County profile · Texas
Hale County, TX market data
How Hale County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 31,819
- −2.0% since 2020
- Households
- 11,024
- Median household income
- $51,897
- +7.3% vs. 2015–2019, before inflation
- Median home value
- $116,500
- Jobs located here
- 10,684
- Highest market score
- 61
- Lawn, cleaning and pest control, #457 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hale County by name and distance, and the households and spending within reach. Or open the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hale County has an estimated 31,819 people and 11,024 households. Between 2020 and 2025, the population of Hale County declined 2.0%, against +3.1% for the U.S. Median household income in Hale County is $51,897, 36% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 7.3%, before inflation.
Relative to the U.S., household spending in Hale County runs highest on vehicle insurance (an index of 125, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Hale County, lawn care, cleaning and pest control companies (61); real estate agents and brokers (61); and real estate businesses (53) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #457 of 1,771 scored counties.
Hale County is part of the Plainview area. Against the U.S., map listings per household run highest for tire shops (3.3 times the U.S. rate) and lowest for real estate businesses (76% below the U.S. rate).
All 56 business types in Hale County
Highest Groundwork market score first. Each score compares Hale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 61 | #457 of 1,771 | 7 | 6.3 | $2M | 117 | 3 |
| Real estate agents and brokers | 61 | #504 of 2,176 | 9 | 8.2 | Index only | 295 | 3 |
| Real estate | 53 | #892 of 2,229 | 10 | 9.1 | Index only | 334 | 12 |
| Pet businesses | 49 | #1,142 of 2,200 | 11 | 10.0 | $724K | 82 | 3 |
| Spas and skin care | 41 | #1,201 of 1,769 | 5 | 4.5 | $1.6M | 187 | 3 |
| Coffee shops and cafes | 40 | #1,381 of 2,063 | 10 | 9.1 | $3.4M | 91 | 3 |
| Gas stations | 40 | #1,580 of 2,358 | 16 | 14.5 | $2M | 82 | 15 |
| Pizza | 37 | #1,548 of 2,090 | 7 | 6.3 | $4.8M | 95 | 21 |
| HVAC and plumbing | 33 | #1,418 of 1,707 | 6 | 5.4 | $4.4M | 93 | 11 |
| Bakeries and dessert shops | 33 | #1,537 of 1,889 | 11 | 10.0 | $3.1M | 74 | 3 |
| Dentists and orthodontists | 31 | #1,611 of 1,886 | 11 | 10.0 | $944K | 96 | 6 |
| Doctors, dentists and clinics | 31 | #2,040 of 2,394 | 59 | 53.5 | $176K | 115 | 26 |
| Sit-down restaurants | 30 | #2,052 of 2,405 | 62 | 56.2 | $546K | 82 | 14 |
| Veterinarians | 28 | #1,244 of 1,485 | 5 | 4.5 | $1.6M | 59 | 3 |
| Primary care and pediatrics | 27 | #1,435 of 1,656 | 8 | 7.3 | $1.3M | 73 | 13 |
| Grocery and convenience stores | 27 | #2,051 of 2,402 | 35 | 31.7 | $1.7M | 50 | 6 |
| Restaurants and cafes | 27 | #2,132 of 2,405 | 117 | 106.1 | $289K | 78 | 39 |
| Grocery stores | 25 | #1,774 of 2,070 | 10 | 9.1 | $5.9M | 64 | 5 |
| Funeral homes | 24 | #1,336 of 1,472 | 6 | 5.4 | $265K | 39 | 3 |
| Gyms, studios and classes | 24 | #1,929 of 2,088 | 16 | 14.5 | $347K | 52 | 3 |
| Hair salons | 23 | #2,168 of 2,339 | 27 | 24.5 | $303K | 71 | 5 |
| Insurance agencies | 22 | #2,035 of 2,272 | 29 | 26.3 | $928K | 74 | 23 |
| Clothing, shoes and laundry | 19 | #2,094 of 2,210 | 29 | 26.3 | $602K | 68 | 9 |
| Salons, barbers and spas | 19 | #2,312 of 2,385 | 45 | 40.8 | $182K | 86 | 11 |
| Gyms | 18 | #1,693 of 1,792 | 11 | 10.0 | $505K | 39 | 3 |
| Fast food and sandwich shops | 18 | #2,095 of 2,222 | 21 | 19.0 | $1.6M | 53 | 21 |
| Electricians | 17 | #1,121 of 1,160 | 7 | 6.3 | $3.8M | 32 | 7 |
| Nail salons | 17 | #1,257 of 1,328 | 7 | 6.3 | $1.2M | 70 | 3 |
| Barbershops | 16 | #1,259 of 1,356 | 6 | 5.4 | $1.4M | 72 | Under 3 |
| Home repair trades | 16 | #2,032 of 2,057 | 19 | 17.2 | $1.4M | 58 | 21 |
| Clothing and shoe stores | 15 | #2,028 of 2,087 | 25 | 22.7 | $698K | 55 | 9 |
