Small-town market profile · Tennessee
Tullahoma-Manchester, TN area market data
How the Tullahoma-Manchester area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 69,339
- +7.3% since 2020
- Households
- 25,836
- Median household income
- $62,285
- Median home value
- $251,500
- Jobs located here
- 28,313
- Highest market score
- 88
- Insurance agencies, #22 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Tullahoma-Manchester area by name and distance, and the households and spending within reach. Or open the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Tullahoma-Manchester area has an estimated 69,339 people and 25,836 households. Population estimates show the Tullahoma-Manchester area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in the Tullahoma-Manchester area is $62,285, 23% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Tullahoma-Manchester area runs highest on vehicle insurance (an index of 136, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Of the business types scored in the Tullahoma-Manchester area, insurance agencies (88); HVAC and plumbing companies (75); and lawn care, cleaning and pest control companies (75) have the highest Groundwork market scores. For insurance agencies, that ranks #22 of 537 scored small-town markets.
The Tullahoma-Manchester area takes in 2 counties: Coffee County and Moore County. Against the U.S., map listings per household run highest for car washes and detailers (2.7 times the U.S. rate) and lowest for pizza places (37% below the U.S. rate).
All 56 business types in the Tullahoma-Manchester area
Highest Groundwork market score first. Each score compares the Tullahoma-Manchester area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 88 | #22 of 537 | 34 | 13.2 | $2M | 161 | 15 |
| HVAC and plumbing | 75 | #29 of 476 | 15 | 5.8 | $4.4M | 93 | 10 |
| Lawn, cleaning and pest control | 75 | #43 of 481 | 19 | 7.4 | $1.8M | 107 | 24 |
| Mortgage brokers and lenders | 74 | #14 of 177 | 5 | 1.9 | Index only | 182 | Under 3 |
| Landscaping and lawn care | 74 | #43 of 399 | 13 | 5.0 | $2.6M | 89 | 15 |
| Roofing and gutters | 73 | #31 of 288 | 8 | 3.1 | $8.3M | 98 | 3 |
| Home repair trades | 64 | #107 of 526 | 31 | 12.0 | $2.1M | 88 | 31 |
| Pizza | 62 | #134 of 520 | 13 | 5.0 | $6.5M | 128 | 56 |
| Laundromats | 61 | #44 of 150 | 5 | 1.9 | $8.6M | 68 | 3 |
| Tire shops | 61 | #137 of 431 | 9 | 3.5 | $2.7M | 107 | 7 |
| Pet stores | 60 | #62 of 220 | 7 | 2.7 | $2.8M | 63 | Under 3 |
| Electricians | 60 | #90 of 295 | 8 | 3.1 | $8.3M | 69 | 18 |
| Collision repair and body shops | 60 | #114 of 387 | 9 | 3.5 | $2.7M | 87 | 7 |
| Real estate | 57 | #173 of 536 | 71 | 27.5 | Index only | 115 | 14 |
| Real estate agents and brokers | 56 | #180 of 533 | 61 | 23.6 | Index only | 107 | 8 |
| Bakeries and dessert shops | 56 | #189 of 507 | 18 | 7.0 | $4.7M | 113 | 15 |
| Auto repair shops | 54 | #240 of 538 | 64 | 24.8 | $378K | 85 | 27 |
| Convenience stores | 52 | #270 of 529 | 35 | 13.5 | $4.1M | 52 | 6 |
| Funeral homes | 51 | #173 of 365 | 10 | 3.9 | $388K | 57 | 9 |
| Hair salons | 51 | #272 of 538 | 73 | 28.3 | $280K | 65 | 3 |
| Gas stations | 48 | #303 of 536 | 61 | 23.6 | $1.3M | 55 | 46 |
| Salons, barbers and spas | 48 | #304 of 538 | 132 | 51.1 | $155K | 73 | 8 |
| Barbershops | 46 | #224 of 377 | 13 | 5.0 | $1.6M | 83 | Under 3 |
| Optometrists and eye care | 45 | #253 of 400 | 16 | 6.2 | $1.6M | 51 | 4 |
| Coffee shops and cafes | 45 | #315 of 529 | 27 | 10.5 | $3.1M | 84 | 15 |
| Spas and skin care | 45 | #316 of 504 | 27 | 10.5 | $757K | 86 | 4 |
| Auto repair and car care | 44 | #340 of 538 | 121 | 46.8 | $200K | 75 | 43 |
| Grocery and convenience stores | 44 | #347 of 538 | 73 | 28.3 | $2M | 58 | 18 |
| Veterinarians | 43 | #249 of 398 | 13 | 5.0 | $1.5M | 56 | 10 |
| Gyms, studios and classes | 43 | #365 of 535 | 37 | 14.3 | $388K | 59 | 6 |
| Chiropractors | 42 | #278 of 426 | 15 | 5.8 | $1.7M | 71 | 9 |
| Sit-down restaurants | 42 | #352 of 538 | 148 | 57.3 | $571K | 86 | 51 |
| Martial arts and dance studios | 41 | #255 of 378 | 10 | 3.9 | $1.4M | 71 | Under 3 |
| Grocery stores | 41 | #350 of 506 | 28 | 10.8 | $5.2M | 56 | 12 |
| Clothing and shoe stores | 40 | #359 of 536 | 47 | 18.2 | $910K | 72 | 22 |
| Restaurants and cafes | 40 | #376 of 538 | 267 | 103.3 | $316K | 85 | 124 |
| Physical therapy | 39 | #289 of 400 | 18 | 7.0 | $1.4M | 59 | 9 |
| Car washes and detailing | 39 | #315 of 441 | 26 | 10.1 | $932K | 37 | 5 |
