Groceries and convenience · Metro area · Texas
Grocery and convenience stores in the Victoria, TX metro area
How the Victoria, TX metro area compares with other metro areas and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #267 of 387 scored metro areas
#16 of 26 scored metro areas based in Texas
- Listings
- 90
- 53 chain locations (59%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $219.6M
- On groceries · $5,829 a household
- Spending per listing
- $2.4M
- 28% below the U.S.
- Listings per 10k households
- 23.9
- 28% above the U.S.
- Population, 2025
- 99,864
- +1.6% since 2020
See the grocery and convenience stores around any address in the Victoria metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 90 grocery and convenience stores in the Victoria metro area. Of those, 53 are chain locations, or 59%, against 42% across the U.S. That comes to 23.9 for every 10,000 households, 28% above the U.S. rate of 18.7.
Households in the Victoria metro area spend about $219.6M a year on groceries, or $5,829 per household, 8% below the U.S. average. Spread across 90 grocery and convenience stores, that is $2.4M per store, 28% below the U.S. figure of $3.4M.
In 2023, official counts showed 16 businesses with payroll in the Victoria metro area classed as grocery and convenience stores. That is one for every 2,354 households, against one for every 1,293 across the U.S. Official counts list 16 one-person businesses without payroll.
Between 2020 and 2025, the population of the Victoria metro area grew 1.6%, slower than the U.S. (+3.1%). The Groundwork market score for grocery and convenience stores in the Victoria metro area is 40 (lower middle), #267 of 387 scored metro areas and #16 of 26 scored metro areas based in Texas.
How the Victoria metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Victoria metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 20.0 | 18.7 |
| Spending per listing | $2.4M | $3.1M | $3.4M |
| Households per official establishment | 2,354 | 1,427 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +19.5% | +7.2% |
| Population growth, 2020–2025 | +1.6% | +8.5% | +3.1% |
| Spending per household on groceries | $5,829 | $6,186 | $6,319 |
| Median household income | $70,236 | $78,476 | $80,734 |
| Groundwork market score | 40 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 952
- Annual payroll, 2023
- $30.2M
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 9053 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Victoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Victoria metro area
- Population, 2025 estimate
- 99,864+1.6% since 2020
- Households
- 37,666
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,734 sq. mi.
- People per square mile
- 57
- Median household income
- $70,236+22.9% vs. 2015–2019, before inflation
- Average household income
- $88,592
- Median home value
- $208,800
- Jobs located here
- 35,654
- Daytime population
- 91,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Victoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for grocery and convenience stores, numbered among those based in Texas, with the Victoria metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 86 | 1,476 | 14.9 | $4.5M | +14.0% | #7 of 387 |
| 2Midland, TX | 77 | 139 | 20.0 | $3.3M | +9.8% | #26 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 69 | 4,769 | 16.5 | $3.9M | +10.6% | #64 of 387 |
| 4San Antonio-New Braunfels, TX | 66 | 1,762 | 18.2 | $3.4M | +9.5% | #91 of 387 |
| 5Houston-Pasadena-The Woodlands, TX | 58 | 4,775 | 17.9 | $3.5M | +10.3% | #142 of 387 |
| 6El Paso, TX | 57 | 443 | 14.7 | $3.8M | +1.3% | #149 of 387 |
| 7Sherman-Denison, TX | 56 | 111 | 20.1 | $3M | +12.8% | #165 of 387 |
| 8Killeen-Temple, TX | 53 | 337 | 19.0 | $3.1M | +7.2% | #182 of 387 |
| 9Lubbock, TX | 52 | 283 | 20.1 | $2.9M | +4.6% | #190 of 387 |
| 10Tyler, TX | 51 | 171 | 20.6 | $2.9M | +7.8% | #196 of 387 |
| 16Victoria, TX | 40 | 90 | 23.9 | $2.4M | +1.6% | #267 of 387 |
Other business types in the Victoria metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores40
- Grocery stores73
- Convenience stores30
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Victoria, TX metro area?
There are 90 grocery and convenience stores on map listings in the Victoria metro area as of September 2026. 53 of them (59%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 16 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 16 one-person businesses without payroll.
How much do households in the Victoria, TX metro area spend on groceries?
About $219.6M a year, or $5,829 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 90 grocery and convenience stores on map listings, it comes to $2.4M per store. It is estimated from the incomes of the 37,666 households in the Victoria metro area and national spending patterns by income.
How does the Victoria, TX metro area compare with the U.S. for grocery and convenience stores?
The Victoria metro area has 23.9 grocery and convenience stores per 10,000 households, 28% above the U.S. rate of 18.7. Spending per store is $2.4M, 28% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Victoria metro area would have about 65, against 90 on map listings. There is one business with payroll in the industry for every 2,354 households, against one for every 1,293 across the U.S.
How fast is the Victoria, TX metro area growing?
Population estimates put the Victoria metro area at 99,864 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 37,666 households. Median household income in the Victoria metro area is $70,236, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Victoria metro area scores 40 for grocery and convenience stores (lower middle), #267 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Victoria metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Victoria metro area
Screening a site or an acquisition in the Victoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.