Health care · Small-town market · Utah
Optometrists and eye clinics in the Heber, UT area
The optometrists and eye clinics in the Heber, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #3 of 400 scored small-town markets
#1 of 3 scored small-town markets based in Utah
- Listings
- 10
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $47.2M
- On medical and dental services · $1,651 a household
- Spending per listing
- $4.7M
- 51% above the U.S.
- Listings per 10k households
- 3.5
- 15% below the U.S.
- Population, 2025
- 81,655
- +5.3% since 2020
See the optometrists and eye clinics around any address in the Heber area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for optometrists and eye clinics in the Heber area is 90 (very high), #3 of 400 scored small-town markets and #1 of 3 scored small-town markets based in Utah. That puts it in the top 10% of small-town markets for optometrists and eye clinics.
Map listings as of September 2026 show 10 optometrists and eye clinics in the Heber area. None of them are chain locations, against 20% across the U.S. That comes to 3.5 for every 10,000 households, 15% below the U.S. rate of 4.1.
Household spending on medical and dental services in the Heber area comes to about $47.2M a year: $1,651 per household, 28% above the U.S. average. That works out to $4.7M per practice, 51% above the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as offices of optometrists in the Heber area in 2023. That is one for every 7,153 households, against one for every 5,742 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $226K has gone to businesses classed as offices of optometrists in the Heber area. Between 2020 and 2025, the population of the Heber area grew 5.3%, faster than the U.S. (+3.1%).
How the Heber area compares
The same measures for Utah and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Heber area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 4.1 | 4.1 |
| Spending per listing | $4.7M | $3.4M | $3.1M |
| Households per official establishment | 7,153 | 5,256 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | −1.8% | +0.2% |
| Population growth, 2020–2025 | +5.3% | +7.8% | +3.1% |
| Spending per household on medical and dental services | $1,651 | $1,398 | $1,288 |
| Median household income | $127,160 | $95,166 | $80,734 |
| Groundwork market score | 90 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 35
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 100 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $226K
SBA-backed loans to businesses classed as offices of optometrists in the Heber area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Heber area
- Population, 2025 estimate
- 81,655+5.3% since 2020
- Households
- 28,610
- Median age
- 39.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 3,048 sq. mi.
- People per square mile
- 26
- Median household income
- $127,160+33.9% vs. 2015–2019, before inflation
- Average household income
- $191,327
- Median home value
- $893,100
- Jobs located here
- 44,451
- Daytime population
- 77,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Heber area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for optometrists and eye clinics, numbered among those based in Utah, with the Heber area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Heber, UT | 90 | 10 | 3.5 | $4.7M | +5.3% | #3 of 400 |
| 2Brigham City, UT-ID | 68 | 8 | 3.7 | $3.4M | +12.6% | #70 of 400 |
| 3Cedar City, UT | 49 | 9 | 4.5 | $2.7M | +16.4% | #218 of 400 |
Other business types in the Heber area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics44
- Dentists and orthodontists43
- Primary care and pediatrics63
- Urgent care and walk-in clinics
- Chiropractors61
- Physical therapy48
- Optometrists and eye care90
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Heber, UT area?
There are 10 optometrists and eye clinics on map listings in the Heber area as of September 2026. None of them are chain locations. The listings count optometrists and eye clinics. Official counts show 4 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Heber, UT area spend on medical and dental services?
About $47.2M a year, or $1,651 per household. That is 28% above the U.S. average (an index of 128, where 100 is the U.S. average). Spread across the 10 optometrists and eye clinics on map listings, it comes to $4.7M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 28,610 households in the Heber area and national spending patterns by income.
How does the Heber, UT area compare with the U.S. for optometrists and eye clinics?
The Heber area has 3.5 optometrists and eye clinics per 10,000 households, 15% below the U.S. rate of 4.1. Spending per practice is $4.7M, 51% above the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Heber area would have about 15, against 10 on map listings. There is one business with payroll in the industry for every 7,153 households, against one for every 5,742 across the U.S.
How fast is the Heber, UT area growing?
Population estimates put the Heber area at 81,655 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 28,610 households. The median household income in the Heber area is $127,160 a year, 58% above the U.S. median of $80,734. That rose 33.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Heber area scores 90 for optometrists and eye clinics (very high), #3 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Heber area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Heber area
Screening a site or an acquisition in the Heber area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Heber area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.