Food and drink · Small-town market · Texas
Bakeries and dessert shops in the Plainview, TX area
The bakeries and dessert shops in the Plainview, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #490 of 507 scored small-town markets
#36 of 39 scored small-town markets based in Texas
- Listings
- 14
- 5 chain locations (36%)
- Official establishments
- 6
- All snack bars and retail bakeries
- Household spending a year
- $40.5M
- On food away from home · $3,123 a household
- Spending per listing
- $2.9M
- 30% below the U.S.
- Listings per 10k households
- 10.8
- 10% above the U.S.
- Population, 2025
- 36,700
- −3.0% since 2020
See the bakeries and dessert shops around any address in the Plainview area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Plainview area scores 23 (low) on the Groundwork market score for bakeries and dessert shops, ranking #490 of 507 scored small-town markets and #36 of 39 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Households in the Plainview area spend about $40.5M a year on food away from home, or $3,123 per household, 23% below the U.S. average. Spread across 14 bakeries and dessert shops, that is $2.9M per shop, 30% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
The Plainview area has 14 bakeries and dessert shops on map listings as of September 2026. 5 of them (36%) are chain locations, against 35% across the U.S. Per 10,000 households, that is 10.8, 10% above the U.S. rate of 9.8.
In 2023, official counts showed 6 businesses with payroll in the Plainview area classed as snack bars and retail bakeries. That is one for every 2,163 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $813K has gone to businesses classed as snack bars and retail bakeries in the Plainview area. Population estimates show the Plainview area declined 3.0% from 2020 to 2025, against +3.1% for the U.S.
How the Plainview area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plainview area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 11.8 | 9.8 |
| Spending per listing | $2.9M | $3.4M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,163 | 1,335 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +37.6% | +24.6% |
| Population growth, 2020–2025 | −3.0% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,123 | $3,970 | $4,070 |
| Median household income | $52,707 | $78,476 | $80,734 |
| Groundwork market score | 23 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All snack bars and retail bakeries
- Employees, 2023
- 25
- Annual payroll, 2023
- $317K
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 145 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $813K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Plainview area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Plainview area
- Population, 2025 estimate
- 36,700−3.0% since 2020
- Households
- 12,976
- Median age
- 36.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,997 sq. mi.
- People per square mile
- 19
- Median household income
- $52,707
- Average household income
- $72,268
- Median home value
- $109,000
- Jobs located here
- 12,210
- Daytime population
- 32,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plainview area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for bakeries and dessert shops, numbered among those based in Texas, with the Plainview area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bonham, TX | 70 | 12 | 9.4 | $3.9M | +9.2% | #58 of 507 |
| 2Sulphur Springs, TX | 68 | 11 | 7.9 | $4.6M | +6.1% | #72 of 507 |
| 3Big Spring, TX | 60 | 8 | 6.6 | $5.5M | −12.4% | #142 of 507 |
| 4El Campo, TX | 60 | 16 | 10.1 | $3.6M | +1.2% | #152 of 507 |
| 5Port Lavaca, TX | 56 | 7 | 8.1 | $4.8M | −2.3% | #188 of 507 |
| 6Brenham, TX | 56 | 22 | 14.2 | $2.7M | +7.0% | #195 of 507 |
| 7Del Rio, TX | 55 | 11 | 6.5 | $5.1M | +0.5% | #203 of 507 |
| 8Granbury, TX | 54 | 30 | 11.8 | $3.5M | +13.6% | #216 of 507 |
| 9Brownwood, TX | 53 | 11 | 7.3 | $4.4M | +1.7% | #223 of 507 |
| 10Athens, TX | 50 | 38 | 11.3 | $3.1M | +7.5% | #263 of 507 |
| 36Plainview, TX | 23 | 14 | 10.8 | $2.9M | −3.0% | #490 of 507 |
Other business types in the Plainview area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes28
- Sit-down restaurants33
- Fast food and sandwich shops15
- Pizza38
- Coffee shops and cafes36
- Bakeries and dessert shops23
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Plainview, TX area?
Map listings as of September 2026 show 14 bakeries and dessert shops in the Plainview area. 5 of them (36%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 6 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
How much do households in the Plainview, TX area spend on food away from home?
About $40.5M a year, or $3,123 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 14 bakeries and dessert shops on map listings, it comes to $2.9M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 12,976 households in the Plainview area and national spending patterns by income.
How does the Plainview, TX area compare with the U.S. for bakeries and dessert shops?
The Plainview area has 10.8 bakeries and dessert shops per 10,000 households, 10% above the U.S. rate of 9.8. Spending per shop is $2.9M, 30% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Plainview area would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 2,163 households, against one for every 1,369 across the U.S.
How fast is the Plainview, TX area growing?
Population estimates put the Plainview area at 36,700 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,976 households. The median household income in the Plainview area is $52,707 a year, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plainview area scores 23 for bakeries and dessert shops (low), #490 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plainview area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Plainview area
Screening a site or an acquisition in the Plainview area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.