Food and drink · Small-town market · Utah
Restaurants and cafes in the Heber, UT area
The restaurants and cafes in the Heber, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #372 of 538 scored small-town markets
#5 of 5 scored small-town markets based in Utah
- Listings
- 579
- 140 chain locations (24%)
- Official establishments
- 215
- +5.9% since 2019
- Household spending a year
- $149.3M
- On food away from home · $5,217 a household
- Spending per listing
- $258K
- 30% below the U.S.
- Listings per 10k households
- 202.4
- 84% above the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the restaurants and cafes around any address in the Heber area
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 579 restaurants and cafes in the Heber area. 140 of them (24%) are chain locations, against 34% across the U.S. That comes to 202.4 for every 10,000 households, 84% above the U.S. rate of 109.8.
Households in the Heber area spend about $149.3M a year on food away from home, or $5,217 per household, 28% above the U.S. average. That is about $258K of household spending for each restaurant on map listings, 30% below the U.S. figure of $371K.
Official counts show 215 businesses with payroll classed as restaurants and other eating places in the Heber area in 2023, up 5.9% from 2019. That is one for every 133 households, against one for every 209 across the U.S. Another 35 one-person businesses have no payroll, by official counts. Since fiscal 2022, 11 SBA-backed loans worth $5.7M have gone to businesses classed as restaurants and other eating places in the Heber area.
Population estimates show the Heber area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Heber area is 41 (lower middle), #372 of 538 scored small-town markets and #5 of 5 scored small-town markets based in Utah.
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 202.4 | 103.7 | 109.8 |
| Spending per listing | $258K | $418K | $371K |
| Households per official establishment | 133 | 205 | 209 |
| Official establishment growth, 2019–2023 | +5.9% | +13.3% | +6.0% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on food away from home | $5,217 | $4,339 | $4,070 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 41 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 215+5.9% over the period
- Employees, 2023
- 5,397
- Annual payroll, 2023
- $142.3M
- One-person businesses, 2023
- 35Businesses with no payroll
- Map listings, September 2026
- 579140 chain locations
- Listings at the U.S. rate for this spending
- 403The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $5.7M
SBA-backed loans to businesses classed as restaurants and other eating places in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for restaurants and cafes, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 87 | 161 | 75.0 | $521K | +12.6% | #7 of 538 |
| 2Vernal, UT | 68 | 108 | 88.9 | $415K | +7.3% | #91 of 538 |
| 3Cedar City, UT | 48 | 216 | 107.2 | $335K | +16.4% | #280 of 538 |
| 4Price, UT | 46 | 71 | 87.4 | $369K | +1.0% | #305 of 538 |
| 5Heber, UT | 41 | 579 | 202.4 | $258K | +5.3% | #372 of 538 |
| Evanston, WY-UT | 35 | 130 | 150.5 | $253K | +2.0% | #421 of 538 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes41
- Sit-down restaurants41
- Fast food and sandwich shops68
- Pizza68
- Coffee shops and cafes42
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in the Heber, UT area?
The Heber area has 579 restaurants and cafes on map listings as of September 2026. 140 of them (24%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 215 businesses with payroll classed as restaurants and other eating places in 2023, up 5.9% from 2019. Official counts list 35 one-person businesses without payroll.
How much do households in the Heber, UT area spend on food away from home?
About $149.3M a year, or $5,217 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 579 restaurants and cafes on map listings, it comes to $258K per restaurant. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for restaurants and cafes?
The Heber area has 202.4 restaurants and cafes per 10,000 households, 84% above the U.S. rate of 109.8. Spending per restaurant is $258K, 30% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, the Heber area would have about 403, against 579 on map listings. There is one business with payroll in the industry for every 133 households, against one for every 209 across the U.S. The official count rose 5.9% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 41 for restaurants and cafes (lower middle), #372 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.