Beauty and personal care · Metro area · Tennessee
Barbershops in the Chattanooga, TN-GA metro area
The barbershops in the Chattanooga, TN-GA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #142 of 387 scored metro areas
#1 of 10 scored metro areas based in Tennessee
- Listings
- 114
- 12 chain locations (11%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $205.8M
- On personal care products and services · $889 a household
- Spending per listing
- $1.8M
- 4% below the U.S.
- Listings per 10k households
- 4.9
- 8% below the U.S.
- Population, 2025
- 594,530
- +5.3% since 2020
See the barbershops around any address in the Chattanooga metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 114 barbershops in the Chattanooga metro area. Chain locations make up 11% of them, against 12% across the U.S. Per 10,000 households, that is 4.9, 8% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Chattanooga metro area comes to about $205.8M a year: $889 per household, 11% below the U.S. average. That is about $1.8M of household spending for each shop on map listings, 4% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in the Chattanooga metro area was 9 in 2023. That is one for every 25,704 households, against one for every 16,589 across the U.S. Another 181 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Chattanooga metro area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Chattanooga metro area is 56 (upper middle), #142 of 387 scored metro areas and #1 of 10 scored metro areas based in Tennessee.
How the Chattanooga metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chattanooga metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 5.2 | 5.3 |
| Spending per listing | $1.8M | $1.7M | $1.9M |
| Households per official establishment | 25,704 | 24,559 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +47.4% | +28.5% |
| Population growth, 2020–2025 | +5.3% | +5.6% | +3.1% |
| Spending per household on personal care products and services | $889 | $874 | $1,005 |
| Median household income | $72,161 | $69,595 | $80,734 |
| Groundwork market score | 56 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 27
- Annual payroll, 2023
- $727K
- One-person businesses, 2023
- 181Businesses with no payroll
- Map listings, September 2026
- 11412 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Chattanooga metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Chattanooga metro area
- Population, 2025 estimate
- 594,530+5.3% since 2020
- Households
- 231,335
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 2,089 sq. mi.
- People per square mile
- 276
- Median household income
- $72,161+35.8% vs. 2015–2019, before inflation
- Average household income
- $100,295
- Median home value
- $272,400
- Jobs located here
- 258,793
- Daytime population
- 593,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chattanooga metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for barbershops, numbered among those based in Tennessee, with the Chattanooga metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chattanooga, TN-GA | 56 | 114 | 4.9 | $1.8M | +5.3% | #142 of 387 |
| 2Kingsport-Bristol, TN-VA | 50 | 40 | 3.1 | $2.6M | +2.3% | #190 of 387 |
| 3Nashville-Davidson–Murfreesboro–Franklin, TN | 50 | 472 | 5.7 | $1.7M | +8.7% | #194 of 387 |
| 4Knoxville, TN | 49 | 178 | 4.7 | $1.9M | +6.9% | #198 of 387 |
| 5Cleveland, TN | 46 | 22 | 4.4 | $1.9M | +6.1% | #234 of 387 |
| 6Clarksville, TN-KY | 45 | 106 | 8.5 | $994K | +8.5% | #253 of 387 |
| 7Johnson City, TN | 41 | 39 | 4.4 | $1.8M | +4.3% | #270 of 387 |
| 8Morristown, TN | 41 | 23 | 4.8 | $1.7M | +7.9% | #271 of 387 |
| 9Memphis, TN-MS-AR | 37 | 326 | 6.2 | $1.4M | −0.3% | #301 of 387 |
| 10Jackson, TN | 23 | 41 | 5.7 | $1.4M | +2.2% | #356 of 387 |
Other business types in the Chattanooga metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons46
- Barbershops56
- Nail salons53
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Chattanooga, TN-GA metro area?
There are 114 barbershops on map listings in the Chattanooga metro area as of September 2026. 12 of them (11%) are chain locations. The listings count barbershops. Official counts show 9 businesses with payroll classed as barber shops in 2023. Official counts list 181 one-person businesses without payroll.
How much do households in the Chattanooga, TN-GA metro area spend on personal care products and services?
About $205.8M a year, or $889 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 114 barbershops on map listings, it comes to $1.8M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 231,335 households in the Chattanooga metro area and national spending patterns by income.
How does the Chattanooga, TN-GA metro area compare with the U.S. for barbershops?
The Chattanooga metro area has 4.9 barbershops per 10,000 households, 8% below the U.S. rate of 5.3. Spending per shop is $1.8M, 4% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Chattanooga metro area would have about 109, against 114 on map listings. There is one business with payroll in the industry for every 25,704 households, against one for every 16,589 across the U.S.
How fast is the Chattanooga, TN-GA metro area growing?
Population estimates put the Chattanooga metro area at 594,530 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 231,335 households. Median household income in the Chattanooga metro area is $72,161, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chattanooga metro area scores 56 for barbershops (upper middle), #142 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chattanooga metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Chattanooga metro area
Screening a site or an acquisition in the Chattanooga metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.