| Roofing and gutters | 14 | #1,151 of 1,177 | 6 | 5.4 | $4.4M | 52 | 3 |
| Car washes and detailing | 12 | #1,415 of 1,451 | 6 | 5.4 | $1.6M | 63 | 4 |
| Convenience stores | 11 | #2,181 of 2,261 | 20 | 18.1 | $3M | 38 | Under 3 |
| Auto repair and car care | 10 | #2,384 of 2,401 | 64 | 58.1 | $148K | 55 | 23 |
| Auto repair shops | 9 | #2,371 of 2,378 | 44 | 39.9 | $215K | 48 | 19 |
| Tire shops | 8 | #1,513 of 1,530 | 14 | 12.7 | $676K | 27 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.6 | $885K | 88 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $1.4M | 69 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 3.6 | $2M | 78 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.7 | $3.5M | 145 | 4 |
| House cleaning | Not scored | Not scored | 3 | 2.7 | $4.6M | 72 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 2.7 | $4.6M | 157 | 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.7 | $3.5M | 144 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.8 | $4.7M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.8 | $5.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $9.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 0.9 | $10.4M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $13.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $5.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.5M | $858 | 90 |
| Gasoline and other fuels | $31.4M | $2,853 | 110 |
| Food away from home | $33.9M | $3,071 | 75 |
| Groceries | $59.1M | $5,360 | 85 |
| Personal care products and services | $8.2M | $743 | 74 |
| Child care and other personal services | $3.5M | $321 | 55 |
| Memberships, classes and admissions | $5.6M | $504 | 51 |
| Medical and dental services | $10.4M | $942 | 73 |
| Pets | $8M | $723 | 79 |
| Clothing, shoes and related services | $17.5M | $1,584 | 77 |
| Vehicle insurance | $26.9M | $2,442 | 125 |
| Home repairs, maintenance and insurance | $26.6M | $2,413 | 80 |
| Lawn care, cleaning and other household services | $13.8M | $1,250 | 88 |
| Rent and homeowner costs | $144.6M | $13,115 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hale County
- Population, 2025 estimate
- 31,819−2.0% since 2020
- Households
- 11,024
- Median age
- 35.8
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,005 sq. mi.
- People per square mile
- 32
- Median household income
- $51,897+7.3% vs. 2015–2019, before inflation
- Average household income
- $69,923
- Median home value
- $116,500
- Jobs located here
- 10,684
- Daytime population
- 28,363Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Hale County, TX growing?
Population estimates put Hale County at 31,819 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 11,024 households. Median household income rose 7.3% from the 2015–2019 survey, before inflation.
How much do households in Hale County, TX spend?
Households in Hale County spend about $144.6M a year on rent and homeowner costs, $59.1M on groceries and $33.9M on food away from home. Set against the U.S., households in Hale County spend the most on vehicle insurance (an index of 125, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Hale County, TX?
The highest Groundwork market scores in Hale County are for lawn care, cleaning and pest control companies (61); real estate agents and brokers (61); and real estate businesses (53). Hale County ranks #457 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Hale County, TX compare with the U.S.?
The median household income in Hale County is $51,897 a year, 36% below the U.S. median of $80,734. The population fell 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $116,500, against $332,700 for the U.S. For its number of households, Hale County has the most map listings, relative to the U.S., for tire shops (3.3 times the U.S. rate) and the fewest for real estate businesses (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Hale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.