County profile · Tennessee
Lincoln County, TN market data
Population, household spending and competition for 56 business types in Lincoln County, each scored against other counties.
- Population, 2025
- 36,853
- +4.3% since 2020
- Households
- 14,849
- Median household income
- $64,667
- +30.7% vs. 2015–2019, before inflation
- Median home value
- $229,700
- Jobs located here
- 9,866
- Highest market score
- 87
- Insurance agencies, #100 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,853 people live in Lincoln County, in 14,849 households. Population estimates show Lincoln County grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Lincoln County is $64,667 a year, 20% below the U.S. median of $80,734. That rose 30.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln County spend the most on vehicle insurance (an index of 149, where 100 is the U.S. average) and the least on memberships, classes and admissions (64).
The highest Groundwork market scores in Lincoln County are for insurance agencies (87), dentists and orthodontists (78) and coffee shops and cafes (72). Lincoln County ranks #100 of 2,272 scored counties for insurance agencies.
Lincoln County is part of the Fayetteville area. For its number of households, Lincoln County has the most map listings, relative to the U.S., for car washes and detailers (76% above the U.S. rate) and the fewest for gyms and studios (55% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 87 | #100 of 2,272 | 13 | 8.8 | $3.3M | 265 | 10 |
| Dentists and orthodontists | 78 | #89 of 1,886 | 5 | 3.4 | $3.1M | 313 | 5 |
| Coffee shops and cafes | 72 | #251 of 2,063 | 10 | 6.7 | $5.1M | 139 | 4 |
| Restaurants and cafes | 72 | #350 of 2,405 | 107 | 72.1 | $481K | 130 | 42 |
| Real estate agents and brokers | 70 | #219 of 2,176 | 21 | 14.1 | Index only | 184 | 5 |
| Gyms, studios and classes | 70 | #245 of 2,088 | 10 | 6.7 | $928K | 140 | 4 |
| Bakeries and dessert shops | 69 | #300 of 1,889 | 10 | 6.7 | $5.1M | 124 | 4 |
| Auto repair shops | 68 | #429 of 2,378 | 30 | 20.2 | $516K | 116 | 13 |
| Fast food and sandwich shops | 67 | #490 of 2,222 | 17 | 11.4 | $3M | 99 | 16 |
| Real estate | 66 | #353 of 2,229 | 29 | 19.5 | Index only | 168 | 9 |
| Pet grooming and boarding | 65 | #357 of 1,461 | 5 | 3.4 | $2.4M | 95 | Under 3 |
| Sit-down restaurants | 65 | #528 of 2,405 | 58 | 39.1 | $888K | 134 | 22 |
| Auto repair and car care | 65 | #545 of 2,401 | 54 | 36.4 | $287K | 107 | 19 |
| Physical therapy | 63 | #365 of 1,422 | 5 | 3.4 | $3.1M | 128 | 4 |
| Doctors, dentists and clinics | 62 | #661 of 2,394 | 60 | 40.4 | $256K | 168 | 26 |
| Tire shops | 59 | #539 of 1,530 | 5 | 3.4 | $3.1M | 124 | 4 |
| Pet businesses | 59 | #710 of 2,200 | 20 | 13.5 | $607K | 69 | 5 |
| Funeral homes | 57 | #548 of 1,472 | 5 | 3.4 | $447K | 66 | Under 3 |
| Lawn, cleaning and pest control | 57 | #620 of 1,771 | 15 | 10.1 | $1.4M | 81 | 17 |
| Gas stations | 56 | #917 of 2,358 | 25 | 16.8 | $2M | 85 | 28 |
| Roofing and gutters | 55 | #481 of 1,177 | 5 | 3.4 | $7.9M | 93 | Under 3 |
| Nail salons | 55 | #533 of 1,328 | 6 | 4.0 | $2M | 123 | Under 3 |
| Grocery stores | 55 | #845 of 2,070 | 10 | 6.7 | $8.5M | 92 | 6 |
| Hair salons | 54 | #987 of 2,339 | 33 | 22.2 | $373K | 87 | 3 |
| HVAC and plumbing | 53 | #756 of 1,707 | 10 | 6.7 | $3.9M | 83 | 12 |
| Home repair trades | 53 | #914 of 2,057 | 22 | 14.8 | $1.8M | 74 | 16 |
| Convenience stores | 53 | #1,035 of 2,261 | 16 | 10.8 | $5.3M | 68 | 4 |
| Clothing, shoes and laundry | 52 | #1,049 of 2,210 | 23 | 15.5 | $1.1M | 128 | 12 |
| Grocery and convenience stores | 52 | #1,131 of 2,402 | 33 | 22.2 | $2.6M | 76 | 10 |
| Primary care and pediatrics | 51 | #815 of 1,656 | 10 | 6.7 | $1.5M | 86 | 13 |
| Salons, barbers and spas | 51 | #1,129 of 2,385 | 58 | 39.1 | $212K | 100 | 7 |
| Electricians | 50 | #600 of 1,160 | 7 | 4.7 | $5.6M | 47 | 4 |
| Clothing and shoe stores | 49 | #1,085 of 2,087 | 17 | 11.4 | $1.5M | 120 | 12 |
