Food and drink · Small-town market · Texas
Coffee shops and cafes in the Plainview, TX area
The coffee shops and cafes in the Plainview, TX area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #413 of 529 scored small-town markets
#30 of 39 scored small-town markets based in Texas
- Listings
- 11
- 4 chain locations (36%)
- Official establishments
- 6
- All snack and nonalcoholic beverage bars
- Household spending a year
- $40.5M
- On food away from home · $3,123 a household
- Spending per listing
- $3.7M
- In line with the U.S.
- Listings per 10k households
- 8.5
- 23% below the U.S.
- Population, 2025
- 36,700
- −3.0% since 2020
See the coffee shops and cafes around any address in the Plainview area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Plainview area scores 36 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #413 of 529 scored small-town markets and #30 of 39 scored small-town markets based in Texas. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 11 coffee shops and cafes in the Plainview area. 4 of them (36%) are chain locations, against 39% across the U.S. That comes to 8.5 for every 10,000 households, 23% below the U.S. rate of 11.0.
Household spending on food away from home in the Plainview area comes to about $40.5M a year: $3,123 per household, 23% below the U.S. average. That is about $3.7M of household spending for each cafe on map listings, in line with the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in the Plainview area in 2023. That is one for every 2,163 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $813K has gone to businesses classed as snack and nonalcoholic beverage bars in the Plainview area. Population estimates show the Plainview area declined 3.0% from 2020 to 2025, against +3.1% for the U.S.
How the Plainview area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Plainview area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 10.4 | 11.0 |
| Spending per listing | $3.7M | $3.8M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,163 | 1,458 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +38.2% | +24.3% |
| Population growth, 2020–2025 | −3.0% | +8.5% | +3.1% |
| Spending per household on food away from home | $3,123 | $3,970 | $4,070 |
| Median household income | $52,707 | $78,476 | $80,734 |
| Groundwork market score | 36 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6All snack and nonalcoholic beverage bars
- Employees, 2023
- 25
- Annual payroll, 2023
- $317K
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 114 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $813K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Plainview area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Plainview area
- Population, 2025 estimate
- 36,700−3.0% since 2020
- Households
- 12,976
- Median age
- 36.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 1,997 sq. mi.
- People per square mile
- 19
- Median household income
- $52,707
- Average household income
- $72,268
- Median home value
- $109,000
- Jobs located here
- 12,210
- Daytime population
- 32,764Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Plainview area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Texas
Every Texas market ranked →The highest-scoring small-town markets in Texas for coffee shops and cafes, numbered among those based in Texas, with the Plainview area marked.
Top small-town markets in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1El Campo, TX | 76 | 12 | 7.6 | $4.8M | +1.2% | #22 of 529 |
| 2Brenham, TX | 76 | 13 | 8.4 | $4.5M | +7.0% | #24 of 529 |
| 3Gainesville, TX | 73 | 13 | 7.9 | $4.9M | +6.5% | #38 of 529 |
| 4Bonham, TX | 70 | 14 | 11.0 | $3.4M | +9.2% | #62 of 529 |
| 5Sulphur Springs, TX | 68 | 12 | 8.6 | $4.2M | +6.1% | #76 of 529 |
| 6Granbury, TX | 67 | 23 | 9.0 | $4.5M | +13.6% | #83 of 529 |
| 7Port Lavaca, TX | 64 | 6 | 6.9 | $5.6M | −2.3% | #107 of 529 |
| 8Corsicana, TX | 64 | 18 | 9.5 | $3.6M | +8.2% | #115 of 529 |
| 9Bay City, TX | 63 | 11 | 7.1 | $4.7M | +0.5% | #122 of 529 |
| 10Athens, TX | 61 | 32 | 9.5 | $3.7M | +7.5% | #155 of 529 |
| 30Plainview, TX | 36 | 11 | 8.5 | $3.7M | −3.0% | #413 of 529 |
Other business types in the Plainview area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes28
- Sit-down restaurants33
- Fast food and sandwich shops15
- Pizza38
- Coffee shops and cafes36
- Bakeries and dessert shops23
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Plainview, TX area?
There are 11 coffee shops and cafes on map listings in the Plainview area as of September 2026. 4 of them (36%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 6 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in the Plainview, TX area spend on food away from home?
About $40.5M a year, or $3,123 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 11 coffee shops and cafes on map listings, it comes to $3.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 12,976 households in the Plainview area and national spending patterns by income.
How does the Plainview, TX area compare with the U.S. for coffee shops and cafes?
The Plainview area has 8.5 coffee shops and cafes per 10,000 households, 23% below the U.S. rate of 11.0. Spending per cafe is $3.7M, in line with the U.S. figure of $3.7M. The count on map listings matches the U.S. ratio of coffee shops and cafes to household spending. There is one business with payroll in the industry for every 2,163 households, against one for every 1,518 across the U.S.
How fast is the Plainview, TX area growing?
Population estimates put the Plainview area at 36,700 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 12,976 households. The median household income in the Plainview area is $52,707 a year, 35% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Plainview area scores 36 for coffee shops and cafes (lower middle), #413 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Plainview area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Plainview area
Screening a site or an acquisition in the Plainview area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Plainview area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.