| Nail salons | 38 | #280 of 387 | 18 | 7.0 | $1.1M | 68 | Under 3 |
| Pet grooming and boarding | 38 | #287 of 387 | 15 | 5.8 | $1.3M | 52 | 9 |
| Gyms | 38 | #389 of 506 | 24 | 9.3 | $599K | 46 | 6 |
| Child care and preschools | 37 | #342 of 454 | 19 | 7.4 | $462K | 46 | 17 |
| Fast food and sandwich shops | 37 | #393 of 537 | 43 | 16.6 | $2M | 64 | 56 |
| Clothing, shoes and laundry | 37 | #397 of 536 | 65 | 25.2 | $658K | 75 | 28 |
| Pet businesses | 37 | #418 of 527 | 42 | 16.3 | $472K | 54 | 19 |
| Dentists and orthodontists | 33 | #423 of 526 | 27 | 10.5 | $949K | 96 | 27 |
| Doctors, dentists and clinics | 28 | #468 of 538 | 223 | 86.3 | $115K | 75 | 109 |
| Primary care and pediatrics | 27 | #398 of 458 | 36 | 13.9 | $712K | 40 | 56 |
| House cleaning | Not scored | Not scored | 4 | 1.5 | $8.5M | 133 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 1.2 | $14.3M | 91 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 45 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.2 | $8.5M | 35 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $4.8M | 118 | 6 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $17M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $24.2M | Too few | 3 |
Household spending in the Tullahoma-Manchester area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.2M | $937 | 98 |
| Gasoline and other fuels | $79.8M | $3,088 | 119 |
| Food away from home | $84.4M | $3,268 | 80 |
| Groceries | $144.4M | $5,590 | 88 |
| Personal care products and services | $20.5M | $792 | 79 |
| Child care and other personal services | $8.8M | $339 | 58 |
| Memberships, classes and admissions | $14.4M | $556 | 57 |
| Medical and dental services | $25.6M | $991 | 77 |
| Pets | $19.8M | $767 | 84 |
| Clothing, shoes and related services | $42.8M | $1,655 | 81 |
| Vehicle insurance | $68.7M | $2,661 | 136 |
| Home repairs, maintenance and insurance | $66.4M | $2,572 | 85 |
| Lawn care, cleaning and other household services | $34.1M | $1,318 | 93 |
| Rent and homeowner costs | $355.1M | $13,745 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Tullahoma-Manchester area
- Population, 2025 estimate
- 69,339+7.3% since 2020
- Households
- 25,836
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 558 sq. mi.
- People per square mile
- 119
- Median household income
- $62,285
- Average household income
- $77,589
- Median home value
- $251,500
- Jobs located here
- 28,313
- Daytime population
- 67,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tullahoma-Manchester area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Tullahoma-Manchester area 2
- Coffee County, TN59,710 people
- Moore County, TN6,674 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Tullahoma-Manchester, TN area growing?
Population estimates put the Tullahoma-Manchester area at 69,339 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 25,836 households.
How much do households in the Tullahoma-Manchester, TN area spend?
Households in the Tullahoma-Manchester area spend about $355.1M a year on rent and homeowner costs, $144.4M on groceries and $84.4M on food away from home. Set against the U.S., households in the Tullahoma-Manchester area spend the most on vehicle insurance (an index of 136, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
Which business types have the highest market scores in the Tullahoma-Manchester, TN area?
The highest Groundwork market scores in the Tullahoma-Manchester area are for insurance agencies (88); HVAC and plumbing companies (75); and lawn care, cleaning and pest control companies (75). The Tullahoma-Manchester area ranks #22 of 537 scored small-town markets for insurance agencies.
How does the Tullahoma-Manchester, TN area compare with the U.S.?
The median household income in the Tullahoma-Manchester area is $62,285 a year, 23% below the U.S. median of $80,734. The population rose 7.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $251,500, against $332,700 for the U.S. For its number of households, the Tullahoma-Manchester area has the most map listings, relative to the U.S., for car washes and detailers (2.7 times the U.S. rate) and the fewest for pizza places (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Tullahoma-Manchester area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tullahoma-Manchester area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Tullahoma-Manchester area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tullahoma-Manchester area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.