Small-town market profile · Tennessee
Fayetteville, TN area market data
Population, household spending and competition for 56 business types in the Fayetteville area, each scored against other small-town markets.
- Population, 2025
- 36,853
- +4.3% since 2020
- Households
- 14,849
- Median household income
- $64,667
- Median home value
- $229,700
- Jobs located here
- 9,866
- Highest market score
- 93
- Insurance agencies, #6 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Fayetteville area by name and distance, and the households and spending within reach. Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,853 people live in the Fayetteville area, in 14,849 households. Population estimates show the Fayetteville area grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Fayetteville area is $64,667 a year, 20% below the U.S. median of $80,734.
Set against the U.S., households in the Fayetteville area spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in the Fayetteville area are for insurance agencies (93), restaurants and cafes (84) and dentists and orthodontists (83). The Fayetteville area ranks #6 of 537 scored small-town markets for insurance agencies.
The Fayetteville area is made up of one county, Lincoln County. For its number of households, the Fayetteville area has the most map listings, relative to the U.S., for car washes and detailers (76% above the U.S. rate) and the fewest for gyms and studios (55% below the U.S. rate).
All 56 business types in the Fayetteville area
Highest Groundwork market score first. Each score compares the Fayetteville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 93 | #6 of 537 | 13 | 8.8 | $3.3M | 265 | 10 |
| Restaurants and cafes | 84 | #17 of 538 | 107 | 72.1 | $481K | 130 | 42 |
| Dentists and orthodontists | 83 | #8 of 526 | 5 | 3.4 | $3.1M | 313 | 5 |
| Pet grooming and boarding | 81 | #14 of 387 | 5 | 3.4 | $2.4M | 95 | Under 3 |
| Coffee shops and cafes | 78 | #14 of 529 | 10 | 6.7 | $5.1M | 139 | 4 |
| Sit-down restaurants | 77 | #31 of 538 | 58 | 39.1 | $888K | 134 | 22 |
| Fast food and sandwich shops | 77 | #48 of 537 | 17 | 11.4 | $3M | 99 | 16 |
| Auto repair shops | 76 | #37 of 538 | 30 | 20.2 | $516K | 116 | 13 |
| Auto repair and car care | 75 | #46 of 538 | 54 | 36.4 | $287K | 107 | 19 |
| Real estate agents and brokers | 74 | #29 of 533 | 21 | 14.1 | Index only | 184 | 5 |
| Bakeries and dessert shops | 74 | #36 of 507 | 10 | 6.7 | $5.1M | 124 | 4 |
| Doctors, dentists and clinics | 74 | #60 of 538 | 60 | 40.4 | $256K | 168 | 26 |
| Gyms, studios and classes | 71 | #43 of 535 | 10 | 6.7 | $928K | 140 | 4 |
| Real estate | 70 | #50 of 536 | 29 | 19.5 | Index only | 168 | 9 |
| Roofing and gutters | 67 | #53 of 288 | 5 | 3.4 | $7.9M | 93 | Under 3 |
| Funeral homes | 67 | #82 of 365 | 5 | 3.4 | $447K | 66 | Under 3 |
| Tire shops | 67 | #101 of 431 | 5 | 3.4 | $3.1M | 124 | 4 |
| Physical therapy | 66 | #85 of 400 | 5 | 3.4 | $3.1M | 128 | 4 |
| Pet businesses | 65 | #99 of 527 | 20 | 13.5 | $607K | 69 | 5 |
| Electricians | 63 | #69 of 295 | 7 | 4.7 | $5.6M | 47 | 4 |
| Gas stations | 63 | #135 of 536 | 25 | 16.8 | $2M | 85 | 28 |
| Grocery stores | 62 | #133 of 506 | 10 | 6.7 | $8.5M | 92 | 6 |
| Home repair trades | 61 | #132 of 526 | 22 | 14.8 | $1.8M | 74 | 16 |
| Lawn, cleaning and pest control | 60 | #141 of 481 | 15 | 10.1 | $1.4M | 81 | 17 |
| HVAC and plumbing | 60 | #143 of 476 | 10 | 6.7 | $3.9M | 83 | 12 |
| Nail salons | 59 | #136 of 387 | 6 | 4.0 | $2M | 123 | Under 3 |
| Convenience stores | 59 | #197 of 529 | 16 | 10.8 | $5.3M | 68 | 4 |
| Hair salons | 58 | #182 of 538 | 33 | 22.2 | $373K | 87 | 3 |
| Grocery and convenience stores | 58 | #201 of 538 | 33 | 22.2 | $2.6M | 76 | 10 |
| Clothing, shoes and laundry | 58 | #202 of 536 | 23 | 15.5 | $1.1M | 128 | 12 |
| Clothing and shoe stores | 57 | #211 of 536 | 17 | 11.4 | $1.5M | 120 | 12 |
| Primary care and pediatrics | 55 | #200 of 458 | 10 | 6.7 | $1.5M | 86 | 13 |
| Salons, barbers and spas | 55 | #215 of 538 | 58 | 39.1 | $212K | 100 | 7 |
| Veterinarians | 54 | #174 of 398 | 7 | 4.7 | $1.7M | 64 | 5 |
| Landscaping and lawn care | 52 | #173 of 399 | 11 | 7.4 | $1.8M | 63 | 14 |
| Optometrists and eye care | 50 | #211 of 400 | 6 | 4.0 | $2.6M | 82 | Under 3 |
