Pets · Small-town market · Utah
Pet businesses in the Heber, UT area
The pet businesses in the Heber, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #154 of 527 scored small-town markets
#4 of 5 scored small-town markets based in Utah
- Listings
- 56
- 6 chain locations (11%)
- Official establishments
- 40
- +22.6% since 2019
- Household spending a year
- $37.9M
- On pets · $1,326 a household
- Spending per listing
- $678K
- 23% below the U.S.
- Listings per 10k households
- 19.6
- 88% above the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the pet businesses around any address in the Heber area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 56 pet businesses in the Heber area. Of those, 6 are chain locations, or 11%, against 17% across the U.S. Per 10,000 households, that is 19.6, 88% above the U.S. rate of 10.4.
At $1,326 per household (46% above the U.S. average), households in the Heber area spend about $37.9M a year on pets. Spread across 56 pet businesses, that is $678K per business, 23% below the U.S. figure of $878K.
Official counts show 40 businesses with payroll classed as pet care, veterinarians and pet stores in the Heber area in 2023, up 22.6% from 2019. That is one for every 715 households, against one for every 1,852 across the U.S. Official counts also show 103 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $1.3M have gone to businesses classed as pet care, veterinarians and pet stores in the Heber area.
Population estimates put the population change in the Heber area from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). The Heber area scores 59 (upper middle) on the Groundwork market score for pet businesses, ranking #154 of 527 scored small-town markets and #4 of 5 scored small-town markets based in Utah.
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 10.6 | 10.4 |
| Spending per listing | $678K | $1M | $878K |
| Households per official establishment | 715 | 1,717 | 1,852 |
| Official establishment growth, 2019–2023 | +22.6% | +34.8% | +11.4% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on pets | $1,326 | $1,083 | $909 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 59 | 75 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40+22.6% over the period
- Employees, 2023
- 512
- Annual payroll, 2023
- $22.6M
- One-person businesses, 2023
- 103Businesses with no payroll
- Map listings, September 2026
- 566 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.3M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for pet businesses, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar City, UT | 72 | 23 | 11.4 | $774K | +16.4% | #46 of 527 |
| 2Brigham City, UT-ID | 71 | 31 | 14.4 | $665K | +12.6% | #54 of 527 |
| 3Price, UT | 61 | 9 | 11.1 | $714K | +1.0% | #137 of 527 |
| 4Heber, UT | 59 | 56 | 19.6 | $678K | +5.3% | #154 of 527 |
| 5Vernal, UT | 59 | 22 | 18.1 | $501K | +7.3% | #158 of 527 |
| Evanston, WY-UT | 58 | 14 | 16.2 | $583K | +2.0% | #167 of 527 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses59
- Veterinarians69
- Pet grooming and boarding59
- Pet stores66
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Heber, UT area?
The Heber area has 56 pet businesses on map listings as of September 2026. 6 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 40 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 22.6% from 2019. Another 103 one-person businesses have no payroll, by official counts.
How much do households in the Heber, UT area spend on pets?
About $37.9M a year, or $1,326 per household. That is 46% above the U.S. average (an index of 146, where 100 is the U.S. average). Spread across the 56 pet businesses on map listings, it comes to $678K per business. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for pet businesses?
The Heber area has 19.6 pet businesses per 10,000 households, 88% above the U.S. rate of 10.4. Spending per business is $678K, 23% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Heber area would have about 43, against 56 on map listings. There is one business with payroll in the industry for every 715 households, against one for every 1,852 across the U.S. The official count rose 22.6% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 59 for pet businesses (upper middle), #154 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.