Groundwork

Food and drink · Metro area · Tennessee

Pizza places in the Johnson City, TN metro area

The pizza places in the Johnson City, TN metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #289 of 387 scored metro areas
#8 of 10 scored metro areas based in Tennessee

Listings
72
50 chain locations (69%)
Official establishments
178
All limited-service restaurants · +6.0% since 2019
Household spending a year
$293.6M
On food away from home · $3,300 a household
Spending per listing
$4.1M
20% below the U.S.
Listings per 10k households
8.1
In line with the U.S.
Population, 2025
216,416
+4.3% since 2020

See the pizza places around any address in the Johnson City metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 72 pizza places in the Johnson City metro area. 50 of them (69%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 8.1, in line with the U.S. rate of 8.0.

Household spending on food away from home in the Johnson City metro area comes to about $293.6M a year: $3,300 per household, 19% below the U.S. average. That is about $4.1M of household spending for each pizza place on map listings, 20% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 178 businesses with payroll classed as limited-service restaurants in the Johnson City metro area in 2023, up 6.0% from 2019. That is one for every 500 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 23 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $454K have gone to businesses classed as limited-service restaurants in the Johnson City metro area.

Between 2020 and 2025, the population of the Johnson City metro area grew 4.3%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in the Johnson City metro area is 38 (lower middle), #289 of 387 scored metro areas and #8 of 10 scored metro areas based in Tennessee.

How the Johnson City metro area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Johnson City, TN metro area compared with Tennessee and the U.S.
MeasureJohnson City metro areaTennesseeU.S.
Listings per 10k households8.17.28.0
Spending per listing$4.1M$5.1M$5.1M
Households per official establishment (all limited-service restaurants)500492478
Official establishment growth, 2019–2023+6.0%+6.2%+6.1%
Population growth, 2020–2025+4.3%+5.6%+3.1%
Spending per household on food away from home$3,300$3,670$4,070
Median household income$57,762$69,595$80,734
Groundwork market score3848

Official counts and lending

Businesses

Official establishments, 2019 to 2023
178All limited-service restaurants · +6.0% over the period
Employees, 2023
4,440
Annual payroll, 2023
$79.6M
One-person businesses, 2023
23All limited-service restaurants with no payroll
Map listings, September 2026
7250 chain locations
Listings at the U.S. rate for this spending
58The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$454K

SBA-backed loans to businesses classed as limited-service restaurants in the Johnson City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Johnson City metro area

Population, 2025 estimate
216,416+4.3% since 2020
Households
88,979
Median age
42.7
Homes lived in by their owners
68%
Vehicles per household
2.0
Land area
854 sq. mi.
People per square mile
247
Median household income
$57,762+30.0% vs. 2015–2019, before inflation
Average household income
$79,488
Median home value
$219,200
Jobs located here
82,986
Daytime population
208,127Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Johnson City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Tennessee

Every Tennessee market ranked →

The highest-scoring metro areas in Tennessee for pizza places, numbered among those based in Tennessee, with the Johnson City metro area marked.

Top metro areas in Tennessee

Metro areas in Tennessee ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Nashville-Davidson–Murfreesboro–Franklin, TN645897.1$5.8M+8.7%#97 of 387
2Chattanooga, TN-GA571606.9$5.4M+5.3%#132 of 387
3Cleveland, TN56306.0$5.7M+6.1%#138 of 387
4Knoxville, TN562957.8$4.8M+6.9%#144 of 387
5Memphis, TN-MS-AR492935.6$6.5M−0.3%#202 of 387
6Clarksville, TN-KY421149.1$3.9M+8.5%#255 of 387
7Morristown, TN40418.5$3.9M+7.9%#270 of 387
8Johnson City, TN38728.1$4.1M+4.3%#289 of 387
9Jackson, TN32547.5$4.5M+2.2%#325 of 387
10Kingsport-Bristol, TN-VA281219.2$3.6M+2.3%#348 of 387

Other business types in the Johnson City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Johnson City, TN metro area?

The Johnson City metro area has 72 pizza places on map listings as of September 2026. 50 of them (69%) are chain locations. The listings count pizza restaurants. Official counts show 178 businesses with payroll classed as limited-service restaurants in 2023, up 6.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 23 one-person businesses without payroll.

How much do households in the Johnson City, TN metro area spend on food away from home?

About $293.6M a year, or $3,300 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 72 pizza places on map listings, it comes to $4.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 88,979 households in the Johnson City metro area and national spending patterns by income.

How does the Johnson City, TN metro area compare with the U.S. for pizza places?

The Johnson City metro area has 8.1 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $4.1M, 20% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Johnson City metro area would have about 58, against 72 on map listings. There is one business with payroll in the industry for every 500 households, against one for every 478 across the U.S. The official count rose 6.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Johnson City, TN metro area growing?

Population estimates put the Johnson City metro area at 216,416 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 88,979 households. The median household income in the Johnson City metro area is $57,762 a year, 28% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Johnson City metro area scores 38 for pizza places (lower middle), #289 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Johnson City metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Johnson City metro area

Screening a site or an acquisition in the Johnson City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Johnson City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.