Food and drink · Small-town market · Texas
Restaurants and cafes in the Plainview, TX area
How the Plainview, TX area compares with other small-town markets and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #473 of 538 scored small-town markets
#31 of 41 scored small-town markets based in Texas
- Listings
- 138
- 55 chain locations (40%)
- Official establishments
- 50
- −15.2% since 2019
- Household spending a year
- $40.5M
- On food away from home · $3,123 a household
- Spending per listing
- $294K
- 21% below the U.S.
- Listings per 10k households
- 106.4
- 3% below the U.S.
- Population, 2025
- 36,700
- −3.0% since 2020
See the restaurants and cafes around any address in the Plainview area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For restaurants and cafes, the Plainview area has a Groundwork market score of 28 (lower middle): #473 of 538 scored small-town markets and #31 of 41 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 138 restaurants and cafes in the Plainview area. Of those, 55 are chain locations, or 40%, against 34% across the U.S. Per 10,000 households, that is 106.4, 3% below the U.S. rate of 109.8.
Households in the Plainview area spend about $40.5M a year on food away from home, or $3,123 per household, 23% below the U.S. average. Spread across 138 restaurants and cafes, that is $294K per restaurant, 21% below the U.S. figure of $371K.
Official counts show 50 businesses with payroll classed as restaurants and other eating places in the Plainview area in 2023, down 15.2% from 2019. That is one for every 260 households, against one for every 209 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $813K has gone to businesses classed as restaurants and other eating places in the Plainview area. Between 2020 and 2025, the population of the Plainview area declined 3.0%, against +3.1% for the U.S.
How the Plainview area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plainview area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 106.4 | 120.5 | 109.8 |
| Spending per listing | $294K | $329K | $371K |
| Households per official establishment | 260 | 207 | 209 |
| Official establishment growth, 2019–2023 | −15.2% | +12.4% | +6.0% |
| Population growth, 2020–2025 | −3.0% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,123 | $3,970 | $4,070 |
| Median household income | $52,707 | $78,476 | $80,734 |
| Groundwork market score | 28 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50−15.2% over the period
- Employees, 2023
- 836
- Annual payroll, 2023
- $14.4M
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 13855 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $813K
SBA-backed loans to businesses classed as restaurants and other eating places in the Plainview area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Plainview area
- Population, 2025 estimate
- 36,700−3.0% since 2020
- Households
- 12,976
- Median age
- 36.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,997 sq. mi.
- People per square mile
- 19
- Median household income
- $52,707
- Average household income
- $72,268
- Median home value
- $109,000
- Jobs located here
- 12,210
- Daytime population
- 32,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plainview area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for restaurants and cafes, numbered among those based in Texas, with the Plainview area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 85 | 117 | 91.6 | $404K | +9.2% | #14 of 538 |
| 2Granbury, TX | 72 | 255 | 99.9 | $408K | +13.6% | #70 of 538 |
| 3Andrews, TX | 68 | 65 | 95.0 | $403K | +1.6% | #95 of 538 |
| 4Jacksonville, TX | 66 | 172 | 94.6 | $359K | +5.4% | #115 of 538 |
| 5Corsicana, TX | 64 | 191 | 100.3 | $343K | +8.2% | #136 of 538 |
| 6Huntsville, TX | 54 | 250 | 96.1 | $321K | +9.5% | #230 of 538 |
| 7Gainesville, TX | 51 | 199 | 120.4 | $319K | +6.5% | #257 of 538 |
| 8Paris, TX | 49 | 254 | 101.6 | $329K | +2.6% | #271 of 538 |
| 9Sulphur Springs, TX | 49 | 158 | 112.8 | $317K | +6.1% | #272 of 538 |
| 10Athens, TX | 48 | 365 | 108.7 | $320K | +7.5% | #282 of 538 |
| 31Plainview, TX | 28 | 138 | 106.4 | $294K | −3.0% | #473 of 538 |
Other business types in the Plainview area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes28
- Sit-down restaurants33
- Fast food and sandwich shops15
- Pizza38
- Coffee shops and cafes36
- Bakeries and dessert shops23
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Plainview, TX area?
The Plainview area has 138 restaurants and cafes on map listings as of September 2026. 55 of them (40%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 50 businesses with payroll classed as restaurants and other eating places in 2023, down 15.2% from 2019. Official counts list 31 one-person businesses without payroll.
How much do households in the Plainview, TX area spend on food away from home?
About $40.5M a year, or $3,123 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 138 restaurants and cafes on map listings, it comes to $294K per restaurant. It is estimated from the incomes of the 12,976 households in the Plainview area and national spending patterns by income.
How does the Plainview, TX area compare with the U.S. for restaurants and cafes?
The Plainview area has 106.4 restaurants and cafes per 10,000 households, 3% below the U.S. rate of 109.8. Spending per restaurant is $294K, 21% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Plainview area would have about 109, against 138 on map listings. There is one business with payroll in the industry for every 260 households, against one for every 209 across the U.S. The official count fell 15.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Plainview, TX area growing?
Population estimates put the Plainview area at 36,700 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,976 households. The median household income in the Plainview area is $52,707 a year, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plainview area scores 28 for restaurants and cafes (lower middle), #473 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plainview area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Plainview area
Screening a site or an acquisition in the Plainview area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.