Beauty and personal care · Small-town market · Utah
Hair salons in the Heber, UT area
Competitor counts, household spending and official business counts for hair salons in the Heber, UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #33 of 538 scored small-town markets
#1 of 5 scored small-town markets based in Utah
- Listings
- 49
- 7 chain locations (14%)
- Official establishments
- 22
- −12.0% since 2019
- Household spending a year
- $37.3M
- On personal care products and services · $1,305 a household
- Spending per listing
- $762K
- 77% above the U.S.
- Listings per 10k households
- 17.1
- 27% below the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the hair salons around any address in the Heber area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in the Heber area is 74 (upper middle), #33 of 538 scored small-town markets and #1 of 5 scored small-town markets based in Utah. That puts it in the top 10% of small-town markets for hair salons.
As of September 2026, map listings count 49 hair salons in the Heber area. Of those, 7 are chain locations, or 14%, against 14% across the U.S. That is 17.1 per 10,000 households, 27% below the U.S. rate of 23.4.
Households in the Heber area spend about $37.3M a year on personal care products and services, or $1,305 per household, 30% above the U.S. average. Spread across 49 hair salons, that is $762K per salon, 77% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Heber area was 22 in 2023, down 12.0% from 2019. That is one for every 1,300 households, against one for every 1,535 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $288K has gone to businesses classed as beauty salons in the Heber area. Population estimates show the Heber area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.1 | 20.0 | 23.4 |
| Spending per listing | $762K | $551K | $430K |
| Households per official establishment | 1,300 | 1,173 | 1,535 |
| Official establishment growth, 2019–2023 | −12.0% | +27.7% | +6.0% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on personal care products and services | $1,305 | $1,100 | $1,005 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 74 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22−12.0% over the period
- Employees, 2023
- 124
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 157Businesses with no payroll
- Map listings, September 2026
- 497 chain locations
- Listings at the U.S. rate for this spending
- 87The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $288K
SBA-backed loans to businesses classed as beauty salons in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for hair salons, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Heber, UT | 74 | 49 | 17.1 | $762K | +5.3% | #33 of 538 |
| 2Brigham City, UT-ID | 73 | 36 | 16.8 | $597K | +12.6% | #37 of 538 |
| 3Cedar City, UT | 59 | 41 | 20.3 | $458K | +16.4% | #164 of 538 |
| Evanston, WY-UT | 52 | 20 | 23.2 | $422K | +2.0% | #255 of 538 |
| 4Vernal, UT | 43 | 35 | 28.8 | $330K | +7.3% | #350 of 538 |
| 5Price, UT | 36 | 18 | 22.2 | $381K | +1.0% | #425 of 538 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas53
- Hair salons74
- Barbershops70
- Nail salons65
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Heber, UT area?
The Heber area has 49 hair salons on map listings as of September 2026. 7 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 22 businesses with payroll classed as beauty salons in 2023, down 12.0% from 2019. Another 157 one-person businesses have no payroll, by official counts.
How much do households in the Heber, UT area spend on personal care products and services?
About $37.3M a year, or $1,305 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 49 hair salons on map listings, it comes to $762K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for hair salons?
The Heber area has 17.1 hair salons per 10,000 households, 27% below the U.S. rate of 23.4. Spending per salon is $762K, 77% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Heber area would have about 87, against 49 on map listings. There is one business with payroll in the industry for every 1,300 households, against one for every 1,535 across the U.S. The official count fell 12.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 74 for hair salons (upper middle), #33 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.