Groundwork

County profile · Tennessee

Coffee County, TN market data

Population, household spending and competition for 56 business types in Coffee County, each scored against other counties.

Population, 2025
62,419
+7.4% since 2020
Households
23,097
Median household income
$61,505
+22.2% vs. 2015–2019, before inflation
Median home value
$246,800
Jobs located here
25,645
Highest market score
78
Insurance agencies, #283 of 2,272 scored counties

A site report maps the competitors on map listings around any address in Coffee County by name and distance, and the households and spending within reach. Or open the report at the center of Coffee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 62,419 people live in Coffee County, in 23,097 households. Between 2020 and 2025, the population of Coffee County grew 7.4%, faster than the U.S. (+3.1%). The median household income in Coffee County is $61,505 a year, 24% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Coffee County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).

The highest Groundwork market scores in Coffee County are for insurance agencies (78); HVAC and plumbing companies (68); and lawn care, cleaning and pest control companies (66). Coffee County ranks #283 of 2,272 scored counties for insurance agencies.

Coffee County is part of the Tullahoma-Manchester area. For its number of households, Coffee County has the most map listings, relative to the U.S., for car washes and detailers (2.7 times the U.S. rate) and the fewest for bakeries and dessert shops (38% below the U.S. rate).

All 56 business types in Coffee County

Highest Groundwork market score first. Each score compares Coffee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Coffee County, TN, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Insurance agencies78#283 of 2,2723314.3$1.8M14615
HVAC and plumbing68#259 of 1,707135.6$4.5M969
Lawn, cleaning and pest control66#323 of 1,771198.2$1.6M9523
Landscaping and lawn care64#386 of 1,493135.6$2.3M7915
Mortgage brokers and lenders63#201 of 88752.2Index only162Under 3
Roofing and gutters60#368 of 1,17783.5$7.4M873
Bakeries and dessert shops55#729 of 1,889146.1$5.3M12915
Real estate agents and brokers54#855 of 2,1766126.4Index only957
Home repair trades54#863 of 2,0572912.6$2M8430
Real estate54#890 of 2,2297130.7Index only10313
Pizza53#889 of 2,090135.6$5.8M11352
Tire shops51#747 of 1,53083.5$2.7M1067
Funeral homes47#789 of 1,47283.5$425K638
Hair salons47#1,354 of 2,3397130.7$255K593
Collision repair and body shops45#784 of 1,32793.9$2.4M777
Convenience stores45#1,315 of 2,2613414.7$3.8M486
Salons, barbers and spas45#1,498 of 2,38512855.4$142K678
Spas and skin care43#1,159 of 1,7692611.3$698K804
Gyms, studios and classes41#1,473 of 2,0883615.6$351K536
Auto repair shops41#1,626 of 2,3786327.3$338K7626
Barbershops40#932 of 1,356125.2$1.5M80Under 3
Electricians39#847 of 1,16083.5$7.4M6218
Gas stations39#1,644 of 2,3586026.0$1.2M4943
Coffee shops and cafes38#1,479 of 2,0632510.8$3M8115
Grocery and convenience stores38#1,684 of 2,4026829.4$1.9M5618
Veterinarians37#1,053 of 1,485125.2$1.5M548
Pet stores36#701 of 97473.0$2.5M55Under 3
Grocery stores36#1,490 of 2,0702510.8$5.1M5512
Optometrists and eye care35#1,013 of 1,302166.9$1.4M454
Gyms35#1,400 of 1,7922310.0$549K426
Pet businesses34#1,771 of 2,2004017.3$438K5015
Sit-down restaurants34#1,898 of 2,40513960.2$538K8147
Pet grooming and boarding33#1,128 of 1,461146.1$1.3M497
Physical therapy33#1,161 of 1,422187.8$1.3M539
Chiropractors33#1,207 of 1,490156.5$1.5M639
Child care and preschools33#1,283 of 1,611166.9$481K4815
Clothing and shoe stores33#1,632 of 2,0874419.1$862K6821
Restaurants and cafes33#1,919 of 2,405241104.3$310K84116
Auto repair and car care33#1,938 of 2,40111750.7$182K6842
Martial arts and dance studios31#1,130 of 1,334104.3$1.3M63Under 3
Car washes and detailing31#1,200 of 1,4512410.4$887K355
Nail salons30#1,147 of 1,328187.8$1M60Under 3
Dentists and orthodontists30#1,639 of 1,8862611.3$876K8926
Clothing, shoes and laundry30#1,851 of 2,2106126.4$622K7127
Fast food and sandwich shops30#1,857 of 2,2224218.2$1.8M5852
Laundromats29#636 of 78552.2$7.6M613
Doctors, dentists and clinics25#2,218 of 2,39422095.3$104K68106
Primary care and pediatrics24#1,504 of 1,6563615.6$633K3654
House cleaningNot scoredNot scored41.7$7.6M1184
Dry cleanersNot scoredNot scored31.3$12.6M813
Home inspectorsNot scoredNot scored31.3Index only40Under 3
Urgent care and walk-in clinicsNot scoredNot scored31.3$7.6M314
Yoga, Pilates and fitness studiosNot scoredNot scored31.3$4.2M1046
Pest controlNot scoredNot scored20.9$15.1MToo few4
Property managementNot scoredNot scored20.9Index onlyToo few4
Oil change and quick lubeNot scoredNot scored10.4$21.3MToo few3

Household spending in Coffee County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Coffee County, TN by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$21.3M$92296
Gasoline and other fuels$70.3M$3,042117
Food away from home$74.8M$3,23780
Groceries$128.4M$5,56188
Personal care products and services$18.1M$78578
Child care and other personal services$7.7M$33357
Memberships, classes and admissions$12.6M$54756
Medical and dental services$22.8M$98677
Pets$17.5M$75983
Clothing, shoes and related services$37.9M$1,64280
Vehicle insurance$60.6M$2,624134
Home repairs, maintenance and insurance$59.1M$2,55885
Lawn care, cleaning and other household services$30.2M$1,31093
Rent and homeowner costs$315.7M$13,66982

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Coffee County

Population, 2025 estimate
62,419+7.4% since 2020
Households
23,097
Median age
39.2
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
429 sq. mi.
People per square mile
139
Median household income
$61,505+22.2% vs. 2015–2019, before inflation
Average household income
$76,596
Median home value
$246,800
Jobs located here
25,645
Daytime population
61,305Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Coffee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Coffee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee County is part of the Tullahoma-Manchester, TN area.

Questions

How fast is Coffee County, TN growing?

Population estimates put Coffee County at 62,419 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 23,097 households. Against the 2015–2019 survey, median household income rose 22.2%, before inflation.

How much do households in Coffee County, TN spend?

Households in Coffee County spend about $315.7M a year on rent and homeowner costs, $128.4M on groceries and $74.8M on food away from home. Relative to the U.S., household spending in Coffee County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).

Which business types have the highest market scores in Coffee County, TN?

Of the business types scored in Coffee County, insurance agencies (78); HVAC and plumbing companies (68); and lawn care, cleaning and pest control companies (66) have the highest Groundwork market scores. For insurance agencies, that ranks #283 of 2,272 scored counties.

How does Coffee County, TN compare with the U.S.?

Median household income in Coffee County is $61,505, 24% below the U.S. median of $80,734. The population rose 7.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $246,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.7 times the U.S. rate) and lowest for bakeries and dessert shops (38% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Coffee County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Coffee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Coffee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Coffee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.