Food and drink · Small-town market · Tennessee
Pizza places in the Fayetteville, TN area
How the Fayetteville, TN area compares with other small-town markets and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 4 chain locations (100%)
- Official establishments
- 16
- All limited-service restaurants · −20.0% since 2019
- Household spending a year
- $51.5M
- On food away from home · $3,467 a household
- Spending per listing
- $12.9M
- 2.5 times the U.S.
- Listings per 10k households
- 2.7
- 66% below the U.S.
- Population, 2025
- 36,853
- +4.3% since 2020
See the pizza places around any address in the Fayetteville area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 pizza places in the Fayetteville area. Per 10,000 households, that is 2.7, 66% below the U.S. rate of 8.0.
Households in the Fayetteville area spend about $51.5M a year on food away from home, or $3,467 per household, 15% below the U.S. average. Spread across 4 pizza places, that is $12.9M per pizza place, 2.5 times the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 16 businesses with payroll classed as limited-service restaurants in the Fayetteville area in 2023, down 20.0% from 2019. That is one for every 928 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too.
Population estimates show the Fayetteville area grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). With 4 pizza places on map listings, the Fayetteville area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Fayetteville area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fayetteville area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 7.2 | 8.0 |
| Spending per listing | $12.9M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 928 | 492 | 478 |
| Official establishment growth, 2019–2023 | −20.0% | +6.2% | +6.1% |
| Population growth, 2020–2025 | +4.3% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,467 | $3,670 | $4,070 |
| Median household income | $64,667 | $69,595 | $80,734 |
| Groundwork market score | Not scored | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16All limited-service restaurants · −20.0% over the period
- Employees, 2023
- 394
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 44 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in the Fayetteville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Fayetteville area
- Population, 2025 estimate
- 36,853+4.3% since 2020
- Households
- 14,849
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 570 sq. mi.
- People per square mile
- 63
- Median household income
- $64,667
- Average household income
- $85,221
- Median home value
- $229,700
- Jobs located here
- 9,866
- Daytime population
- 30,502Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fayetteville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for pizza places, numbered among those based in Tennessee, with the Fayetteville area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winchester, TN | 85 | 7 | 4.0 | $8.5M | +6.4% | #6 of 520 |
| 2Shelbyville, TN | 84 | 7 | 3.6 | $9.7M | +9.7% | #8 of 520 |
| 3Lewisburg, TN | 82 | 7 | 5.1 | $7.1M | +10.5% | #15 of 520 |
| 4Crossville, TN | 76 | 16 | 5.7 | $5.7M | +8.0% | #36 of 520 |
| 5McMinnville, TN | 73 | 7 | 4.3 | $7.3M | +6.5% | #53 of 520 |
| 6Lawrenceburg, TN | 69 | 5 | 2.9 | $10.8M | +6.2% | #75 of 520 |
| 7Athens, TN | 69 | 18 | 6.8 | $4.9M | +8.2% | #84 of 520 |
| 8Tullahoma-Manchester, TN | 62 | 13 | 5.0 | $6.5M | +7.3% | #134 of 520 |
| 9Cookeville, TN | 56 | 44 | 7.5 | $4.3M | +7.6% | #191 of 520 |
| 10Newport, TN | 56 | 13 | 8.4 | $3.5M | +5.1% | #199 of 520 |
| Fayetteville, TN | Not scored | 4 | 2.7 | $12.9M | +4.3% |
Other business types in the Fayetteville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Fayetteville, TN area?
There are 4 pizza places on map listings in the Fayetteville area as of September 2026. The listings count pizza restaurants. Official counts show 16 businesses with payroll classed as limited-service restaurants in 2023, down 20.0% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in the Fayetteville, TN area spend on food away from home?
About $51.5M a year, or $3,467 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 4 pizza places on map listings, it comes to $12.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 14,849 households in the Fayetteville area and national spending patterns by income.
How does the Fayetteville, TN area compare with the U.S. for pizza places?
The Fayetteville area has 2.7 pizza places per 10,000 households, 66% below the U.S. rate of 8.0. Spending per pizza place is $12.9M, 2.5 times the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Fayetteville area would have about 10, against 4 on map listings. There is one business with payroll in the industry for every 928 households, against one for every 478 across the U.S. The official count fell 20.0% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Fayetteville, TN area growing?
Population estimates put the Fayetteville area at 36,853 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 14,849 households. The median household income in the Fayetteville area is $64,667 a year, 20% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville area has no market score for pizza places: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fayetteville area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Fayetteville area
Screening a site or an acquisition in the Fayetteville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.