Small-town market profile · Texas
Plainview, TX area market data
Population, household spending and competition for 56 business types in the Plainview area, each scored against other small-town markets.
- Population, 2025
- 36,700
- −3.0% since 2020
- Households
- 12,976
- Median household income
- $52,707
- Median home value
- $109,000
- Jobs located here
- 12,210
- Highest market score
- 68
- Lawn, cleaning and pest control, #74 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Plainview area by name and distance, and the households and spending within reach. Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,700 people live in the Plainview area, in 12,976 households. Population estimates show the Plainview area declined 3.0% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Plainview area is $52,707 a year, 35% below the U.S. median of $80,734.
Set against the U.S., households in the Plainview area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in the Plainview area are for lawn care, cleaning and pest control companies (68); real estate agents and brokers (63); and real estate businesses (55). The Plainview area ranks #74 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Plainview area takes in 2 counties: Hale County and Floyd County. For its number of households, the Plainview area has the most map listings, relative to the U.S., for tire shops (3.2 times the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
All 56 business types in the Plainview area
Highest Groundwork market score first. Each score compares the Plainview area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 68 | #74 of 481 | 7 | 5.4 | $2.3M | 140 | 3 |
| Real estate agents and brokers | 63 | #97 of 533 | 11 | 8.5 | Index only | 286 | 3 |
| Real estate | 55 | #188 of 536 | 12 | 9.2 | Index only | 330 | 12 |
| Pet businesses | 55 | #209 of 527 | 13 | 10.0 | $735K | 84 | 3 |
| Gas stations | 47 | #308 of 536 | 20 | 15.4 | $1.9M | 79 | 17 |
| Veterinarians | 46 | #233 of 398 | 5 | 3.9 | $1.9M | 70 | 3 |
| Spas and skin care | 45 | #308 of 504 | 5 | 3.9 | $2M | 223 | 3 |
| Child care and preschools | 43 | #290 of 454 | 6 | 4.6 | $719K | 72 | 5 |
| Doctors, dentists and clinics | 39 | #371 of 538 | 65 | 50.1 | $191K | 125 | 30 |
| Pizza | 38 | #378 of 520 | 8 | 6.2 | $5.1M | 100 | 26 |
| Coffee shops and cafes | 36 | #413 of 529 | 11 | 8.5 | $3.7M | 99 | 6 |
| Sit-down restaurants | 33 | #445 of 538 | 75 | 57.8 | $540K | 81 | 17 |
| Primary care and pediatrics | 30 | #372 of 458 | 9 | 6.9 | $1.4M | 77 | 14 |
| HVAC and plumbing | 30 | #422 of 476 | 8 | 6.2 | $4M | 83 | 13 |
| Restaurants and cafes | 28 | #473 of 538 | 138 | 106.4 | $294K | 79 | 50 |
| Gyms, studios and classes | 25 | #494 of 535 | 18 | 13.9 | $375K | 57 | 3 |
| Roofing and gutters | 23 | #275 of 288 | 6 | 4.6 | $5.3M | 62 | 3 |
| Car washes and detailing | 23 | #412 of 441 | 6 | 4.6 | $1.9M | 75 | 4 |
| Grocery stores | 23 | #458 of 506 | 12 | 9.2 | $5.8M | 63 | 6 |
| Insurance agencies | 23 | #476 of 537 | 35 | 27.0 | $924K | 74 | 28 |
| Clothing, shoes and laundry | 23 | #484 of 536 | 30 | 23.1 | $695K | 79 | 10 |
| Bakeries and dessert shops | 23 | #490 of 507 | 14 | 10.8 | $2.9M | 70 | 6 |
| Grocery and convenience stores | 22 | #487 of 538 | 42 | 32.4 | $1.7M | 49 | 8 |
| Electricians | 21 | #283 of 295 | 7 | 5.4 | $4.5M | 38 | 9 |
| Barbershops | 21 | #336 of 377 | 6 | 4.6 | $1.6M | 86 | Under 3 |
| Dentists and orthodontists | 21 | #507 of 526 | 14 | 10.8 | $885K | 90 | 9 |
| Nail salons | 20 | #354 of 387 | 7 | 5.4 | $1.4M | 84 | 3 |
| Hair salons | 20 | #516 of 538 | 31 | 23.9 | $315K | 73 | 6 |
| Salons, barbers and spas | 20 | #522 of 538 | 49 | 37.8 | $200K | 94 | 12 |
| Clothing and shoe stores | 19 | #509 of 536 | 26 | 20.0 | $802K | 63 | 10 |
| Gyms | 18 | #483 of 506 | 13 | 10.0 | $519K | 40 | 3 |
| Home repair trades | 18 | #522 of 526 | 21 | 16.2 | $1.5M | 62 | 25 |
| Funeral homes | 16 | #351 of 365 | 8 | 6.2 | $235K | 35 | 4 |
| Fast food and sandwich shops | 15 | #515 of 537 | 25 | 19.3 | $1.6M | 53 | 26 |
| Convenience stores | 11 | #519 of 529 | 25 | 19.3 | $2.8M | 36 | Under 3 |
| Auto repair and car care | 11 | #530 of 538 | 77 | 59.3 | $148K | 55 | 27 |
| Tire shops | 9 | #426 of 431 | 16 | 12.3 | $713K | 28 | Under 3 |