| Landscaping and lawn care | 48 | #773 of 1,493 | 11 | 7.4 | $1.8M | 63 | 14 |
| Veterinarians | 44 | #898 of 1,485 | 7 | 4.7 | $1.7M | 64 | 5 |
| Car washes and detailing | 41 | #970 of 1,451 | 10 | 6.7 | $1.5M | 62 | Under 3 |
| Spas and skin care | 41 | #1,220 of 1,769 | 16 | 10.8 | $769K | 88 | 3 |
| Optometrists and eye care | 40 | #913 of 1,302 | 6 | 4.0 | $2.6M | 82 | Under 3 |
| Martial arts and dance studios | 37 | #999 of 1,334 | 6 | 4.0 | $1.5M | 77 | Under 3 |
| Mortgage brokers and lenders | 36 | #695 of 887 | 7 | 4.7 | Index only | 77 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.7 | $3.9M | 126 | 5 |
| Gyms | Not scored | Not scored | 4 | 2.7 | $2.3M | 178 | 4 |
| Pizza | Not scored | Not scored | 4 | 2.7 | $12.9M | 253 | 16 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.1M | 217 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.0 | $1.9M | 194 | 5 |
| Chiropractors | Not scored | Not scored | 3 | 2.0 | $5.1M | 214 | 4 |
| Pest control | Not scored | Not scored | 3 | 2.0 | $6.8M | 66 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4M | 89 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $20.3M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $25.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,043 | 109 |
| Gasoline and other fuels | $50.5M | $3,403 | 131 |
| Food away from home | $51.5M | $3,467 | 85 |
| Groceries | $85.2M | $5,737 | 91 |
| Personal care products and services | $12.3M | $828 | 82 |
| Child care and other personal services | $5.8M | $393 | 68 |
| Memberships, classes and admissions | $9.3M | $625 | 64 |
| Medical and dental services | $15.4M | $1,035 | 80 |
| Pets | $12.1M | $817 | 90 |
| Clothing, shoes and related services | $25.9M | $1,743 | 85 |
| Vehicle insurance | $43.2M | $2,908 | 149 |
| Home repairs, maintenance and insurance | $39.3M | $2,650 | 88 |
| Lawn care, cleaning and other household services | $20.3M | $1,370 | 97 |
| Rent and homeowner costs | $210.8M | $14,198 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 36,853+4.3% since 2020
- Households
- 14,849
- Median age
- 42.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 570 sq. mi.
- People per square mile
- 63
- Median household income
- $64,667+30.7% vs. 2015–2019, before inflation
- Average household income
- $85,221
- Median home value
- $229,700
- Jobs located here
- 9,866
- Daytime population
- 30,502Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Moore County, TN6,674 people
- Giles County, TN30,620 people
- Franklin County, TN43,990 people
- Bedford County, TN52,237 people
- Marshall County, TN36,049 people
- Coffee County, TN59,710 people
- Maury County, TN107,791 people
- Lawrence County, TN45,385 people
Questions
How fast is Lincoln County, TN growing?
Population estimates put Lincoln County at 36,853 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 14,849 households. Against the 2015–2019 survey, median household income rose 30.7%, before inflation.
How much do households in Lincoln County, TN spend?
Households in Lincoln County spend about $210.8M a year on rent and homeowner costs, $85.2M on groceries and $51.5M on food away from home. Relative to the U.S., household spending in Lincoln County runs highest on vehicle insurance (an index of 149, where 100 is the U.S. average) and lowest on memberships, classes and admissions (64).
Which business types have the highest market scores in Lincoln County, TN?
Of the business types scored in Lincoln County, insurance agencies (87), dentists and orthodontists (78) and coffee shops and cafes (72) have the highest Groundwork market scores. For insurance agencies, that ranks #100 of 2,272 scored counties.
How does Lincoln County, TN compare with the U.S.?
Median household income in Lincoln County is $64,667, 20% below the U.S. median of $80,734. The population rose 4.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (76% above the U.S. rate) and lowest for gyms and studios (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.