Clothing and laundry · Small-town market · Utah
Clothing and shoe stores in the Heber, UT area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Heber, UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #361 of 536 scored small-town markets
#4 of 5 scored small-town markets based in Utah
- Listings
- 123
- 58 chain locations (47%)
- Official establishments
- 78
- −17.2% since 2019
- Household spending a year
- $67.8M
- On clothing, shoes and related services · $2,371 a household
- Spending per listing
- $551K
- 57% below the U.S.
- Listings per 10k households
- 43.0
- 2.7 times the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the clothing and shoe stores around any address in the Heber area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 123 clothing and shoe stores in the Heber area. 58 of them (47%) are chain locations, against 44% across the U.S. That is 43.0 per 10,000 households, 2.7 times the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in the Heber area comes to about $67.8M a year: $2,371 per household, 15% above the U.S. average. That is about $551K of household spending for each store on map listings, 57% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 78 businesses with payroll classed as clothing and shoe stores in the Heber area in 2023, down 17.2% from 2019. That is one for every 367 households, against one for every 1,273 across the U.S. Official counts also show 55 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as clothing and shoe stores in the Heber area.
Population estimates put the population change in the Heber area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Heber area is 40 (lower middle), #361 of 536 scored small-town markets and #4 of 5 scored small-town markets based in Utah.
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.0 | 15.4 | 16.2 |
| Spending per listing | $551K | $1.3M | $1.3M |
| Households per official establishment | 367 | 1,244 | 1,273 |
| Official establishment growth, 2019–2023 | −17.2% | −12.3% | −12.2% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,371 | $1,955 | $2,055 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 40 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 78−17.2% over the period
- Employees, 2023
- 829
- Annual payroll, 2023
- $22M
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 12358 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as clothing and shoe stores in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for clothing and shoe stores, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 86 | 11 | 5.1 | $3.4M | +12.6% | #10 of 536 |
| 2Cedar City, UT | 76 | 13 | 6.4 | $2.6M | +16.4% | #50 of 536 |
| Evanston, WY-UT | 57 | 10 | 11.6 | $1.5M | +2.0% | #212 of 536 |
| 3Vernal, UT | 42 | 22 | 18.1 | $929K | +7.3% | #337 of 536 |
| 4Heber, UT | 40 | 123 | 43.0 | $551K | +5.3% | #361 of 536 |
| 5Price, UT | 31 | 16 | 19.7 | $767K | +1.0% | #437 of 536 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores40
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Heber, UT area?
There are 123 clothing and shoe stores on map listings in the Heber area as of September 2026. 58 of them (47%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 78 businesses with payroll classed as clothing and shoe stores in 2023, down 17.2% from 2019. Another 55 one-person businesses have no payroll, by official counts.
How much do households in the Heber, UT area spend on clothing, shoes and related services?
About $67.8M a year, or $2,371 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 123 clothing and shoe stores on map listings, it comes to $551K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for clothing and shoe stores?
The Heber area has 43.0 clothing and shoe stores per 10,000 households, 2.7 times the U.S. rate of 16.2. Spending per store is $551K, 57% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Heber area would have about 53, against 123 on map listings. There is one business with payroll in the industry for every 367 households, against one for every 1,273 across the U.S. The official count fell 17.2% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 40 for clothing and shoe stores (lower middle), #361 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.