Funeral services · Metro area · Texas
Funeral homes in the Victoria, TX metro area
The funeral homes in the Victoria, TX metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #273 of 377 scored metro areas
#19 of 26 scored metro areas based in Texas
- Listings
- 10
- 2 chain locations (20%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $5.6M
- On funerals · $148 a household
- Spending per listing
- $558K
- 18% below the U.S.
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Population, 2025
- 99,864
- +1.6% since 2020
See the funeral homes around any address in the Victoria metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 10 funeral homes in the Victoria metro area. Chain locations make up 20% of them, against 10% across the U.S. Per 10,000 households, that is 2.7, 29% above the U.S. rate of 2.1.
Household spending on funerals in the Victoria metro area comes to about $5.6M a year: $148 per household, 4% above the U.S. average. Spread across 10 funeral homes, that is $558K per home, 18% below the U.S. figure of $679K.
In 2023, official counts showed 7 businesses with payroll in the Victoria metro area classed as funeral homes and funeral services. That is one for every 5,381 households, against one for every 8,510 across the U.S.
Population estimates put the population change in the Victoria metro area from 2020 to 2025 at +1.6%, slower than the U.S. (+3.1%). For funeral homes, the Victoria metro area has a Groundwork market score of 36 (lower middle): #273 of 377 scored metro areas and #19 of 26 scored metro areas based in Texas.
How the Victoria metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Victoria metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 1.7 | 2.1 |
| Spending per listing | $558K | $693K | $679K |
| Households per official establishment | 5,381 | 11,194 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −1.3% | −1.7% |
| Population growth, 2020–2025 | +1.6% | +8.5% | +3.1% |
| Spending per household on funerals | $148 | $121 | $143 |
| Median household income | $70,236 | $78,476 | $80,734 |
| Groundwork market score | 36 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 63
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 102 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Victoria metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Victoria metro area
- Population, 2025 estimate
- 99,864+1.6% since 2020
- Households
- 37,666
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 1,734 sq. mi.
- People per square mile
- 57
- Median household income
- $70,236+22.9% vs. 2015–2019, before inflation
- Average household income
- $88,592
- Median home value
- $208,800
- Jobs located here
- 35,654
- Daytime population
- 91,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Victoria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for funeral homes, numbered among those based in Texas, with the Victoria metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 74 | 85 | 0.9 | $1.1M | +14.0% | #51 of 377 |
| 2San Antonio-New Braunfels, TX | 73 | 115 | 1.2 | $1.1M | +9.5% | #59 of 377 |
| 3Dallas-Fort Worth-Arlington, TX | 68 | 352 | 1.2 | $924K | +10.6% | #80 of 377 |
| 4Tyler, TX | 68 | 16 | 1.9 | $848K | +7.8% | #81 of 377 |
| 5Houston-Pasadena-The Woodlands, TX | 65 | 357 | 1.3 | $842K | +10.3% | #94 of 377 |
| 6Brownsville-Harlingen, TX | 62 | 28 | 2.0 | $719K | +3.0% | #114 of 377 |
| 7El Paso, TX | 61 | 32 | 1.1 | $1.2M | +1.3% | #115 of 377 |
| 8Killeen-Temple, TX | 55 | 32 | 1.8 | $629K | +7.2% | #148 of 377 |
| 9Sherman-Denison, TX | 54 | 18 | 3.3 | $465K | +12.8% | #154 of 377 |
| 10McAllen-Edinburg-Mission, TX | 52 | 56 | 2.1 | $648K | +5.6% | #163 of 377 |
| 19Victoria, TX | 36 | 10 | 2.7 | $558K | +1.6% | #273 of 377 |
Other business types in the Victoria metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes36
Questions
How many funeral homes are in the Victoria, TX metro area?
The Victoria metro area has 10 funeral homes on map listings as of September 2026. 2 of them (20%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Victoria, TX metro area spend on funerals?
About $5.6M a year, or $148 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 10 funeral homes on map listings, it comes to $558K per home. It is estimated from the incomes of the 37,666 households in the Victoria metro area and national spending patterns by income.
How does the Victoria, TX metro area compare with the U.S. for funeral homes?
The Victoria metro area has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $558K, 18% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Victoria metro area would have about 8, against 10 on map listings. There is one business with payroll in the industry for every 5,381 households, against one for every 8,510 across the U.S.
How fast is the Victoria, TX metro area growing?
Population estimates put the Victoria metro area at 99,864 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 37,666 households. Median household income in the Victoria metro area is $70,236, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Victoria metro area scores 36 for funeral homes (lower middle), #273 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Victoria metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Victoria metro area
Screening a site or an acquisition in the Victoria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Victoria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.