,656 | 49 | 14.1 | $753K | 42 | 89 |
| Oil change and quick lube | 17 | #457 of 479 | 9 | 2.6 | $3.4M | 25 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 1.1 | Index only | 48 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.1 | $5.7M | 140 | 9 |
| House cleaning | Not scored | Not scored | 3 | 0.9 | $16.3M | 254 | 15 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $18.5M | Too few | 6 |
Household spending in Victoria County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $30.6M | $877 | 92 |
| Gasoline and other fuels | $99.2M | $2,847 | 110 |
| Food away from home | $124M | $3,559 | 87 |
| Groceries | $203.4M | $5,836 | 92 |
| Personal care products and services | $29.6M | $850 | 85 |
| Child care and other personal services | $14.1M | $405 | 70 |
| Memberships, classes and admissions | $22.8M | $654 | 67 |
| Medical and dental services | $36.9M | $1,059 | 82 |
| Pets | $29.3M | $839 | 92 |
| Clothing, shoes and related services | $61.9M | $1,777 | 86 |
| Vehicle insurance | $85M | $2,438 | 125 |
| Home repairs, maintenance and insurance | $94.7M | $2,716 | 90 |
| Lawn care, cleaning and other household services | $48.8M | $1,400 | 99 |
| Rent and homeowner costs | $505.1M | $14,491 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Victoria County
- Population, 2025 estimate
- 92,656+1.5% since 2020
- Households
- 34,855
- Median age
- 37.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 882 sq. mi.
- People per square mile
- 104
- Median household income
- $70,896+24.7% vs. 2015–2019, before inflation
- Average household income
- $88,279
- Median home value
- $209,900
- Jobs located here
- 34,440
- Daytime population
- 85,969Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Victoria County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Victoria County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Victoria County, TX growing?
Population estimates put Victoria County at 92,656 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 34,855 households. Against the 2015–2019 survey, median household income rose 24.7%, before inflation.
How much do households in Victoria County, TX spend?
Households in Victoria County spend about $505.1M a year on rent and homeowner costs, $203.4M on groceries and $124M on food away from home. Relative to the U.S., household spending in Victoria County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Victoria County, TX?
Of the business types scored in Victoria County, grocery stores (77), pet grooming and boarding businesses (65) and pet businesses (65) have the highest Groundwork market scores. For grocery stores, that ranks #240 of 2,070 scored counties.
How does Victoria County, TX compare with the U.S.?
Median household income in Victoria County is $70,896, 12% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $209,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (98% above the U.S. rate) and lowest for grocery stores (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Victoria County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Victoria County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Victoria County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Victoria County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.