| Auto repair shops | 9 | #538 of 538 | 52 | 40.1 | $219K | 49 | 23 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.1 | $1.7M | 84 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.1 | $2.4M | 94 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.1 | $3.1M | 129 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.3 | $4.1M | 173 | 4 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.3 | $3.8M | 123 | 4 |
| House cleaning | Not scored | Not scored | 3 | 2.3 | $5.5M | 86 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.3 | $5.5M | 187 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.5 | $10.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.5 | $6.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $11.4M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.8 | $12.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $16.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $9.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $6.7M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Plainview area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.4M | $879 | 92 |
| Gasoline and other fuels | $37.8M | $2,914 | 112 |
| Food away from home | $40.5M | $3,123 | 77 |
| Groceries | $70.1M | $5,404 | 86 |
| Personal care products and services | $9.8M | $754 | 75 |
| Child care and other personal services | $4.3M | $333 | 57 |
| Memberships, classes and admissions | $6.7M | $520 | 53 |
| Medical and dental services | $12.4M | $955 | 74 |
| Pets | $9.6M | $736 | 81 |
| Clothing, shoes and related services | $20.8M | $1,607 | 78 |
| Vehicle insurance | $32.3M | $2,492 | 127 |
| Home repairs, maintenance and insurance | $31.6M | $2,438 | 81 |
| Lawn care, cleaning and other household services | $16.4M | $1,265 | 89 |
| Rent and homeowner costs | $171.8M | $13,239 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Plainview area
- Population, 2025 estimate
- 36,700−3.0% since 2020
- Households
- 12,976
- Median age
- 36.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,997 sq. mi.
- People per square mile
- 19
- Median household income
- $52,707
- Average household income
- $72,268
- Median home value
- $109,000
- Jobs located here
- 12,210
- Daytime population
- 32,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plainview area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Plainview area 2
- Hale County, TX32,131 people
- Floyd County, TX5,216 people
Other markets based in Texas 12
- Dallas-Fort Worth-Arlington, TX metro area7,985,590 people
- Houston-Pasadena-The Woodlands, TX metro area7,442,788 people
- San Antonio-New Braunfels, TX metro area2,662,733 people
- Austin-Round Rock-San Marcos, TX metro area2,426,592 people
- McAllen-Edinburg-Mission, TX metro area891,977 people
- El Paso, TX metro area874,182 people
- Killeen-Temple, TX metro area494,360 people
- Corpus Christi, TX metro area448,012 people
- Brownsville-Harlingen, TX metro area426,120 people
- Beaumont-Port Arthur, TX metro area396,827 people
- Lubbock, TX metro area358,708 people
- Waco, TX metro area302,045 people
Questions
How fast is the Plainview, TX area growing?
Population estimates put the Plainview area at 36,700 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,976 households.
How much do households in the Plainview, TX area spend?
Households in the Plainview area spend about $171.8M a year on rent and homeowner costs, $70.1M on groceries and $40.5M on food away from home. Relative to the U.S., household spending in the Plainview area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in the Plainview, TX area?
Of the business types scored in the Plainview area, lawn care, cleaning and pest control companies (68); real estate agents and brokers (63); and real estate businesses (55) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #74 of 481 scored small-town markets.
How does the Plainview, TX area compare with the U.S.?
Median household income in the Plainview area is $52,707, 35% below the U.S. median of $80,734. The population fell 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $109,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (3.2 times the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in the Plainview area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plainview area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Texas · Every U.S. market · How we measure
Screening a site or an acquisition in the Plainview area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.