| Martial arts and dance studios | 46 | #219 of 378 | 6 | 4.0 | $1.5M | 77 | Under 3 |
| Mortgage brokers and lenders | 45 | #110 of 177 | 7 | 4.7 | Index only | 77 | Under 3 |
| Car washes and detailing | 45 | #264 of 441 | 10 | 6.7 | $1.5M | 62 | Under 3 |
| Spas and skin care | 40 | #374 of 504 | 16 | 10.8 | $769K | 88 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.7 | $3.9M | 126 | 5 |
| Gyms | Not scored | Not scored | 4 | 2.7 | $2.3M | 178 | 4 |
| Pizza | Not scored | Not scored | 4 | 2.7 | $12.9M | 253 | 16 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.1M | 217 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.0 | $1.9M | 194 | 5 |
| Chiropractors | Not scored | Not scored | 3 | 2.0 | $5.1M | 214 | 4 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.8M | 66 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4M | 89 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $20.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $25.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Fayetteville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,043 | 109 |
| Gasoline and other fuels | $50.5M | $3,403 | 131 |
| Food away from home | $51.5M | $3,467 | 85 |
| Groceries | $85.2M | $5,737 | 91 |
| Personal care products and services | $12.3M | $828 | 82 |
| Child care and other personal services | $5.8M | $393 | 68 |
| Memberships, classes and admissions | $9.3M | $625 | 64 |
| Medical and dental services | $15.4M | $1,035 | 80 |
| Pets | $12.1M | $817 | 90 |
| Clothing, shoes and related services | $25.9M | $1,743 | 85 |
| Vehicle insurance | $43.2M | $2,908 | 149 |
| Home repairs, maintenance and insurance | $39.3M | $2,650 | 88 |
| Lawn care, cleaning and other household services | $20.3M | $1,370 | 97 |
| Rent and homeowner costs | $210.8M | $14,198 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fayetteville area
- Population, 2025 estimate
- 36,853+4.3% since 2020
- Households
- 14,849
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 570 sq. mi.
- People per square mile
- 63
- Median household income
- $64,667
- Average household income
- $85,221
- Median home value
- $229,700
- Jobs located here
- 9,866
- Daytime population
- 30,502Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fayetteville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fayetteville area 1
- Lincoln County, TN35,946 people
Other markets based in Tennessee 12
- Nashville-Davidson–Murfreesboro–Franklin, TN metro area2,079,596 people
- Memphis, TN-MS-AR metro area1,341,924 people
- Knoxville, TN metro area932,241 people
- Chattanooga, TN-GA metro area575,812 people
- Clarksville, TN-KY metro area334,564 people
- Kingsport-Bristol, TN-VA metro area310,842 people
- Johnson City, TN metro area210,729 people
- Jackson, TN metro area181,719 people
- Cleveland, TN metro area128,963 people
- Morristown, TN metro area122,533 people
- Cookeville, TN area145,812 people
- Sevierville, TN area99,652 people
Questions
How fast is the Fayetteville, TN area growing?
Population estimates put the Fayetteville area at 36,853 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 14,849 households.
How much do households in the Fayetteville, TN area spend?
Households in the Fayetteville area spend about $210.8M a year on rent and homeowner costs, $85.2M on groceries and $51.5M on food away from home. Relative to the U.S., household spending in the Fayetteville area runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in the Fayetteville, TN area?
Of the business types scored in the Fayetteville area, insurance agencies (93), restaurants and cafes (84) and dentists and orthodontists (83) have the highest Groundwork market scores. For insurance agencies, that ranks #6 of 537 scored small-town markets.
How does the Fayetteville, TN area compare with the U.S.?
Median household income in the Fayetteville area is $64,667, 20% below the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (76% above the U.S. rate) and lowest for gyms and studios (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Fayetteville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fayetteville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in the Fayetteville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.