Groundwork

Food and drink · Small-town market · Utah

Bakeries and dessert shops in the Heber, UT area

The bakeries and dessert shops in the Heber, UT area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #322 of 507 scored small-town markets
#5 of 5 scored small-town markets based in Utah

Listings
49
17 chain locations (35%)
Official establishments
35
All snack bars and retail bakeries · +16.7% since 2019
Household spending a year
$149.3M
On food away from home · $5,217 a household
Spending per listing
$3M
26% below the U.S.
Listings per 10k households
17.1
74% above the U.S.
Population, 2025
81,655
+5.3% since 2020

See the bakeries and dessert shops around any address in the Heber area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Heber area spend about $149.3M a year on food away from home, or $5,217 per household, 28% above the U.S. average. Spread across 49 bakeries and dessert shops, that is $3M per shop, 26% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

The Heber area has 49 bakeries and dessert shops on map listings as of September 2026. Of those, 17 are chain locations, or 35%, against 35% across the U.S. Per 10,000 households, that is 17.1, 74% above the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in the Heber area was 35 in 2023, up 16.7% from 2019. That is one for every 817 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $488K has gone to businesses classed as snack bars and retail bakeries in the Heber area.

Between 2020 and 2025, the population of the Heber area grew 5.3%, faster than the U.S. (+3.1%). For bakeries and dessert shops, the Heber area has a Groundwork market score of 44 (lower middle): #322 of 507 scored small-town markets and #5 of 5 scored small-town markets based in Utah.

How the Heber area compares

The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Heber, UT area compared with Utah and the U.S.
MeasureHeber areaUtahU.S.
Listings per 10k households17.112.19.8
Spending per listing$3M$3.6M$4.1M
Households per official establishment (all snack bars and retail bakeries)8171,1701,369
Official establishment growth, 2019–2023+16.7%+36.1%+24.6%
Population growth, 2020–2025+5.3%+7.8%+3.1%
Spending per household on food away from home$5,217$4,339$4,070
Median household income$127,160$95,166$80,734
Groundwork market score4447

Official counts and lending

Businesses

Official establishments, 2019 to 2023
35All snack bars and retail bakeries · +16.7% over the period
Employees, 2023
417
Annual payroll, 2023
$8.3M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
4917 chain locations
Listings at the U.S. rate for this spending
36The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$488K

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Heber area

Population, 2025 estimate
81,655+5.3% since 2020
Households
28,610
Median age
39.0
Homes lived in by their owners
80%
Vehicles per household
2.3
Land area
3,048 sq. mi.
People per square mile
26
Median household income
$127,160+33.9% vs. 2015–2019, before inflation
Average household income
$191,327
Median home value
$893,100
Jobs located here
44,451
Daytime population
77,963Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Heber area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across Utah

Every Utah market ranked →

The highest-scoring small-town markets in Utah for bakeries and dessert shops, numbered among those based in Utah (a market based in another state is listed without a number), with the Heber area marked.

Top small-town markets in Utah

Small-town markets in Utah ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brigham City, UT-ID592210.2$3.8M+12.6%#164 of 507
2Cedar City, UT52178.4$4.3M+16.4%#232 of 507
3Vernal, UT49129.9$3.7M+7.3%#273 of 507
4Price, UT4767.4$4.4M+1.0%#283 of 507
Evanston, WY-UT451820.8$1.8M+2.0%#309 of 507
5Heber, UT444917.1$3M+5.3%#322 of 507

Other business types in the Heber area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Heber, UT area?

Map listings as of September 2026 show 49 bakeries and dessert shops in the Heber area. 17 of them (35%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 35 businesses with payroll classed as snack bars and retail bakeries in 2023, up 16.7% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in the Heber, UT area spend on food away from home?

About $149.3M a year, or $5,217 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 49 bakeries and dessert shops on map listings, it comes to $3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.

How does the Heber, UT area compare with the U.S. for bakeries and dessert shops?

The Heber area has 17.1 bakeries and dessert shops per 10,000 households, 74% above the U.S. rate of 9.8. Spending per shop is $3M, 26% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Heber area would have about 36, against 49 on map listings. There is one business with payroll in the industry for every 817 households, against one for every 1,369 across the U.S. The official count rose 16.7% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Heber, UT area growing?

Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 44 for bakeries and dessert shops (lower middle), #322 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Heber area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Heber area

Screening a site or an acquisition in the Heber area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.