Groundwork

Clothing and laundry · Small-town market · Tennessee

Clothing and shoe stores in the Fayetteville, TN area

How the Fayetteville, TN area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #211 of 536 scored small-town markets
#8 of 17 scored small-town markets based in Tennessee

Listings
17
9 chain locations (53%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$25.9M
On clothing, shoes and related services · $1,743 a household
Spending per listing
$1.5M
20% above the U.S.
Listings per 10k households
11.4
30% below the U.S.
Population, 2025
36,853
+4.3% since 2020

See the clothing and shoe stores around any address in the Fayetteville area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 17 clothing and shoe stores in the Fayetteville area. 9 of them (53%) are chain locations, against 44% across the U.S. That is 11.4 per 10,000 households, 30% below the U.S. rate of 16.2.

Households in the Fayetteville area spend about $25.9M a year on clothing, shoes and related services, or $1,743 per household, 15% below the U.S. average. That works out to $1.5M per store, 20% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in the Fayetteville area was 12 in 2023. That is one for every 1,237 households, against one for every 1,273 across the U.S. Another 23 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Fayetteville area grew 4.3%, faster than the U.S. (+3.1%). The Fayetteville area scores 57 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #211 of 536 scored small-town markets and #8 of 17 scored small-town markets based in Tennessee.

How the Fayetteville area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Fayetteville, TN area compared with Tennessee and the U.S.
MeasureFayetteville areaTennesseeU.S.
Listings per 10k households11.417.016.2
Spending per listing$1.5M$1.1M$1.3M
Households per official establishment1,2371,2411,273
Official establishment growth, 2019–2023n/a−7.6%−12.2%
Population growth, 2020–2025+4.3%+5.6%+3.1%
Spending per household on clothing, shoes and related services$1,743$1,842$2,055
Median household income$64,667$69,595$80,734
Groundwork market score5738

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
61
Annual payroll, 2023
$959K
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
179 chain locations
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Fayetteville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Fayetteville area

Population, 2025 estimate
36,853+4.3% since 2020
Households
14,849
Median age
42.5
Homes lived in by their owners
76%
Vehicles per household
2.2
Land area
570 sq. mi.
People per square mile
63
Median household income
$64,667
Average household income
$85,221
Median home value
$229,700
Jobs located here
9,866
Daytime population
30,502Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Fayetteville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Tennessee

Every Tennessee market ranked →

The highest-scoring small-town markets in Tennessee for clothing and shoe stores, numbered among those based in Tennessee, with the Fayetteville area marked.

Top small-town markets in Tennessee

Small-town markets in Tennessee ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Winchester, TN77105.7$3M+6.4%#39 of 536
2Athens, TN76207.6$2.2M+8.2%#53 of 536
3Newport, TN7474.5$3.4M+5.1%#64 of 536
4Crossville, TN72186.4$2.6M+8.0%#79 of 536
5Lewisburg, TN712014.7$1.2M+10.5%#96 of 536
6Lawrenceburg, TN612212.9$1.2M+6.2%#176 of 536
7Greeneville, TN603010.6$1.5M+5.0%#181 of 536
8Fayetteville, TN571711.4$1.5M+4.3%#211 of 536
9Cookeville, TN519416.0$1M+7.6%#269 of 536
10Shelbyville, TN483417.4$1M+9.7%#296 of 536

Other business types in the Fayetteville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Fayetteville, TN area?

The Fayetteville area has 17 clothing and shoe stores on map listings as of September 2026. 9 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 12 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 23 one-person businesses without payroll.

How much do households in the Fayetteville, TN area spend on clothing, shoes and related services?

About $25.9M a year, or $1,743 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 17 clothing and shoe stores on map listings, it comes to $1.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 14,849 households in the Fayetteville area and national spending patterns by income.

How does the Fayetteville, TN area compare with the U.S. for clothing and shoe stores?

The Fayetteville area has 11.4 clothing and shoe stores per 10,000 households, 30% below the U.S. rate of 16.2. Spending per store is $1.5M, 20% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Fayetteville area would have about 20, against 17 on map listings. There is one business with payroll in the industry for every 1,237 households, against one for every 1,273 across the U.S.

How fast is the Fayetteville, TN area growing?

Population estimates put the Fayetteville area at 36,853 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 14,849 households. The median household income in the Fayetteville area is $64,667 a year, 20% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fayetteville area scores 57 for clothing and shoe stores (upper middle), #211 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Fayetteville area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Fayetteville area

Screening a site or an acquisition in the Fayetteville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Fayetteville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.