Food and drink · Small-town market · Utah
Sit-down restaurants in the Heber, UT area
The sit-down restaurants in the Heber, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #370 of 538 scored small-town markets
#5 of 5 scored small-town markets based in Utah
- Listings
- 334
- 66 chain locations (20%)
- Official establishments
- 112
- −2.6% since 2019
- Household spending a year
- $149.3M
- On food away from home · $5,217 a household
- Spending per listing
- $447K
- 33% below the U.S.
- Listings per 10k households
- 116.7
- 90% above the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the sit-down restaurants around any address in the Heber area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 334 sit-down restaurants in the Heber area. 66 of them (20%) are chain locations, against 29% across the U.S. That comes to 116.7 for every 10,000 households, 90% above the U.S. rate of 61.3.
At $5,217 per household (28% above the U.S. average), households in the Heber area spend about $149.3M a year on food away from home. That is about $447K of household spending for each restaurant on map listings, 33% below the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Heber area was 112 in 2023, down 2.6% from 2019. That is one for every 255 households, against one for every 500 across the U.S. Official counts list 21 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $4.8M have gone to businesses classed as full-service restaurants in the Heber area.
Population estimates show the Heber area grew 5.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in the Heber area is 41 (lower middle), #370 of 538 scored small-town markets and #5 of 5 scored small-town markets based in Utah.
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 116.7 | 57.4 | 61.3 |
| Spending per listing | $447K | $756K | $664K |
| Households per official establishment | 255 | 625 | 500 |
| Official establishment growth, 2019–2023 | −2.6% | +6.9% | +1.5% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on food away from home | $5,217 | $4,339 | $4,070 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 41 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 112−2.6% over the period
- Employees, 2023
- 3,742
- Annual payroll, 2023
- $106.4M
- One-person businesses, 2023
- 21Businesses with no payroll
- Map listings, September 2026
- 33466 chain locations
- Listings at the U.S. rate for this spending
- 225The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $4.8M
SBA-backed loans to businesses classed as full-service restaurants in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for sit-down restaurants, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 96 | 75 | 34.9 | $1.1M | +12.6% | #1 of 538 |
| 2Vernal, UT | 74 | 54 | 44.5 | $830K | +7.3% | #50 of 538 |
| 3Price, UT | 55 | 33 | 40.6 | $794K | +1.0% | #213 of 538 |
| 4Cedar City, UT | 50 | 116 | 57.5 | $624K | +16.4% | #267 of 538 |
| Evanston, WY-UT | 42 | 65 | 75.2 | $506K | +2.0% | #357 of 538 |
| 5Heber, UT | 41 | 334 | 116.7 | $447K | +5.3% | #370 of 538 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes41
- Sit-down restaurants41
- Fast food and sandwich shops68
- Pizza68
- Coffee shops and cafes42
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Heber, UT area?
There are 334 sit-down restaurants on map listings in the Heber area as of September 2026. 66 of them (20%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 112 businesses with payroll classed as full-service restaurants in 2023, down 2.6% from 2019. Official counts also show 21 one-person businesses without payroll.
How much do households in the Heber, UT area spend on food away from home?
About $149.3M a year, or $5,217 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 334 sit-down restaurants on map listings, it comes to $447K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for sit-down restaurants?
The Heber area has 116.7 sit-down restaurants per 10,000 households, 90% above the U.S. rate of 61.3. Spending per restaurant is $447K, 33% below the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Heber area would have about 225, against 334 on map listings. There is one business with payroll in the industry for every 255 households, against one for every 500 across the U.S. The official count fell 2.6% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 41 for sit-down restaurants (lower middle), #370 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.